Leadership is about people, helping them grow and succeed. Pip’s journey from stuffing envelopes at 19 to becoming CEO of the British Franchise Association proves that curiosity and hard work open doors. She never planned a career in franchising but embraced every challenge, turning setbacks into opportunities. Without a university degree, she upskilled on the job, later completing a business diploma at Warwick. Her passion is making a difference in people’s lives.

Stepping into the CEO role was not easy. Imposter syndrome hit hard. But with coaching, she gained confidence, learned to balance hands-on leadership with big-picture strategy, and built a consultative, people-first culture. She believes leadership is not about having all the answers. It is about surrounding yourself with the right people and knowing when to listen.

As the first female CEO of the BFA, Pip faced scepticism in a male-dominated industry. But she proved her worth by delivering results, modernising the association, and championing ethical franchising. Her secret to success is gratitude, resilience, and never losing sight of the people who make it all possible.

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