Brian Burt, founder of Canopy Management, shares his incredible journey from a scrappy Amazon seller to leading one of the fastest-growing e-commerce agencies in the country. Brian breaks down the strategic role acquisitions played in scaling his business, revealing how buying companies unlocked massive growth opportunities. From leveraging TikTok Shop's powerful affiliate network to designing innovative pricing models, Brian offers game-changing insights into building multi-platform success. Whether you're an e-commerce entrepreneur or a growth strategist, this episode is packed with actionable takeaways on scaling fast, fostering client relationships, and staying ahead in the ever-evolving digital landscape.

Chapters

• 00:00:00 – Unlocking TikTok Shop Success: How Affiliates are Changing the Game
• 00:01:00 – Meet Brian Burt: From Scrappy Startup to Scaling E-commerce Empires
• 00:02:00 – Building Canopy Management: Lessons from Growing a Multi-Platform Agency
• 00:04:05 – The Power of Acquisitions: How Strategic Buys Built Canopy’s Backbone
• 00:06:54 – Innovating Pricing Models: Creating Win-Win Client Success Stories
• 00:13:41 – Relationships and Vision: Brian’s Path to Long-Term Growth and Future Plans
• 00:15:34 – Final Takeaways: What’s Next for E-commerce Titans and Industry Disruptors

Links and Resources

• Brian on LinkedIn
• Canopy Management
• Tom Shipley
• Tom on LinkedIn
• Agency Ventures Aggregator

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Robyn Siers is a seasoned M&A attorney telling you her insights on what it takes to successfully navigate mergers and acquisitions, especially in the marketing and tech industries. She talks about the importance of having a clear buying thesis, understanding seller motivation, and using creative deal structures to close deals. Robyn also discusses how AI is becoming part of the M&A world and why building a repeatable process can make transactions smoother and faster. With over 100 deals a year, Robyn offers up advice for buyers and sellers looking to make smart decisions.

Chapters:

• 00:00:00 – Nailing the Buying Thesis: Say No to the Wrong Deals
• 00:01:00 – Robyn Siers on M&A Mastery: Why Experience Matters
• 00:02:30 – Top Advice for Entrepreneurs Navigating Their First M&A Deal
• 00:03:15 – Is AI Part of Your Buying Thesis? The Future of Acquisitions
• 00:05:00 – How Seller Motivation Can Make or Break Your Deal
• 00:07:45 – Creative Deal Structures: Getting More Than Just Cash Upfront
• 00:18:00 – M&A Nightmares: The Challenges of Closing Tough Deals
• 00:21:30 – Wrapping Up with Robyn: What to Expect at DealCon

Links and Resources:

• Robyn on LinkedIn
• JonesSpross
• Tom Shipley
• Tom on LinkedIn
• Agency Ventures Aggregator

Thanks so much for joining us this week. Want to subscribe to Deal Playbook? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Molly Pittman, CEO and Managing Partner at Smart Marketer, shares her proven strategies for growing businesses in today’s rapidly changing digital marketing landscape. Due to how she helps brands scale from $5 million to $50 million, Molly talks about the importance of strong offers, using native ads, and thinking big-picture when navigating market shifts. She also discusses why many brands are struggling while others are thriving, how to measure success in a world with less data, and the role acquisitions can play in growth. Whether you're an agency owner or a business looking to scale, Molly's insights offer practical, actionable advice for winning in 2024.

Chapters

• 00:00:00 - How Data-Driven Decisions Shape Success
• 00:01:00 - Meet Molly Pittman: From Intern to Industry Icon
• 00:02:30 - Surviving Market Shifts: Insights from the Field
• 00:05:10 - Smart Growth Strategies for Scaling Your Business
• 00:06:50 - Deep Dive: The Latest Paid Media Analysis
• 00:08:30 - Offers That Win: Reinventing Business Models
• 00:11:45 - Mastering Content & Personal Branding for Growth
• 00:15:20 - Native Ads vs. Non-Native Ads: What Actually Works
• 00:19:10 - Future Trends in E-Commerce and Digital Marketing
• 00:20:30 - Attribution & ROI: The Ultimate Guide to Measuring Success
• 00:22:50 - Scaling Up with Acquisitions & Lead Generation
• 00:24:30 - Closing Thoughts: Simplifying for Success

Links and Resources

• Molly Pittman
• Molly on LinkedIn
• Molly’s LinkTree
• Molly on Instagram
• Smart Marketer
• Smart Marketer Podcast
• Tom Shipley
• Tom on LinkedIn
• Agency Ventures Aggregator

Thanks so much for joining us this week. Want to subscribe to Deal Playbook? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!