If you've ever been transfixed by a brand, felt an emotional tug at a concert, or found yourself deeply loyal to a cause or company, you're in for a treat.

Our host Lauren Teague sits down with Brant Menswar, a corporate transformation leader and bestselling author, to dive deep into the emotional connections that fuel enduring fandom. Known for his work in helping individuals uncover their non-negotiable values, Brant shares wisdom from his upcoming book, "Designing Momentum," which highlights the power of capturing significant moments to achieve goals.

We're diving deep into creating unbreakable loyalty through what Brant calls "Moment Momentum." Brant discusses overcoming the pervasive inner critic, forging emotional bonds, and examining the profound influence of cultural icons like Taylor Swift. Learn how creating a sense of belonging and community can shape fan loyalty driven by shared values and emotional ties.

Brant also introduces the concept of "brand cuffs" and the impact of value misalignment, shedding light on why many people feel compelled to change jobs in pursuit of alignment with their core values.

Lauren and Brant explore "black sheep values"—identifying life's non-negotiables to maintain authenticity. Listen to Brant's poignant personal story about how his son Theo’s battle with cancer led him to define his own values, providing clarity and purpose during difficult times.

This episode is packed with valuable insights on how to build meaningful connections and transform moments into compelling stories. Join us as we unravel the layers of fandom, emotional connection, and brand loyalty in this Brand to Fan Show episode.

Join host Lauren Teague as she chats with Purna Virji, a best-selling author and principal content solutions consultant at LinkedIn. Dive into the key strategies for building brand affinity in B2B marketing through the power of storytelling and responsible content creation.

Lauren and Purna explore how B2B marketers can shift from rational, bottom-funnel tactics to creating engaging, emotional content that fosters loyalty. Purna shares her journey from business and finance to journalism, leading to her LinkedIn role. She spearheads the "Innovate with LinkedIn" global education program, driving impactful, customer-focused content.

Learn from examples like SparkToro and Microsoft on leveraging personality in corporate marketing. Discover practical insights on:

• Repurposing content for consistent results

• Utilizing LinkedIn’s publication methods

• Integrating AI to enhance, not replace, human-centric content

Whether a veteran or new marketer, tune in for actionable tips and inspiring anecdotes to elevate your B2B marketing and thought leadership strategies.

Matt Corey, the CMO of the Tampa Bay Lightning and Vinik Sports Group, joins Lauren on the Brand to Fan Show. With a career spanning roles at the PGA Tour and the Arthur Blank Sports and Entertainment Group, Matt brings a wealth of experience in storytelling, fan engagement, and brand building.

In this episode, we dive deep into the fascinating world of sports marketing—exploring fans' unique emotional connections with their teams and how brands can leverage these connections for long-term growth. We'll discuss the incredible success of the Tampa Bay Lightning’s community initiatives, the power of integrating athletes into content creation, and the evolving dynamics of fan engagement through social media and digital platforms.

We’ll also discuss the challenges and triumphs of transitioning marketing strategies from retail to sports, the importance of trust and listening to your audience, and the game-changing impact of storytelling through projects like “Drive to Survive” and “Welcome to Wrexham.”

So, whether you're a marketer, a sports enthusiast, or someone keen to understand the intricate dance of brand loyalty and fan passion, this episode is packed with insights you won’t want to miss.