• #155 - IKEA without stores? How China is changing the way we shop – Momo Estrella, Digital Product Experience Officer

  • 2025/03/04
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#155 - IKEA without stores? How China is changing the way we shop – Momo Estrella, Digital Product Experience Officer

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  • We know IKEA, we love IKEA. In Germany, a visit to IKEA is an experience, from the iconic blue bags to the lifelike showrooms and, of course, the obligatory hot dog at the end. But what happens when you bring this concept to China, where shopping is faster, more digital and characterized by completely different habits?

    We invited Momo Estrella, Digital Product Experience Officer at IKEA China, to find out. He tells us how IKEA is adapting to a market where customers prefer delivery to DIY, where mobile-first shopping is beating traditional stores and where social commerce is posing new challenges for retailers. Some of IKEA's biggest experiments have been tested - and failed - in China, while others are shaping the future of shopping worldwide.

    And yes, we also asked the most important question: How much does an IKEA hot dog cost in China?


    Click here for our LinkedIn accounts:

    Momo
    Damian
    Thomas


    Order the ‘One Hour China Book’ (German version):
    Click here


    Send us a text
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あらすじ・解説

We know IKEA, we love IKEA. In Germany, a visit to IKEA is an experience, from the iconic blue bags to the lifelike showrooms and, of course, the obligatory hot dog at the end. But what happens when you bring this concept to China, where shopping is faster, more digital and characterized by completely different habits?

We invited Momo Estrella, Digital Product Experience Officer at IKEA China, to find out. He tells us how IKEA is adapting to a market where customers prefer delivery to DIY, where mobile-first shopping is beating traditional stores and where social commerce is posing new challenges for retailers. Some of IKEA's biggest experiments have been tested - and failed - in China, while others are shaping the future of shopping worldwide.

And yes, we also asked the most important question: How much does an IKEA hot dog cost in China?


Click here for our LinkedIn accounts:

Momo
Damian
Thomas


Order the ‘One Hour China Book’ (German version):
Click here


Send us a text
続きを読む 一部表示

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