Molly Pittman, CEO and Managing Partner at Smart Marketer, shares her proven strategies for growing businesses in today’s rapidly changing digital marketing landscape. Due to how she helps brands scale from $5 million to $50 million, Molly talks about the importance of strong offers, using native ads, and thinking big-picture when navigating market shifts. She also discusses why many brands are struggling while others are thriving, how to measure success in a world with less data, and the role acquisitions can play in growth. Whether you're an agency owner or a business looking to scale, Molly's insights offer practical, actionable advice for winning in 2024.

Chapters

• 00:00:00 - How Data-Driven Decisions Shape Success
• 00:01:00 - Meet Molly Pittman: From Intern to Industry Icon
• 00:02:30 - Surviving Market Shifts: Insights from the Field
• 00:05:10 - Smart Growth Strategies for Scaling Your Business
• 00:06:50 - Deep Dive: The Latest Paid Media Analysis
• 00:08:30 - Offers That Win: Reinventing Business Models
• 00:11:45 - Mastering Content & Personal Branding for Growth
• 00:15:20 - Native Ads vs. Non-Native Ads: What Actually Works
• 00:19:10 - Future Trends in E-Commerce and Digital Marketing
• 00:20:30 - Attribution & ROI: The Ultimate Guide to Measuring Success
• 00:22:50 - Scaling Up with Acquisitions & Lead Generation
• 00:24:30 - Closing Thoughts: Simplifying for Success

Links and Resources

• Molly Pittman
• Molly on LinkedIn
• Molly’s LinkTree
• Molly on Instagram
• Smart Marketer
• Smart Marketer Podcast
• Tom Shipley
• Tom on LinkedIn
• Agency Ventures Aggregator

Thanks so much for joining us this week. Want to subscribe to Deal Playbook? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!