Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers. Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/ _______

Get ready to jump headfirst into the future of eCom as TikTok Shop, Temu, Shein, and Amazon flip the script on online shopping! In this jam-packed episode of The ASOM Pod, Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO and Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) take a deep dive into the rapidly evolving world of eCommerce, focusing on the game-changing platforms TikTok Shop, Temu, Shein, and Amazon. They explore how these platforms are revolutionizing consumer behavior and what it means for American brands trying to stay competitive in a landscape dominated by direct-to-consumer sales from China. From challenges faced by traditional retailers to the importance of branding and quality control, this episode covers it all. Plus, don’t miss the heated debate on whether brands should lose money to gain market share and what future strategies businesses must adopt to thrive on these new platforms! Join the ASOM Pod squad as they: * Unpack how TikTok Shop and Temu are taking over the global eCom scene * Dive into how Chinese DTC sales are shaking the table for American brands * Argue whether brands should play the long game and lose money to win market dominance * Reveal the tough shipping and quality standards these platforms demand * Spill the secrets of why strong branding and consumer trust are make-or-break in eCommerce Whether you’re a seasoned eCom pro or just getting started, this episode is stacked with fresh takes and expert insights on how to crush it in the ever-changing world of online retail. Don’t miss out! _______ 00:00 Teaser Trailer 01:39 Intro to The ASOM Pod 03:26 Discussing TikTok Shop and eCommerce Trends 04:32 The Role of Impulse Buying and Inflation 06:35 Exploring TikTok Shop's Funnel and Strategy 09:14 Challenges and Opportunities for Brands on TikTok 12:32 TikTok Shop's Impact on Brand Awareness 14:37 TikTok Shop's Customer Experience and Policies 24:07 Knives and TikTok Shop 25:21 YouTube's Revenue Potential 27:20 Economic Policies and Trade Deficit 30:14 Temu and Direct Selling 34:05 Amazon's New Strategy 42:22 Future Topics

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Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers. Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/ _______

Get ready to uncover the secrets behind some of the most successful eCommerce launch strategies in the game! In this action-packed episode of The ASOM Pod, Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO and Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) spill the secrets on how they’ve navigated the highs and lows of the direct-to-consumer (DTC) and retail world. They don’t hold back on sharing the lessons they’ve learned from crafting compelling upsell strategies to orchestrating award-winning product launches. From mystery boxes to celebrity collaborations, this episode is packed with game-changing insights for anyone looking to elevate their eCommerce strategy. Plus, stick around as the team hints at future discussions on trending platforms like TikTok Shop and Temu! Join the ASOM Pod squad as they: - Reveal how a simple mystery box upsell strategy generated millions in revenue - Break down the key elements of a successful Black Friday/Cyber Monday launch - Share the story behind a high-profile perfume launch for Billie Eilish that snagged a Webby Award - Discuss the power of pre-launch teasing and VIP programs in creating buzz and driving sales - Dive into the art of balancing inventory management with innovative product launch strategies - Highlight the importance of leveraging relationships and consumer behavior to maximize profits Whether you’re a seasoned eCom pro or just dipping your toes in the water, this episode is a masterclass in launching a product, creating memorable customer experiences, and driving growth through strategic planning. Don’t miss it! _______

00:00 Teaser Trailer 01:54 Intro to the ASOM Pod 03:06 Sponsor Shoutouts and Partnerships 03:39 Tactical Marketing Insights 03:49 Success Stories and Lessons Learned 04:28 Launching a New Venture During COVID 06:05 Challenges in the Ammo Industry 08:48 Innovative Revenue Streams 10:10 The Importance of Relationships in Business 16:13 Black Friday and Cyber Monday Strategies 22:46 Sharing Success Stories 22:56 The Mystery Box Strategy 25:57 Pre-Launch Campaigns and VIP Programs 31:43 Fragrance Launch with Billie Eilish 41:18 Concluding Thoughts and Future Topics _____

Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers. Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/ _______ Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE. In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena? They’re breaking down the wildest case studies and spoiler: it’s not always pretty. Join the ASOM Pod squad as they: - Expose the real risks of turning your brand into a political statement - Dish on the balancing act of winning loyalty without losing half your customers - Debate if brands should stick to selling products or dive into politics (hint: know your audience) - Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy - Highlight the unexpected consequences of political branding on sales and reputation - Discuss how social media amplifies every misstep and how to handle the backlash like a pro If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat. _______

Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE. In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena? Join the ASOM Pod squad as they: - Expose the real risks of turning your brand into a political statement - Dish on the balancing act of winning loyalty without losing half your customers - Debate if brands should stick to selling products or dive into politics (hint: know your audience) - Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat. _______ 00:00 Teaser 01:44 Meet The Hosts 03:03 Shoutouts and Sponsor Acknowledgements 04:26 The Intersection of Politics and Business 05:54 Consumer Behavior and Political Alignment 10:08 Case Studies: Brands and Political Stances 15:23 Sticker Mule's Risky Political Move 24:53 The Evolution of Donations 25:38 Ford's Bold Stand in Europe 32:55 The Controversial Bud Light Campaign 37:07 Navigating Brand Identity and Politics 47:23 Conclusion and Future Episodes _______ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!