Ad Age Marketer's Brief

著者: E.J. Schultz & Adrianne Pasquarelli
  • サマリー

  • A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
    2019
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  • Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list
    2024/10/23

    Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z

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    22 分
  • Behind the creation of Hi-Chew's first mascot
    2024/10/16

    Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.

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    21 分
  • How Bose is marketing its new clip-on headphones
    2024/10/09

    Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones

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    26 分

あらすじ・解説

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
2019

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