In this episode, Robin dives into a powerful framework for building a successful and sustainable business in 2024. With 95% of businesses failing within the first 10 years, it’s crucial to get things right from the start. Robin breaks down the three essential criteria for evaluating any business idea, plus shares bonus insights on how to test your concept before investing time and money. Tune in for actionable advice to help you stay ahead in the competitive market.

1. Passion: Loving What You Do and Who You Work With

Starting a business isn't just about making money. It’s about working with people you enjoy and having passion for what you do. In tough times, passion is what will keep you going and help you overcome growing pains.

2. Return on Investment: What’s in It for Your Clients?

A sustainable business hinges on delivering measurable value. Discover how to ensure your product or service provides a strong ROI for clients, driving repeat business and customer loyalty.

3. Premium Clients: Can They Afford Your Services?

A great product needs the right market. Learn how to identify clients who not only need your services but can afford them. We discuss the importance of finding premium clients to grow your business effectively.

Bonus: Financial Planning and Testing Your Idea with a Waitlist

Before launching, do the math! Robin explains how to create a simple one-page business plan to ensure your pricing aligns with your capacity. Plus, find out how setting up a waitlist can help you test demand and refine your offering—using tools like Score App. Don't miss out on this episode packed with insights to set your business up for success in 2024! To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

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