“If you're solely dependent on Google organic search, then you're going to be missing out in the next couple of years.”

Barb Davis Top Five Tips for SEO

1. Refresh old blog content

2. Optimize/use free Google Business Listing

3. Expand your digital footprint

4. Optimize page titles and descriptions

5. Use Google Search Console to find opportunities

TIME STAMP SUMARRY

01:05 Rearrange your website, but avoid changing the URL

05:50 The perks of Google Business Listing

10:25 Content forward backlinking

16:30 Using Google Search Console

Where to find Barb?

Website https://compassdigitalstrategies.com

LinkedIn https://www.linkedin.com/in/barb-davids/

Barb Davis Bio

Barb Davids, founder of Compass Digital Strategies, has over 25 years of experience in digital marketing. She's helped ambitious business owners achieve 256% more organic traffic and 51% more sales. When not working, Barb enjoys running with her dog, Stone.

“We've got to set expectations with the employee. And when we say a word like expectations in that way, it feels like, Oh, we've got to be the school principal. We've got to tell you the rules, because if you don't follow the rules that I'm going to reprimand you. So, people don't really like when they say, Oh, you've got to set expectations. But really, all it is communicating how you want the person to operate. How do you want this deliverable? How do you want them to be?”

Cecilia Gorman Top Five Tips For Giving Feedback

1. Consistent, Productive One-on-Ones

2. Setting Expectations with Employees

3. Understanding the Receivers of Feedback

4. Putting the Topic in the Ring

5. Preparing for Feedback Conversations

TIME STAMP SUMMARY

01:13 Importance of one-on-one for building trust and rapport

04:22 Determining when to document expectations vs keeping them verbal

10:18 Enabling open discussion of issues and feedback

15:20 Preparation is key

Where to find Cecilia

Website https://ceciliagorman.com/

LinkedIn https://www.linkedin.com/in/ceciliagorman

Cecilia Gorman Bio

Cecilia Gorman is an advertising industry veteran, spending the bulk of her career at Y&R Advertising where she was VP, Creative Services. She led In-house Creative Operations at Oakley and was head of HR and Training as VP, Organizational Leadership at Innocean USA, the agency of record for Hyundai Motor America.

She owns Creative Talent Partners, a training consultancy focused on new and struggling managers and the teams they lead. She co-founded a female-focused training program, Empowership, and is the creator of Manager Boot Camp, a 4-module digital course for managers of all levels. It's been her mission to inspire, educate, and motivate managers toward their greatest potential.

Past clients include Sempra Energy, San Diego Gas & Electric, Texas Christian University, Easterseals, GGallaudet Univeristy, American Business Bank, and ASICS.

"When it comes to securing public funds to elevate your business to the next level, a lot of people really don't understand what being strategic means at all. And so, one of the pitfalls we see with people who are unsuccessful with grants is that they were never really a good fit for that grant to start with, or they weren't ready. They didn't have their evidence in place. They started writing the grant a couple of days before it was due. So, we say you really want to be strategic.”

Kim Yabsley Top Five Tips For Using Grants As A Growth Strategy For Your Business

1. Develop a strategic approach to grants

2. Be Grant – Ready

3. Stay Informed and proactive

4. Craft a compelling grant application

5. Be flexible and Persistent

TIME STAMP SUMMARY

01:19 You have to be ready for the application

06:10 Knowing the difference between the types of available grants

11:03 The importance of a unique pitch

13:50 Adapting is extremely important

Where to find Kim?

Website https://www.growology.com.au/

LinkedIn https://www.linkedin.com/in/kim-yabsley-29a64311/

Kim Yabsley Bio

Kim Yabsley is a renowned Funding Acquisition Specialist with a rich history in writing strategy and submissions for the government environment. With experience in both public and private sectors, she has worked as a communication specialist. An international author and speaker, Kim's expertise extends to supporting small to medium businesses in various areas, including recovery from natural disasters, commercialising innovation, providing strategic advisory services, securing public funding, and scaling businesses.

As the go-to girl for understanding how to find, submit and win grants, Kim's unique approach helps businesses shape their strategy to secure grant funding, enabling growth.