James McBride is not just a hotelier — he's a visionary storyteller, a daring innovator, and a relentless champion of authentic luxury experiences. What started as his bold vision to redefine hospitality on a remote Indonesian island has become an award-winning global phenomenon, with Nihi Resorts capturing the imagination of travelers worldwide. As the co-founder of Nihi alongside legendary serial entrepreneur Chris Burch (co-founder of Tory Burch), James is at the heart of this extraordinary journey.

In this episode, we dive into:

• James’s fascinating journey from foundational roles at Ritz-Carlton and Rosewood Hotels to pioneering transformative luxury experiences at Nihi Resorts.

• The daring moment he famously published his personal phone number in major newspapers—and how authentic human connection remains central to his hospitality ethos.

• The incredible origin story behind Nihi Sumba, and how James transformed an untouched Indonesian island into one of the world's most celebrated travel destinations.

• Why authenticity and storytelling are indispensable for creating memorable guest experiences.

• Strategies for maintaining genuine human connections in luxury hospitality amid an increasingly digital world.

We also unpack James’s perspectives on:

• What independent hotels can learn about curating truly unique and impactful guest experiences.

• Why meaningful hospitality extends beyond aesthetics, amenities, and luxury trappings.

• How calculated risks and creativity can lead to global recognition and lasting success.

• The critical importance of sustainable, authentic luxury in today's evolving travel landscape.

This episode is for hoteliers crafting authentic luxury, bold brand builders pushing creative boundaries, and travelers seeking experiences that resonate deeply and endure long after their journey home. Connect with James on LinkedIn

Discover Nihi Sumba

Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.

Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.

If you’ve ever dreamed of running marketing for one of the most iconic resorts in the Caribbean—or just wanted a peek behind the scenes of what it actually takes to make a destination “hot”—today’s episode is for you.

My guest is Jason Kycek, the Senior Vice President of Sales and Marketing at the legendary Casa de Campo in the Dominican Republic. And while Jason’s resume includes time with some of the most respected names in hospitality, what makes this conversation so refreshing is that Jason is a marketer through and through. A builder. A thinker. A tinkerer.

We talk about what it means to market an independent luxury resort in today’s hyper-digital world. Why social media has become the new front door. How culinary strategy, entertainment programming, and influencer partnerships are being reimagined. And how the smartest marketers are building brands and balancing performance expectations—sometimes on a shoestring budget.

Jason also shares his journey—from Wisconsin to the DR—and what he’s learned leading marketing across both institutional hospitality groups and independently owned gems.

Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.

Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.

What started as a furlough-era side project on Instagram is now a full-fledged media brand reaching over 400,000 boutique hotel obsessives — and Brandon Berkson, founder of Hotels Above Par, is just getting started.

In this episode, we dive into:

• Brandon’s unshakable obsession with boutique hotels (he used to play hotel as a kid — not kidding)

• How a background in PR shaped his approach to storytelling, strategy, and aesthetic curation

• The origin story behind Hotels Above Par — and how a single Instagram caption became the launchpad for a globally respected travel media platform

• Why partnering with tourism boards (not just hotels) is a win-win-win

• How paid partnerships, affiliate bookings, and Substack newsletters drive real revenue (this isn’t just a vibes operation)

• Why he’s bullish on newsletters, hospitality humans, and high-touch check-ins — even as AI eats media

We also unpack Brandon’s POV on:

• What most independent hotels are still getting wrong on Instagram

• Why newsletters are having a renaissance moment (and how hoteliers should use them)

• How journalists are evolving into modern creators (and what makes them more trustworthy than traditional influencers)

• What makes a travel giveaway actually work — and why you’re probably doing it wrong

This one is for the independent hoteliers fighting the good fight, the brand builders playing the long game, and the travelers who crave places with soul. Follow Hotels Above Par on Instagram Follow Brandon on LinkedIn Explore the Hotels Above Par Website

Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.

Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.