Even if an email subscriber hasn't opened your emails in six months - You can still make money off them...

But most business owners have no idea how to actually monetize these "dead email leads" which could be generating $10-$50,000 per month for them.

Luckily, Nick breaks down exactly how he's turned dead email lists into multiple 7 figures for clients using the strategies he shares in today's episode.

Grab a pen and paper because Nick breaks down how to squeeze an email list for all it's worth even if people haven't opened emails from your business in months.

In this episode we discuss:

-The power of segmenting to keep an email listing printing money

-How "dead leads" can send your emails to the spam folder

-What's a good open rate? (and other metrics to pay attention to)

-Why sending emails from multiple personas generates more sales

-The reason to NEVER blast everyone on the list with an email

-How to create "spin off" newsletters that funnel cash into your business

-Understanding the customer life cycle to give them the right offer

-White hat versus grey hat email marketing tactics

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/