You can't sell a product or service if demand and authority are missing from your marketing...

So in this episode we dive into different ways you can tap into pre existing demands, desires and use authority to sell more products or services.

Plus, we speak about tricks for business owners and freelancers to manufacture authority and demand for products and services.

As a marketing mentor of ours once said "I'm going to show you how to use the dark marketing arts, but for the light" and that's what we're doing in this weeks podcast.

In this episode we discuss:

-The way people use Joe Rogan and Huberman to create demand for their products

-How to transfer authority from clients to yourself as a freelancer

-One concept that allowed a supplement company to scale to 9 figures in 4 years

-The PR stunt Richard Branson used to sell out a punk music show in the UK

-Leveraging podcasts, amazon books and magazines to create authority

-It is better to tap into pre existing demand or create it for yourself?

-The "black hat" game of optics in marketing

-How freelancers wrecks their reputation by doing this ONE thing

Connect with Nick:

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-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

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-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/