This week we wanted to experiement with a new style of podcast where we take an e-commerce brand and breakdown their funnel, marketing and copywriting.

The goal is to share what we would change to increase these brands conversions and sales on the front end and back end of their funnels from ads to emails and everything inbetween.

To kick things off we started with an 8 figure e-commerce supplement brand named Trulean that's owned by the prolific entrepreneur Bedros Keuilian.

We breakdown their cold traffic funnel for their hero product named Everyday Wellness.

In this episode we discuss:

-What we'd do to improve Trulean's hooks in their UGC ads

-Why a "pre-sale" page would turn readers into customers more effectively

-Keys to optimizing the first scroll on a page

-The #1 thing we'd change on their product page to hook readers

-How to tell when a company is using too much Chat GPT in their copywrititng

-A simple "non copy" tweak that would drive more sales on their page

-How to get away with selling A LOT more in emails without pissing off subscribers

-Why supplements like this NEED a unique mechanism to stand out

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