🔥 ADHD making business harder than it needs to be? Try these free resources:

🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhdtime-management-tool

💡 Take the ‘Are You an ADHD Entrepreneur?’ Quiz – Discover how ADHD affects your business and get personalized strategies. 👉 https://bit.ly/adhdentrepreneur-quiz

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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August is joined by Hannah Underwood, founder of How Might We Community and Under the Hood, a youth charity in the UK. Hannah shares her journey from charity leadership to building a social impact tech startup. She opens up about discovering her ADHD later in life, how it shaped her work, and the tools that help her focus. Learn how she uses curiosity, data, and community to create change and manage life as an ADHD entrepreneur.

Hannah isn’t just a founder; she cares deeply about making a social impact with data and community. Her shift from charity work to tech shows how ADHD can drive big ideas when managed well. She believes curiosity, support, and the right tools help ADHD entrepreneurs stay focused, follow through, and reach their goals.

Hannah spent over 15 years leading a youth charity before starting her own tech venture, How Might We. She uses her deep knowledge of data, leadership, and community building to help others make a bigger impact. Her personal ADHD journey helps her create tools and spaces where neurodivergent founders can stay focused and thrive.

• ADHD and Impact Work: Hannah shares how ADHD can spark big ideas and social change.
• Data with Purpose: Using data and curiosity to drive meaningful results.
• Support Systems: How community and accountability boost focus and follow-through.
• Personal Journey: Discovering her ADHD later in life changed how she works.
• Real Tools: Habits and systems that help ADHD entrepreneurs stay on track.

• ADHD and Leadership: Hannah shows how ADHD traits can lead to bold, creative leadership.
• Power of Community: Supportive groups help ADHD entrepreneurs stay motivated and accountable.
• Learning Through Life: Hannah’s late ADHD discovery reshaped how she builds and leads.
• Focus Tools: She shares real-world systems to manage time and energy effectively.
• Curiosity Wins: Staying curious helps ADHD minds turn big visions into real impact.

Here are a few quotes from the episode:

• “Opportunities aren’t my problem, seeing them all through is.” - Hannah Underwood
• “Data is like a catnip for my curiosity.” - Hannah Underwood
• “Throwing little accountability hand grenades helps me focus.” - Hannah Underwood

Join Hannah Underwood as she shares how ADHD traits, data, and supportive communities help neurodivergent entrepreneurs...

🔥 ADHD making business harder than it needs to be? Try these free resources:

🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhdtime-management-tool

💡 Take the ‘Are You an ADHD Entrepreneur?’ Quiz – Discover how ADHD affects your business and get personalized strategies. 👉 https://bit.ly/adhdentrepreneur-quiz

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Welcome to the ADHD Entrepreneur Accelerator Podcast! Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, also a Founder, Coach & Leader of The Focus Formula ADHD Coworking Community, and creator of the 2X Accelerator, shares a powerful idea that changed his work life, the 2-Hour Workday. Steve talks about how ADHD isn’t a lack of attention, but a challenge with using it well. He explains how managing your executive function can help you get more done with less stress. This episode gives simple, real advice to help ADHD entrepreneurs stay focused, do what matters most, and feel good at the end of the day.

Steve isn’t just a coach; he’s lived the real struggle of knowing what to do but not being able to do it. As he got older, work got harder, and learning he had ADHD made it all make sense. He found that managing his executive function was the key. Now, he teaches ADHD entrepreneurs how to work with their brains, use their best hours, and make real progress without burnout.

Steve coached startup founders and helped them grow, but over time, he noticed he couldn’t get his brain to do what he wanted. Learning about ADHD helped him understand why. He realized it’s not about having no attention, but about using it wisely. Now, he helps ADHD entrepreneurs work smarter by focusing on what matters most during their best hours of the day.

• The 2 Hour Workday: Why working less can help you do more with ADHD.
• Executive Function: What it is and why it's so important for focus and progress.
• Work With Your Brain: How to plan your day based on your energy, not a full schedule.
• Body Doubling: How co-working with others helps ADHD minds stay on task.
• Progress Over Perfection: Simple ways to move forward even on tough days.

• ADHD Reality: Steve explains how ADHD is about managing focus, not lacking it.
• Smart Planning: The 2 Hour Workday helps you use your best brain time wisely.
• Energy Over Hours: Why short, focused work blocks beat long busy days.
• Co-Working Power: How working with others boosts focus and follow-through.
• Daily Wins: Doing a little every day adds up to big progress over time.

Here are a few quotes from the episode:

• “ADHD isn’t a lack of attention, it’s trouble using it the right way.” - Steve August
• “Executive function is like energy for your brain, you only get so much each day.” - Steve August
• “If I win my two-hour work block, the rest of the day is just a bonus.” - Steve August

Join Steve...

🔥 ADHD making business harder than it needs to be? Try these free resources:

🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhdtime-management-tool

💡 Take the ‘Are You an ADHD Entrepreneur?’ Quiz – Discover how ADHD affects your business and get personalized strategies. 👉 https://bit.ly/adhdentrepreneur-quiz

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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August is joined by Jennifer Adelhardt, founder of Strategic Curiosity and Adjunct Faculty & Associate Graduate Faculty, Department of Management at the University of North Carolina at Charlotte, and a TEDx Speaker. Jennifer shares her journey from corporate consulting to studying ADHD in entrepreneurship. She talks about how ADHD traits can both challenge and fuel entrepreneurial success, and offers insights on building environments where neurodivergent entrepreneurs can thrive.

Jennifer isn’t just a consultant; she’s passionate about helping ADHD entrepreneurs succeed. Her journey from the corporate world to studying ADHD in business shows how understanding neurodivergent traits can create better work environments. She believes the right strategies can help ADHD entrepreneurs thrive, especially with the right support and mindset.

Jennifer has nearly two decades of experience in the corporate world before transitioning to focus on ADHD in entrepreneurship. As the founder of Strategic Curiosity, she combines her expertise in leadership and academic research to create environments where neurodivergent entrepreneurs can thrive. She uses her personal experience with ADHD to help others build effective strategies for success.

• ADHD and Entrepreneurship: Jennifer highlights how ADHD traits can fuel business success.
• Building Supportive Environments: Creating workplaces where neurodivergent entrepreneurs thrive.
• The Power of Research: Understanding ADHD leads to better strategies.
• Personal Experience: How Jennifer’s ADHD journey shaped her approach.
• Practical Tools: Strategies to help ADHD entrepreneurs stay focused and succeed.

• ADHD and Entrepreneurship: Jennifer explains how ADHD traits can drive business success.
• Building Support: The importance of creating supportive work environments for ADHD entrepreneurs.
• Learning from Experience: How Jennifer’s ADHD journey shaped her business strategies.
• Effective Tools: The tools and strategies Jennifer uses to stay focused and productive.
• Adapting and Growing: Why flexibility and curiosity are key to success for ADHD entrepreneurs.

Here are a few quotes from the episode:

• “ADHD traits can be a powerful advantage in business.” - Jennifer Adler
• “Creating supportive environments helps ADHD entrepreneurs thrive.” - Jennifer Adler
• “Understanding ADHD leads to

🔥 ADHD making business harder than it needs to be? Try these free resources:

🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhdtime-management-tool

💡 Take the ‘Are You an ADHD Entrepreneur?’ Quiz – Discover how ADHD affects your business and get personalized strategies. 👉 https://bit.ly/adhdentrepreneur-quiz

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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, and an expert ADHD coach and productivity specialist. He is also the founder, coach, and leader of The Focus Formula ADHD Coworking Community, and creator of the 2X Accelerator, helping ADHD entrepreneurs grow with focus and clarity in Steve August Coaching. In today’s episode, Steve shares how ADHD brains struggle with planning and time, and why typical tools don’t work. He explains the power of a simple weekly dashboard to stay focused, prioritize better, and make real progress. Through personal stories and clear advice, Steve gives listeners a tool built for ADHD brains to finally break the cycle of stress and distraction.

Steve knows what it’s like to plan a great week and still feel stuck. After learning how ADHD affects time and focus, he found new ways to work better. Instead of fighting his brain, he built tools that match how it works. Now, he teaches ADHD entrepreneurs how to stay on track with simple systems that help them do the right work, avoid burnout, and feel more in control each week.

Steve spent years trying different planning tools, chasing new systems, and feeling stuck in the same weekly cycle. Nothing seemed to work until he realized most tools weren’t made for ADHD brains. That led him to build his own weekly dashboard, focused on progress, not just planning. Now, he helps other ADHD entrepreneurs use this simple system to stop spinning their wheels and start making real progress.

• Weekly Struggles: Why ADHD brains often feel stuck and overwhelmed by midweek.
• The Power of a Dashboard: How a simple weekly dashboard can replace complex planners.
• Planning vs. Progress: Why most systems fail ADHD brains and how to fix that.
• Meeting Your Brain: How to match your work to your energy and focus levels.
• ADHD-Friendly Tools: A look at Steve’s real system to plan less and get more done.

• Real ADHD Weeks: Steve breaks down why typical weeks fall apart for ADHD entrepreneurs.
• Smarter Support: Knowing how your brain works makes it easier to build better habits.
• From Chaos to Clarity: Steve’s experience shows how the right tools make a big difference.
• Dashboard in Action: A real example of how to use the weekly dashboard for focus.
• Focus First: Working with your ADHD, not against it, is the key to real progress.

Here are a few quotes from the episode:

• “Time blocking is great until it eats all your energy before you...

🔥 ADHD making business harder than it needs to be? Try these free resources:

🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhdtime-management-tool

💡 Take the ‘Are You an ADHD Entrepreneur?’ Quiz – Discover how ADHD affects your business and get personalized strategies. 👉 https://bit.ly/adhdentrepreneur-quiz

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Welcome to the ADHD Entrepreneur Accelerator Podcast! Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, also a Founder, Coach & Leader of The Focus Formula ADHD Coworking Community, and creator of the 2X Accelerator, helping ADHD entrepreneurs grow with focus and clarity in Steve August Coaching. Steve shares his personal journey as a long-time entrepreneur who discovered his ADHD later in life. He opens up about the struggles he faced, how ADHD shaped his work, and the turning point that helped him find clarity. Steve explains why he started this podcast to support other ADHD entrepreneurs by sharing tools, stories, and real talk about how ADHD can both challenge and drive success in business.

Steve isn’t just an entrepreneur; he’s been through the ups and downs of building businesses while living with undiagnosed ADHD. After years of success and struggle, his diagnosis helped everything click. Now, he’s focused on helping other ADHD entrepreneurs understand their brains, use the right tools, and build businesses with more clarity, focus, and freedom.

Steve built and sold a startup, worked as a CMO, and later became a coach for other founders. After hitting burnout and facing new challenges, he learned he had ADHD at age 54. That moment changed everything. Now, he shares what he's learned to help ADHD entrepreneurs stay focused, feel less overwhelmed, and grow their businesses with less stress.

• ADHD Discovery: Steve shares how learning he had ADHD made things clear.
• Entrepreneurial Struggles: The ups and downs of running a business with ADHD.
• Working With Your Brain: How to stop fighting ADHD and start using it.
• Life After Diagnosis: How understanding ADHD changed Steve’s life and work.
• Helpful Tools: Simple tips to stay focused and manage each week better.

• ADHD in Business: Steve shares how ADHD has both helped and challenged his work.
• Support That Works: Why understanding your brain can lead to better results.
• Real-Life Lessons: His journey shows how a late ADHD diagnosis brings clarity.
• Tools That Help: Steve talks about the weekly dashboard and simple routines.
• Growth Mindset: Learning to work with ADHD, not against it, opens new doors.

Here are a few quotes from the episode:

• “I couldn’t even finish the first sentence of an email.” - Steve August
• “ADHD isn’t a deficit of attention; it’s a surplus that’s hard to focus.” - Steve August
• “I was a wallflower in my own life until I understood my brain.” -...

After 98 episodes, The Rocket Ship Founder Podcast is coming to a close—but this is just the beginning of something new. In this final episode, I reflect on my journey as a late-diagnosed ADHD entrepreneur and how embracing my ADHD has transformed my approach to business and life.

I share:

✅ Why getting diagnosed at 54 changed everything for me

✅ How I transitioned from working with startup founders to ADHD entrepreneurs

✅ The power of making decisive choices instead of staying stuck in indecision

✅ What’s next—my new podcast, ADHD Entrepreneur Accelerator, launching in late February/early March

If you’ve ever felt like your brain works differently and you’re trying to build a business that works with it (not against it), this episode is for you.

🔔 Stay tuned for the next chapter: Be the first to hear about the new podcast!

I've been a bit hesitant to push send on this one.

You see, there's been a number of research studies* showing that ADHD brains are, depending on the study, between 2x and 5x more likely to become entrepreneurs.

I often cite this research in things I put out in my content. But there's one question that I consistently get back, that deserves an answer:

"Does ADHD make you a great entrepreneur?"

Based on my research and my own experience, the answer is...yes and no.

Yes, ADHD super powers can make you more likely to embrace doing your own thing and being an entrepreneur.

But also, no because it's challenges can keep you from succeeding to the degree you know you can.

In this week's Rocket Ship Founder podcast episode I go through the pluses and minuses of being an ADHD entrepreneur:

• How ADHD superpowers help you get launched

• Why those same superpowers can turn into entrepreneurial kryptonite.

• How to leverage the strengths and avoid the pitfalls to give you the best chance of success.

Key Takeaways from This Episode:

• Core Idea:

Customers don’t buy our product or service—they buy our offer. An offer is a promise to solve an urgent pain within a specific timeframe for a specific cost. Products and services? They’re just the tools we use to deliver on that promise.

• Your Business as a Stack of Offers:

A thriving B2B business only needs three key offers:

1. Core Offer – The cornerstone of your business, the main product or service you’re built around.

2. Hand Raiser Offer – A lead magnet or freebie valuable enough for someone with your target pain to share their contact info.

3. Customer ID Offer – Designed to identify those ready to take the next step with you.

• Make Every Offer a No-Brainer:

Success lies in creating offers that are stupidly compelling to the right customer.

What You’ll Learn in This Episode:

1. Why your Core Offer is the foundation of your business.

2. The essential element that ties all three offers together.

3. How to design a simple system to consistently get your offers in front of the right people daily.

This quick 14-minute episode will give you a framework to simplify your business and grow strategically in 2025.

🔥 Friday After Black Friday Bundle 🔥

Get everything you need to build your 3 Offer Stack and a Daily Lead Machine. For $119 (today and tomorrow only), you’ll receive SEVEN core business growth trainings valued at over $3,000!

💡 These are the same tools that drive the success of the 2X Accelerator Program, designed to create a powerful customer flywheel for your business.

👉 Check it out and grab the bundle here!