• In Conversation - Barb Davis Top Five Tips For SEO
    2024/10/20

    “If you're solely dependent on Google organic search, then you're going to be missing out in the next couple of years.”

    Barb Davis Top Five Tips for SEO

    1. Refresh old blog content

    2. Optimize/use free Google Business Listing

    3. Expand your digital footprint

    4. Optimize page titles and descriptions

    5. Use Google Search Console to find opportunities

    TIME STAMP SUMARRY

    01:05 Rearrange your website, but avoid changing the URL

    05:50 The perks of Google Business Listing

    10:25 Content forward backlinking

    16:30 Using Google Search Console

    Where to find Barb?

    Website https://compassdigitalstrategies.com

    LinkedIn https://www.linkedin.com/in/barb-davids/

    Barb Davis Bio

    Barb Davids, founder of Compass Digital Strategies, has over 25 years of experience in digital marketing. She's helped ambitious business owners achieve 256% more organic traffic and 51% more sales. When not working, Barb enjoys running with her dog, Stone.

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    21 分
  • In Conversation - Cecilia Gorman Top Five Tips For Giving Feedback
    2024/10/13

    “We've got to set expectations with the employee. And when we say a word like expectations in that way, it feels like, Oh, we've got to be the school principal. We've got to tell you the rules, because if you don't follow the rules that I'm going to reprimand you. So, people don't really like when they say, Oh, you've got to set expectations. But really, all it is communicating how you want the person to operate. How do you want this deliverable? How do you want them to be?”

    Cecilia Gorman Top Five Tips For Giving Feedback

    1. Consistent, Productive One-on-Ones

    2. Setting Expectations with Employees

    3. Understanding the Receivers of Feedback

    4. Putting the Topic in the Ring

    5. Preparing for Feedback Conversations

    TIME STAMP SUMMARY

    01:13 Importance of one-on-one for building trust and rapport

    04:22 Determining when to document expectations vs keeping them verbal

    10:18 Enabling open discussion of issues and feedback

    15:20 Preparation is key

    Where to find Cecilia

    Website https://ceciliagorman.com/

    LinkedIn https://www.linkedin.com/in/ceciliagorman

    Cecilia Gorman Bio

    Cecilia Gorman is an advertising industry veteran, spending the bulk of her career at Y&R Advertising where she was VP, Creative Services. She led In-house Creative Operations at Oakley and was head of HR and Training as VP, Organizational Leadership at Innocean USA, the agency of record for Hyundai Motor America.

    She owns Creative Talent Partners, a training consultancy focused on new and struggling managers and the teams they lead. She co-founded a female-focused training program, Empowership, and is the creator of Manager Boot Camp, a 4-module digital course for managers of all levels. It's been her mission to inspire, educate, and motivate managers toward their greatest potential.

    Past clients include Sempra Energy, San Diego Gas & Electric, Texas Christian University, Easterseals, GGallaudet Univeristy, American Business Bank, and ASICS.

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    18 分
  • In Conversation - Kim Yabsley Top Five Tips For Using Grants As A Growth Strategy For Your Business
    2024/09/15

    "When it comes to securing public funds to elevate your business to the next level, a lot of people really don't understand what being strategic means at all. And so, one of the pitfalls we see with people who are unsuccessful with grants is that they were never really a good fit for that grant to start with, or they weren't ready. They didn't have their evidence in place. They started writing the grant a couple of days before it was due. So, we say you really want to be strategic.”

    Kim Yabsley Top Five Tips For Using Grants As A Growth Strategy For Your Business

    1. Develop a strategic approach to grants

    2. Be Grant – Ready

    3. Stay Informed and proactive

    4. Craft a compelling grant application

    5. Be flexible and Persistent

    TIME STAMP SUMMARY

    01:19 You have to be ready for the application

    06:10 Knowing the difference between the types of available grants

    11:03 The importance of a unique pitch

    13:50 Adapting is extremely important

    Where to find Kim?

    Website https://www.growology.com.au/

    LinkedIn https://www.linkedin.com/in/kim-yabsley-29a64311/

    Kim Yabsley Bio

    Kim Yabsley is a renowned Funding Acquisition Specialist with a rich history in writing strategy and submissions for the government environment. With experience in both public and private sectors, she has worked as a communication specialist. An international author and speaker, Kim's expertise extends to supporting small to medium businesses in various areas, including recovery from natural disasters, commercialising innovation, providing strategic advisory services, securing public funding, and scaling businesses.

    As the go-to girl for understanding how to find, submit and win grants, Kim's unique approach helps businesses shape their strategy to secure grant funding, enabling growth.

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    16 分
  • In Conversation - Julie Cropp Gareleck Top Five Tips For Building A Sustainable Business
    2024/09/08

    “You can put together the best spreadsheet that details the best financial projections, but if you don't have any idea how to get those numbers on that spreadsheet, then you're already behind.”

    The Top 5 Tips for Building a Sustainable Business

    1. Invest in Yourself

    2. Develop a Plan

    3. Execute the Plan

    4. Pay Attention to the Dollars and Cents

    5. Never Stop Learning.

    TIME STAMP SUMMARY

    01:44 The importance of investing in oneself to build a sustainable business.

    06:05 Being adaptable and modifying the plan feedback and market demands.

    11:20 Keep track of where the money is going

    14:34 Staying updated with new knowledge and technologies

    Where to find Julie

    Website http://www.juliecroppgareleck.com

    LinkedIn https://www.linkedin.com/in/juliecroppgareleck/

    Julie Cropp Gareleck Bio

    Julie Cropp Gareleck, CEO, Author, and Entrepreneur, is a well-respected leader in business communities that extends from the US, to Canada, and the United Kingdom. In her 25 years of experience, Julie has consulted with more than 1000 companies, including startups, midsize, and Fortune 1000 companies, to build sustainable, revenue generating strategies. In 2009, she founded Junction Creative, an award-winning strategic marketing agency, combining the intellectual capital of a business consulting firm with the creative execution of an advertising agency. As the author of Dare to Become, From the Corner Booth to the Corner Office, Julie shares the right blend of personal anecdotes and professional advice makes it a valuable read for those looking to gain insights into the entrepreneurial journey and the importance of resilience in achieving success.

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    17 分
  • In Conversation - Mickie Kennedy Top Five Tips For Press Release Success
    2024/09/01

    "If you go to AI and ask AI to help you write a subject matter for PR, you're going to get the same 97% of releases that don't work because AI's been trained on the whole body of press releases out there.”

    Mickie Kennedy Top Five Tips For Press Release Success

    1. What is a press release and how do they work?

    2. What are tips for writing a winning press release

    3. Why do so many press releases fail?

    4. How do you measure press releases performance?

    5. Describe how an offline company used media pickup to convert more sales while raising prices

    TIME STAMP SUMMARY

    01:09 Knowing what to focus on

    07:41 Creating a Compelling Story

    13:53 Avoiding Generic Content

    20:49 Refining Your PR Approach

    Where to find Mickie?

    Website http://www.ereleases.com

    LinkedIn https://www.linkedin.com/in/publicity

    Mickie Kennedy Bio

    Mickie Kennedy created eReleases over 25 years ago to provide small businesses with access to the media and a national newswire—all with a personal touch. eReleases helps small businesses, startups, and authors gain website traffic and attract better quality customers through media coverage. The company excels in writing and distributing press releases to journalists, trade publications, and key industry influencers, thereby increasing visibility and credibility, and driving more revenue from dream clients. Mickie lives in Baltimore County with his family and two feuding cats, enjoys British science fiction, and admits to an unhealthy addiction to diet soda. He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University and continues to write poetry most Monday nights with a virtual group of fellow misfits from around Brunswick, Maryland. As a dynamic entrepreneur and poet, Mickie has seamlessly blended his creative and business skills to build eReleases into a leading press release distribution platform. With over 25 years of experience in public relations and marketing, Mickie has significantly impacted small businesses, authors, and startups by securing remarkable media coverage. His journey exemplifies the power of resilience, innovation, and mindfulness in business, demonstrating how one can successfully merge creativity with entrepreneurial acumen to achieve sustained success.

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    24 分
  • In Conversation - Christopher Duncan Top Five Tips For Recoding Your Subconscious
    2024/07/21

    “The best form of therapy is to create a life you love”


    Christopher Duncan Top Five Tips For Recoding Your Subconscious

    1. The reason why personal development or therapy doesn't work for most (and what to do instead).

    2. The billionaire secret that helped me build 2 8figure businesses.

    3. The 5-step superconscious creator code.

    4. How to shift from employee to entrepreneur thinking.

    5. How to Harness Flywheel Loops and the Matthew Effect.

    TIME STAMP SUMMARY

    01:59 The potential drawbacks of self-improvement and the importance of self-acceptance

    06:54 Reframing success as a matter of structure rather than personality

    09:01 A five-step approach to aligning your subconscious with your goals

    11:45 The mindset shift required to transition from employee to entrepreneur

    15:16 Leveraging reinforcing patterns and the compounding effect of small victories

    Where to find Christopher?

    Website https://tr.ee/Fq6MuepEAu

    LinkedIn https://www.linkedin.com/in/christophermduncan/

    Linktree https://linktr.ee/chrismduncan

    Free resources can be found here


    Christopher Duncan Bio

    Chris Duncan has been changing the world using the Superconscious Recode since 2019.

    He has built multiple 8 figure companies and is the New York Times best-selling author of the book “You’re Not Broken.” He is the founder of Conscious Education Company, the Magnetic Mind Method and The Digital Marketing School which he sold in early 2023.

    In 2019 Chris was featured in the movie “We Rise Up” alongside Tony Robbins, the 14th Dalai Lama, and Richard Branson. In that same year, he launched the “Rapid Recode” which went on to generate millions in profit and win his first Click Funnels 2 Comma Club Award. Since that first award, he now has a collection of Click Funnel awards consisting of 3 “Two Comma Club” awards and a Two Comma Club “X” Award (a funnel generating 8 figures).

    Chris is well respected and renowned as a public speaker and coach, having instructed hundreds of thousands of people on the Magnetic Mind Method and using the Superconscious to turn their dreams into reality.

    His genius is consolidating the wisdom of neuroscience, alchemy, and creation technology into a simple easy-to-use process that has impacted millions through Magnetic Mind.

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    21 分
  • In Conversation - Ronsley Vaz Top Five Tips For Ethically Intergrating AI To Grow Your Business
    2024/07/14

    “Augment human intelligence with artificial intelligence by using it to deal with your weaknesses rather than your strengths.”

    Ronsley Vaz Top Five Tips For Ethically Integrating AI To Grow Your Business

    1. Augment human intelligence with AI by using it to deal with your weaknesses rather than your strengths.

    2. Understand AI as a silicon-based intelligence that requires data and power and leverage it to augment your capabilities.

    3. Learn to communicate effectively with AI by providing context, inputs, and processes to get better outputs.

    4. Don't buy into "super prompts" or generic prompt packs; instead, focus on iterative improvement of your own prompts.

    5. Lean on indigenous wisdom and algorithms that have existed in nature for ages to inform AI development and usage.

    TIME STAMP SUMMARY

    02:31 The actual benefit of AI, focus on your weaknesses

    06:38 Using AI doesn’t make you better, it makes you more efficient

    11:10 The AI Process

    20:21 AI is the future

    Where to find Ronsley?

    Website https://ronsleyvaz.com/

    LinkedIn https://au.linkedin.com/in/ronsley

    Ronsley Vaz Bio

    Ronsley is a computer scientist, software engineer, author, TED speaker, serial entrepreneur, and podcaster. He is also the executive producer and host of multiple top-rated podcasts, including current titles Amplify Ai (formerly My AI Love Affair), We Are Podcast, and older titles Should I Start A Podcast, The Psychology of Entrepreneurship, and Bond Appetit.

    He has been downloaded and listened to more than 5.1 million times across 133 countries. His TEDx Talk, “The Perfect Recipe for a Deep Conversation”, was made a TED talk and can be found on the official TED.com website.

    Ronsley is 11 years into making podcasts and runs an award-winning podcast agency We Are Podcast, which has helped entertainers, government leaders, athletes and businesses raise their voice through podcasting, while positioning their message to stand out in a crowded market place.

    Rounding out his entrepreneurial experience, Ronsley has two Masters’ degrees (one in Business Administration and the other in Software Engineering) with an Engineering Bachelors' in Computer Science, has rock-climbed in four continents, and has interviewed more than 1,500 people for his podcasts. As a qualified chef, he loves nothing more than sharing a meal with deep thinkers discussing how to make the world a better place.

    Ronsley believes that there has never been a better time to use your voice, speak your truth, and make sure the right people hear you — especially if you have a business that you believe in.

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    23 分
  • In Conversation - Zach Oehlman Top Five Tips For Mastering Finance and Building Wealth
    2024/07/07

    “If you don't understand it, don't do it. Because there is no such thing as get rich quick. I've tried, been down all those roads... Just be wise, and know the area that you're stepping into before you start.”

    Zach Oehlman Top Five Tips For Mastering Finance and Building Wealth

    1. Understanding Financial Statements

    2. Effective Budgeting and Cash Flow Management

    3. Strategic Tax Planning

    4. Smart Debt Management

    5. Building and Diversifying Investment Portfolios

    TIME STAMP SUMMARY

    02:25 A lot of business owners do not understand financial statements

    06:25 The importance of proper budgeting

    13:00 The effects of leverage

    18:15 The importance of interpreting financial statements

    Where to find Zach?

    Website https://learnandgrowrich.net/

    LinkedIn https://www.linkedin.com/in/zachoehlman

    Bio Zach Oehlman

    Born amidst the sprawling fields of Indiana, Zach Oehlman grew up with the earth beneath his feet and a sky-sized canvas of ambitions. From these humble beginnings on a farm, Zach harbored dreams of traversing the globe, uplifting lives, and achieving prosperity through the power of business.

    With a keen eye for value and a talent for seeing potential where others saw none, Zach excelled as a valuation consultant, where his expertise spanned from assessing public companies to the intricate valuation of illiquid, non-marketable assets. His unique skill set became the cornerstone of a thriving real estate investing community and a business ecosystem dedicated to the lifecycle of entrepreneurship: starting, scaling, and selling ventures, then reinvesting the gains into real estate to create lasting wealth.

    Over the past four years, Zach’s quest for knowledge and impact has taken him to over 24 countries, not just as a traveller but as a global citizen fostering organizations that empower individuals in various facets of life. He stands by the conviction that business acumen is a catalyst for joy and prosperity worldwide. By teaching the art of commerce and financial literacy, Zach believes we can ignite a global transformation, equipping people with the means to sustain themselves.

    An aficionado of human behaviour, personal development, and theoretical concepts, Zach delights in weaving these elements into the fabric of business success. His insights are not merely academic; they are life lessons gleaned from a journey that began on an Indiana farm and has since embraced the world.

    Zach spends his time riding his motorcycles around the world while he and his wife run their businesses online. He has plans of creating private resorts around the world that incorporate permaculture, business, and natural healing remedies to help people overcome health challenges and live an empowered life.

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    20 分