In this episode, Robin dives into a powerful framework for building a successful and sustainable business in 2024. With 95% of businesses failing within the first 10 years, it’s crucial to get things right from the start. Robin breaks down the three essential criteria for evaluating any business idea, plus shares bonus insights on how to test your concept before investing time and money. Tune in for actionable advice to help you stay ahead in the competitive market.

1. Passion: Loving What You Do and Who You Work With

Starting a business isn't just about making money. It’s about working with people you enjoy and having passion for what you do. In tough times, passion is what will keep you going and help you overcome growing pains.

2. Return on Investment: What’s in It for Your Clients?

A sustainable business hinges on delivering measurable value. Discover how to ensure your product or service provides a strong ROI for clients, driving repeat business and customer loyalty.

3. Premium Clients: Can They Afford Your Services?

A great product needs the right market. Learn how to identify clients who not only need your services but can afford them. We discuss the importance of finding premium clients to grow your business effectively.

Bonus: Financial Planning and Testing Your Idea with a Waitlist

Before launching, do the math! Robin explains how to create a simple one-page business plan to ensure your pricing aligns with your capacity. Plus, find out how setting up a waitlist can help you test demand and refine your offering—using tools like Score App. Don't miss out on this episode packed with insights to set your business up for success in 2024! To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

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In this compelling second part of our interview with TikTok and YouTube superstar Des Hamilton, we dive even deeper into the mindset and resilience required to turn £200 into £100K. Des opens up about the personal struggles he faced along the way, from moments of doubt to overcoming setbacks in his Amazon business. He shares candid insights into how he and his wife Claire navigated these hurdles and how their determination has led to sustainable growth and transformation.

Des discusses how slow, intentional growth has made them better with money and more resilient in the face of challenges. From understanding imposter syndrome to managing family responsibilities, Des offers practical advice for staying the course in both business and life. Tune in to hear how Des applies strategic decision-making, embraces his shadow work, and stays focused on his ultimate goal of financial freedom for his family.

Key Talking Points:

• Navigating setbacks and growth in the journey from £200 to £100K
• The importance of mindset and resilience in long-term success
• How Des balances family life and entrepreneurial goals
• Insights into imposter syndrome and overcoming self-doubt
• The role of shadow work in personal and professional growth
• Strategic planning and the benefits of slow, sustainable growth

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com

In this two-part interview, we sit down with Des Hamilton, a TikTok sensation with over 70,000 followers known for his inspiring challenge of turning £200 into £100K within two years using Amazon FBA. With his strategic approach, honest values, and focus on family, Des has become a relatable and motivating figure in the online entrepreneurial space. In part one, Des shares the humble beginnings of his business journey, the early challenges of balancing family life with financial goals, and how his research-driven approach and authentic personality helped him succeed on TikTok and beyond.

If you're interested in understanding more about Amazon FBA Des has a thriving Facebook Amazon FBA Community you can join to learn more.

Des also highlights the importance of finding a niche, staying true to personal values, and his belief in long-term consistency over quick wins. We dive into his two-year roadmap for growing wealth from scratch and how strategic planning helped him surpass his financial target ahead of schedule. This episode is packed with insights on mindset, business growth, and the power of honest storytelling in building a personal brand.

Key Talking Points:

• Des Hamilton’s challenge: turning £200 into £100K in two years
• How to build a business aligned with personal values
• The role of authenticity in cutting through social media noise
• Nailing down the niche and identifying target audiences
• Lessons on mindset, business strategy, and scaling
• Tips for consistency and long-term planning in entrepreneurship

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com