Adam and Tom are joined by two members of the Project 2740 community for this week’s Hard Questions, Simple Solutions episode. You’ll meet Thomas Isernia, owner of Sole Secure, and Carson Hoffman, a Meta ad strategist who previously appeared on the podcast.

Thomas starts by introducing his unique product aimed at athletes, and we dive deep into the intricacies of prioritizing marketing channels with limited resources. We discuss the ebb and flow of time and money in a startup and how to deploy these resources strategically for maximum traction. Meanwhile, our returning guest, Carson, explores the art of improving sales calls by asking the right questions to get potential clients to say yes. Adam, Tom, and this week's guests delve into the nuances of maintaining alignment with prospects and the importance of asking the right qualifying questions.

Adam and Tom also field insightful questions from their live audience, discussing everything from the challenges of expanding into digital content creation to mastering LinkedIn prospecting tactics. So tune in for practical tips, shared experiences, and expert advice designed to help you elevate your business game.

Whether you're a budding entrepreneur or a seasoned business owner, get ready for another episode filled with hard questions and simple answers to guide you on your entrepreneurial journey.

Guest Links

• Carson Hoffman: https://www.linkedin.com/in/carsonbhoffman/
• Thomas Isernia: https://www.linkedin.com/in/thomas-isernia-2a27b4162/

Timestamps

00:00 Founder of Sole Secure, cleat protection startup.

05:53 Conserve energy; focus on the journey, not the outcome.

08:14 Maximize ad impact for more customer engagement.

13:13 Asking questions identifies client-product misalignment risk.

15:27 Know exactly your goals and select participants.

17:14 Ask four questions to ensure decision intention.

22:39 Awkward online networking becomes an engaging conversation.

24:34 Check LinkedIn activity before messaging for engagement.

27:15 LinkedIn engagement requires consistent activity evaluation.

Atomic Action:

Do the thing! Get the merch: https://shopatomicbusiness.com/

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

Adam and Tom are joined by the returning Bernie DeSantis, who previously appeared on LinkedIn LinkUps, and Shlomo Homnick from the Project 2740 community for this week’s Hard Questions, Simple Solutions episode.

Listen in as Bernie and Shlomo introduce their businesses and pose thought-provoking questions about balancing creativity with business demands and surrendering to new business processes. Adam and Tom offer practical, actionable advice, touching on workflow optimization, client expectations, and habit formation. Whether you're struggling to harmonize your creative and business efforts or seeking ways to implement new strategies effectively, this episode promises simple yet powerful solutions. Stay tuned for a blend of insightful discussions, real-world business challenges, and a closer look at the favorite elements of Project 2740 from our guests.

Guest Links

• Bernie DeSantis: https://www.linkedin.com/in/badiii/
• Shlomo Homnick: https://www.linkedin.com/in/shlomostyle/

Timestamps

00:00 Prioritize harmony between creativity and business time.

05:39 Ensure relevance and creativity within constraints.

09:06 Struggling to change business habits and priorities.

12:48 Focus 70% on main task for success.

13:53 Set realistic timeframes; prioritize and reassess weekly.

18:25 Set clear expectations in client relationships.

21:43 Reevaluate onboarding to set clear client expectations.

26:13 Surrendering brings clarity and focus in challenges.

26:59 Explore Project 2740 at Atomic Business Coaching.

Atomic Action:

Do the thing! Get the merch: https://shopatomicbusiness.com/

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

For this week's episode of Hard Questions, Simple Solutions, Adam and Tom are joined by guests Will Hedgpeth and Curt Sassak from the Project 2740 community. They discuss the crucial topic of understanding and proving value in both personal and business contexts.

We'll explore the journey from offering initial free services to securing substantial contracts and how giving free samples can generate trust in product-based services. Tom and Adam share insights on balancing personal habits with flexibility, emphasizing the importance of life harmony over rigid schedules. We also touch on audience engagement, client acquisition costs, and prioritizing daily non-negotiables.

Whether you're new in your field or a seasoned professional, this episode offers valuable strategies for recognizing your worth and maintaining balance in your life. Plus, we will hear firsthand how our guests integrate holistic personal and business growth to foster success.

Guest Links

Curt Sassak: https://www.linkedin.com/in/curtsassak/

Will Hedgpeth: https://www.linkedin.com/in/william-hedgpeth-4225715a/

Timestamps

00:00 Post-election reflections: opportunities, information, community, progress.

03:44 Value perception trumps price in luxury sales.

08:21 Offer services free initially to prove value.

13:02 Earn value through branding, results, or sales.

16:51 Life harmony requires flexibility, not strict balance.

19:17 Life improved after choosing not to drink.

21:37 Accept and prioritize personal needs without guilt.

24:53 Evaluate prospecting value and persistence in follow-ups.

29:34 Verify commitment when scheduling important meetings.

31:33 Understand client acquisition costs; identify project benefits.

35:16 Join Project 2740 for exclusive Q&A sessions.

Atomic Action:

Do the thing! Get the merch: https://shopatomicbusiness.com/

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

Welcome to Episode 3 of Atomic Business Coaching's Hard Questions, Simple Answers series. In today's episode, we'll dive deep into the principles of commitment and perseverance to unlock business success. Your hosts, Adam Hurd and Tom Marino, are joined by special guests Hunter Messman, a Long Island studio artist, and Bobby Romadka, a fractional business development expert. Together, they explore how dedication to goals, structured systems, and focused decision-making can transform your business journey.

We'll touch on critical topics like distinguishing between slow and unproductive processes, choosing the right products, and making impactful business decisions. Hunter shares his journey of balancing commissioned art with personal projects while Bobby navigates the complexities of offering diverse business solutions.

We'll also hear about Adam and Tom's monumental coaching contract and get insights into essential strategies like prospecting, selling, and delivering, with a sneak peek into Tom's course outline, "Three Steps to Making $500,000." Stay tuned for actionable advice, heartfelt stories, and an invitation to dive deeper into our community at atomicbusinesscoaching.com and Project 2740

Guest Links

Hunter Mestman: https://www.linkedin.com/in/hunter-mestman/

Bobby Romadka: https://www.linkedin.com/in/bobbyromadka

Timestamps

00:00 Balancing artistry with commercial series potential.

05:27 Hunter must establish as an artist first.

07:49 Most of your revenue comes from commissions.

10:22 Providing business solutions for attorney improvement.

13:40 Companies create cyclical customer engagement for services.

19:01 Decide between committing or reassessing goals.

22:16 Grit and systems simplify enduring hard work.

24:14 Desire versus ability: influenced by various factors.

28:56 Adam's insight revealed the fractional BDO solution.

30:04 Tom's advice helped overcome creative and mental barriers.

33:55 Join Project 2740 for business growth insights.

Atomic Action:

Do the thing! Get the merch: https://shopatomicbusiness.com/

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

The Atomic Business Coaching podcast has a new episode of Hard Questions, Simple Solutions. They are joined by Project 2740 community members Claire O'Connor and Stephanie Staub.

In this episode, Adam and Tom tackle pressing business challenges alongside their Project 2740 Community members, such as gaining client commitment, navigating agency competition, and optimizing art series advertising. Listeners get deep insights into innovative approaches such as offering pro bono consultations, leveraging community expertise, and maintaining a balance between pushing clients to commit and respecting their needs.

Adam and Tom provide simple, actionable solutions to elevate your business, whether you're facing competition or hesitant clients.

Guest Links

Claire O'Connor: https://www.linkedin.com/in/claireoconnor/

Stephanie Staub: https://www.linkedin.com/in/pwfstephaniestaub/

Timestamps

04:55 Assess motivation: Commit or mere interest?

08:04 Set a payment date and confirm availability.

12:06 Prepare for potential client drop-offs and delays.

14:51 Seek community advice when marketing art series.

18:51 Offer free advice; it attracts future clients.

22:28 Accelerate results and differentiate in competitive markets.

25:35 Trust in hiring can elevate standards.

28:26 Test competence to build trust in hiring.

33:11 Excited for future community improvements, truly grateful.

33:55 Join Project 2740 for business growth insights.

Atomic Action:

Do the thing! Get the merch: https://shopatomicbusiness.com/

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

Hard Questions, Simple Solutions

The Atomic Business Coaching podcast is bringing the audience along this week for its Q&A segment with members of the Project 2740 community. They are joined by Project 2740 community members Chelle Shapiro and Carson Hoffman, who bring plenty of questions for Adam and Tom to answer.

Adam and Tom explore the art of compartmentalizing roles in business, transitioning client relationships from casual to structured, and the often tough decisions around ending client or personal relationships that no longer serve your business goals. They also discuss proactive client management strategies, such as moving clients to board meetings based on their progress and how to effectively acquire clients from competitors by offering superior services.

They dive into overcoming inaction caused by fear or stress, the importance of surrounding yourself with like-minded individuals, and the value of growth-focused communities like Project 2740. Join them as we offer simple solutions to complex questions, promoting clarity and actionable advice for business owners and entrepreneurs.

Guest Links

Chelle Shapiro: https://www.linkedin.com/in/chelleshapiro/

Carson Hoffman: https://www.linkedin.com/in/carsonbhoffman/

Timestamps

00:00 Live Q&A with two passionate "CEOs" today.

04:40 Energy attracts needed, varied-length relationships. Recognize.

09:08 How to upsell a long-term package to friend?

12:43 Prioritize giving unfiltered advice despite friendship.

14:18 Compartmentalize roles: friend, advisor, business partner.

18:39 Prioritize the client's best interest over financial fears.

21:40 Highlight future benefits and respect the current provider always.

25:11 Fear of action holds people back. Identify.

27:35 Anxiety arises from too many options. Choose.

30:45 Player-coach excelling at LinkedIn engagement coaching.

Atomic Action:

Do the thing! Get the merch: https://shopatomicbusiness.com/

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

This week, you're getting a very different type of episode of the Atomic Business Coaching podcast. Adam and Tom recorded this week's episode during a NY Mets game, and you'll get to be alongside them as they experience the highs and lows of NY Mets high drama in real-time. They'll discuss the rollercoaster of emotions they are feeling as fans and draw parallels to the business world.

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

This week, Adam and Tom discuss a rarely discussed but deeply impactful topic: the loneliness of being a business owner. Both Adam and Tom share personal anecdotes about their journeys and the unique challenges they've faced as they've grown their businesses.

They explore how feeling lonely can be a natural part of being exceptional and how growth can often distance us from those who haven't walked the same path. Through a lively discussion, they unpack the importance of commitment, fulfillment, and finding the balance between work and personal life.

Whether you're an entrepreneur feeling isolated or someone interested in the dynamics of business ownership, this episode offers valuable insights and practical advice for overcoming those lonely moments and finding your true purpose. Tune in for a thought-provoking session that just might change the way you view your own business journey.

Timestamps

00:00 Loneliness from responsibility and feeling exceptional.

05:29 Loneliness in work; careers often consume lives.

06:39 Businesses dominate lives, hindering fulfillment and satisfaction.

09:54 Enjoying life and company after hard work.

13:04 Vacation every 90 days for rejuvenation.

16:58 It's a spectrum: introversion and extroversion balance.

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740