Adam and Tom are joined by two members of the Project 2740 community for this week’s Hard Questions, Simple Solutions episode. You’ll meet Thomas Isernia, owner of Sole Secure, and Carson Hoffman, a Meta ad strategist who previously appeared on the podcast.

Thomas starts by introducing his unique product aimed at athletes, and we dive deep into the intricacies of prioritizing marketing channels with limited resources. We discuss the ebb and flow of time and money in a startup and how to deploy these resources strategically for maximum traction. Meanwhile, our returning guest, Carson, explores the art of improving sales calls by asking the right questions to get potential clients to say yes. Adam, Tom, and this week's guests delve into the nuances of maintaining alignment with prospects and the importance of asking the right qualifying questions.

Adam and Tom also field insightful questions from their live audience, discussing everything from the challenges of expanding into digital content creation to mastering LinkedIn prospecting tactics. So tune in for practical tips, shared experiences, and expert advice designed to help you elevate your business game.

Whether you're a budding entrepreneur or a seasoned business owner, get ready for another episode filled with hard questions and simple answers to guide you on your entrepreneurial journey.

Guest Links

• Carson Hoffman: https://www.linkedin.com/in/carsonbhoffman/
• Thomas Isernia: https://www.linkedin.com/in/thomas-isernia-2a27b4162/

Timestamps

00:00 Founder of Sole Secure, cleat protection startup.

05:53 Conserve energy; focus on the journey, not the outcome.

08:14 Maximize ad impact for more customer engagement.

13:13 Asking questions identifies client-product misalignment risk.

15:27 Know exactly your goals and select participants.

17:14 Ask four questions to ensure decision intention.

22:39 Awkward online networking becomes an engaging conversation.

24:34 Check LinkedIn activity before messaging for engagement.

27:15 LinkedIn engagement requires consistent activity evaluation.

Atomic Action:

Do the thing! Get the merch: https://shopatomicbusiness.com/

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

Adam and Tom are joined by the returning Bernie DeSantis, who previously appeared on LinkedIn LinkUps, and Shlomo Homnick from the Project 2740 community for this week’s Hard Questions, Simple Solutions episode.

Listen in as Bernie and Shlomo introduce their businesses and pose thought-provoking questions about balancing creativity with business demands and surrendering to new business processes. Adam and Tom offer practical, actionable advice, touching on workflow optimization, client expectations, and habit formation. Whether you're struggling to harmonize your creative and business efforts or seeking ways to implement new strategies effectively, this episode promises simple yet powerful solutions. Stay tuned for a blend of insightful discussions, real-world business challenges, and a closer look at the favorite elements of Project 2740 from our guests.

Guest Links

• Bernie DeSantis: https://www.linkedin.com/in/badiii/
• Shlomo Homnick: https://www.linkedin.com/in/shlomostyle/

Timestamps

00:00 Prioritize harmony between creativity and business time.

05:39 Ensure relevance and creativity within constraints.

09:06 Struggling to change business habits and priorities.

12:48 Focus 70% on main task for success.

13:53 Set realistic timeframes; prioritize and reassess weekly.

18:25 Set clear expectations in client relationships.

21:43 Reevaluate onboarding to set clear client expectations.

26:13 Surrendering brings clarity and focus in challenges.

26:59 Explore Project 2740 at Atomic Business Coaching.

Atomic Action:

Do the thing! Get the merch: https://shopatomicbusiness.com/

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

For this week's episode of Hard Questions, Simple Solutions, Adam and Tom are joined by guests Will Hedgpeth and Curt Sassak from the Project 2740 community. They discuss the crucial topic of understanding and proving value in both personal and business contexts.

We'll explore the journey from offering initial free services to securing substantial contracts and how giving free samples can generate trust in product-based services. Tom and Adam share insights on balancing personal habits with flexibility, emphasizing the importance of life harmony over rigid schedules. We also touch on audience engagement, client acquisition costs, and prioritizing daily non-negotiables.

Whether you're new in your field or a seasoned professional, this episode offers valuable strategies for recognizing your worth and maintaining balance in your life. Plus, we will hear firsthand how our guests integrate holistic personal and business growth to foster success.

Guest Links

Curt Sassak: https://www.linkedin.com/in/curtsassak/

Will Hedgpeth: https://www.linkedin.com/in/william-hedgpeth-4225715a/

Timestamps

00:00 Post-election reflections: opportunities, information, community, progress.

03:44 Value perception trumps price in luxury sales.

08:21 Offer services free initially to prove value.

13:02 Earn value through branding, results, or sales.

16:51 Life harmony requires flexibility, not strict balance.

19:17 Life improved after choosing not to drink.

21:37 Accept and prioritize personal needs without guilt.

24:53 Evaluate prospecting value and persistence in follow-ups.

29:34 Verify commitment when scheduling important meetings.

31:33 Understand client acquisition costs; identify project benefits.

35:16 Join Project 2740 for exclusive Q&A sessions.

Atomic Action:

Do the thing! Get the merch: https://shopatomicbusiness.com/

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740