Competitive Strategy
Techniques for Analyzing Industries and Competitors
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Audible会員プラン 無料体験
Competitive Strategy
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ナレーター：
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Scott R. Pollak
このコンテンツについて
Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.
Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He reveals how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the audiobook address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.
Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century. Competitive Strategy is skillfully narrated by Scott R. Pollak.
Produced and published by Echo Point Books & Media, an independent bookseller in Brattleboro, Vermont.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2008 Free Press (P)2024 Echo Point Books & Media, LLCこちらもおすすめ
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総合評価3 out of 5 stars 2
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- ナレーター： Derek Perkins
- 再生時間： 13 時間 7 分
- 完全版
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総合評価3 out of 5 stars 4
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ナレーション3.5 out of 5 stars 4
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ストーリー3 out of 5 stars 4
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経営戦略の系譜をたどり、実践と理論の叡智を再編する
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総合評価4 out of 5 stars 1
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ナレーション4 out of 5 stars 1
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ストーリー4 out of 5 stars 1
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総合評価4.5 out of 5 stars 11
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