In this episode the guys discuss top earners in sport, some results from the track & field world and a drug ban. They then touch on some research and data on supershoes, specifically in trailrunning before being joined by Dr Sam Shepherd to discuss sodium hyperhydration and a paper on using it in women specifically.

(00:00) Introduction

(09:00) David’s Training and Shoes

(12:06) Xylon’s Regression

(14:00) Community Shoutouts

(17:20) Top 100 Paid Athletes in the World

(22:24) Bobby Portis Junior Drug Ban

(24:44) Shelby Houlihan’s Efforts at USA Indoor T&F Championships

(26:24) Seville Marathon Results

(29:55) Carbon Plated Shoes in Trailrunning

(34:30) Supershoes Benefits in Trailrunning

(37:29) Stack Height Effects on Gait

(44:19) Interview Starts

(47:30) What is Sodium Hyperhydration?

(49:11) What Else Can Be Used for Hyperhydration?

(50:30) What Was Done in the Study?

(52:19) Importance of Female Specific Research

(54:53) Sample Size in the Study

(57:48) What Does Sodium Hyperhydration Look Like in Practice?

(61:04) The Importance of Practicing Hyperhydration

(65:29) Who Shouldn’t be using Hyperhydration?

(67:53) Result of the Study

(70:40) Football Chat

(73:16) Outro and Review

(74:03) Doctors Office

Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

https://visit.pfandh.com/theonepercentbetterpodcast

If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

https://visit.pfandh.com/onepercentfuelplanner

Article on Running Economy of Supershoes in Trailrunning

https://digitalcommons.wku.edu/ijesab/vol2/iss17/98/?fbclid=PAZXh0bgNhZW0CMTEAAaZPDEl44Fa9j4rE5l8dTDOCO6GF_0SI3MSJzRWoDEJUatqCFOtfKODHJNM_aem_w1J6QnNgMyjt2tMpp73bfw

Article on Stack Height Impacts of Running Shoes

https://www.biorxiv.org/content/10.1101/2024.11.19.624278v2#:~:text=High%20resulted%20in%20longer%20ground,High%20in%20comparison%20with%20Low.

Article on Sodium Hyperhydration in Women

https://pubmed.ncbi.nlm.nih.gov/39591960/

Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com

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In episode 49 we cover a spate of running records being broken, some discussion about broadcast rights and the power of the individual in sports. We also discuss the UCI’s ban on repeated carbon monoxide inhalation before discussing athletic development in the contact of Albert Philipsen before we grab some audio from a conversation we had with his former coach about Albert. We finish off discussing ACL tears in the doctor's office.

(00:00) Introduction

(00:39) David’s Update

(03:51) Adjusting Expectations as we Advance as Athletes

(10:08) Xylon’s Update

(13:30) Community Shoutouts

(16:30) Instrumented Footballs

(20:14) Grand Slam Track Broadcast Rights

(22:51) Australian Rugby Broadcast Rights

(23:44) Records Tumble in the Running World

(27:23) The Power of the Individual in Sport

(36:44) The Ban of Repeated Carbon Monoxide Inhalation by the UCI

(39:39) Albert Philipsen’s Big Volume and Athletic Development

(45:20) Albert Philipsen’s Former Coach Gives Context for Albert

(56:20) Neuromuscular Changes During the Women’s Football World Cup

(61:40) Lisandro Martinez ACL Tear

Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

https://visit.pfandh.com/theonepercentbetterpodcast

If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

https://visit.pfandh.com/onepercentfuelplanner

Adidas Football

https://news.adidas.com/football/adidas-unveils-the-official-match-ball-for-the-fifa-club-world-cup-2025/s/d1098f52-7a1e-4c8c-9002-cf6b61be13b7

Article on Banning Repeated Carbon Monoxide Inhalation

https://www.uci.org/pressrelease/the-uci-bans-repeated-inhalation-of-carbon-monoxide-and-introduces-measures/vvSYoDzCDZBPjA1dXNoWq

Article on Virat Kohli

https://www.foxsports.com.au/cricket/cricket-2025-virat-kohli-playing-for-delhi-wicket-video-watch-himanshu-sangwan-delhi-v-railways-ranji-trophy-bcci-rules/news-story/c0335a6e33a6a6a8a2cffda94071066c

Article on Neuromuscular Fatigue in Spanish Women’s Football Team During the WC

https://www.termedia.pl/Individual-changes-in-neuromuscular-performance-in-the-Spanish-r-nwomen-s-national-football-team-throughout-the-2023-World-Cup,78,55483,1,1.html

Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com

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On this episode the guys review David’s testing results and answer a listener question about multi year training planning. They then cover some rapid fire happenings before reviewing the Houston marathon and previewing the spring marathons’ elite fields.

(00:00) Introduction

(00:45) Xylon’s update

(08:33) David’s Testing Update and Training

(18:23) Community Shoutouts

(20:20) Listener Question - Multi Year Training Planning

(32:07) Coaches Pods in Tennis

(37:02) Alex Yee’s Valencia 10K Effort

(39:06) Shelby Houlihan’s Ban Ends

(43:20) Kishane Thompson’s 60m PB

(46:57) Houston Half and Marathon

(53:20) Boston Marathon Elite Fields

(60:55) London Marathon Elite Fields

(69:35) Puma’s Project 3

(73:53) Doctor’s Office - Ilona Maher & Remco Evenepoel

Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

https://visit.pfandh.com/theonepercentbetterpodcast

If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

https://visit.pfandh.com/onepercentfuelplanner

David’s Article on Performance Environments

https://open.substack.com/pub/healthperformancenexus/p/high-performance-elite-and-professional

Boston Marathon Elite Fields

https://www.baa.org/races/boston-marathon/pro-athletes/2025-boston-marathon-professional-team

Puma Project3

https://www.runnersworld.com/uk/news/a63394272/puma-project3-marathon-runners/

Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com

Follow us on Instagram:

https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

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Allison Lynch is a marketing and communications executive with 12 years of experience. This has included roles as Sr. Marketing Manager, US & Global Running and Coros and Senior marketing manager, running & women’s performance at Whoop.

She joins us to discuss athletes vs influencers following a piece she wrote recently.

(00:00) Introduction

(03:03) David’s Training

(06:00) Xylon’s Documentary Work

(11:52) Interview Starts

(13:10) How did Allison get into Marketing?

(14:27) How did Allison End up Joining Whoop?

(18:14) How did Allison Start Working with Coros?

(20:58) What was Whoop’s Initial Strategy?

(26:07) How do Brands Think About Elite Athletes vs Influencers?

(29:23) What is the Strategy Allison Used with Elite Athletes to Create Campaigns?

(33:08) What are the Ethics of Influencers?

(37:28) Why Do People Relate to Infleuncers?

(42:00) What Are Elites vs Influencers Earning

(43:20) What Do Companies Value from Elite Athletes?

(46:16) What Would a Company Expect in Return from an Influencer?

(50:33) Are We Seeing A Reduction in Influencer Marketing?

(54:25) Where is Sports Marketing Heading?

(63:22) Solving Elite Running’s Marketing Problem

(69:35) Advice for Athletes Working with Brands

(78:20) Outro and Review

Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

https://visit.pfandh.com/theonepercentbetterpodcast

If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

https://visit.pfandh.com/onepercentfuelplanner

Links to Allison:

Instagram: @allimary_

Website: https://www.allisonmary.com/

Article on Athletes vs Influencers

https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble

Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com

Follow us on Instagram:

https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

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