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  • Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list

    Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list
    2024/10/23

    Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z
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    22 分
  • Behind the creation of Hi-Chew's first mascot

    Behind the creation of Hi-Chew's first mascot
    2024/10/16

    Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.
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    21 分
  • How Bose is marketing its new clip-on headphones

    How Bose is marketing its new clip-on headphones
    2024/10/09

    Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones
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    26 分
  • How Albertsons uses customer insights to deliver fresh marketing

    How Albertsons uses customer insights to deliver fresh marketing
    2024/10/02

    VP of Marketing Carol Best discusses brand purpose and changing consumer behavior
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    20 分
  • How Klarna is using AI to cut marketing and agency costs

    How Klarna is using AI to cut marketing and agency costs
    2024/09/25

    CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional banking
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    26 分
  • How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction

    How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction
    2024/09/18

    Paul Basford of William Grant & Sons discusses marketing strategies and industry trends
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    23 分
  • How Celsius is building a resilient brand in the volatile energy space

    How Celsius is building a resilient brand in the volatile energy space
    2024/09/11

    CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
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    22 分
  • Behind Potbelly’s limited-time offer strategy

    Behind Potbelly’s limited-time offer strategy
    2024/09/04

    CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program
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    27 分