Imagine this: you're standing inside a trendy L.A. grocery store—maybe it's Erewhon. You've got a cooler full of canned soda that claims to be good for your gut. You're not a celebrity and you're not even the founder of the company. You're just a guy with a vision, a few samples, and the audacity to talk your way into a product launch.

That was Steven Vigilante back in 2018. Today, Olipop—the better-for-you soda brand that he helped bring to life—is in more than 30,000 stores across the country. They've partnered with Barbie, NASCAR, the Brooklyn Nets, New York Liberty, and somehow even made it into a Luke Combs music video.

But it didn't start there. Steven cut his teeth in venture capital, betting early on health forward brands. When he saw the potential in a fiber-packed functional soda, he jumped in—first as an advisor, and then as the architect behind some of the boldest growth and partnership strategies in beverage today.

So how do you build a soda brand that dares to take on the likes of Coke and Pepsi? One that trades sugar for science and still wins hearts and taste buds across America? In addition to all of that, they're also major partners for CITIUS MAG.

This is the latest episode of The Build with Steven Vigilante, Director of Media and Partnerships at Olipop, on staying scrappy, scaling smart, and crafting a new kind of soda, one can at a time.

Host: Chris Chavez | ⁠⁠⁠⁠⁠@chris_j_chavez on Instagram⁠⁠⁠⁠

Guest: Steven Vigilante | @stevenvigilante on X

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PILLAR PERFORMANCE: We all know that sleep is where the magic happens. That's when your body is rebuilding – but getting into those deeper stages of sleep is what makes the difference between just going to bed and actually recovering. Just mix in a scoop of water about 30 to 60 minutes before bedtime. It's simple, it's clean, it's vegan, and NSF certified. If you're someone who takes their training and recovery seriously, this is something worth trying. Head to ⁠⁠pillarperformance.shop⁠⁠, or if you're in North America, go to ⁠⁠thefeed.com⁠⁠ and use code CITIUS for 15% off your first purchase.

GRAND SLAM TRACK: This isn't your average track meet. This is Grand Slam Track, where legends are made, records fall, and the stakes are high. After a sellout crowd in Miami and $100,000 awarded to each Slam champion, the league now heads to one of the most iconic stages in American track: Franklin Field in Philadelphia, May 30th-June 1st. Grab your tickets now at ⁠⁠GrandSlamTrack.com⁠⁠ and witness it all packed into one unforgettable weekend.

VELOUS: Recover smarter with VELOUS’ new active adjustable slide! Tired feet? VELOUS has you covered. VELOUS just launched the NEW Active Adjustable Slide, designed to take your recovery to the next level. With a perfectly contoured midsole, these slides maximize cushioning and support to help ease tired feet and legs. Run. Recover. Repeat with VELOUS. ⁠⁠Check out the entire collection and enjoy 20% off your purchase by entering code CITIUSMAG20 at checkout!

A lot to unpack for This Week In Track and Field with Chris Chavez and Preet Majithia:

In Doha, Neeraj Chopra joined the 90-metre club with a national record of 90.23m, only to be outdone by Germany’s Julian Weber, who launched a world-leading 91.06m to win the javelin. Tshepiso Masalela stormed to a world lead in the men’s 800m (1:43.11), and Jamaica’s Tia Clayton ran 10.92 to win the women’s 100m.

Faith Cherotich outkicked world champ Winfred Yavi to claim the steeplechase in a world-leading 9:05.08. Letsile Tebogo took the men’s 200m in 20.10.

At the Atlanta City Games, Nigeria’s Favour Ofili set a new world best in the 150m (15.85), while Akani Simbine continued his unbeaten streak in the men’s 100m with a windy 9.83.

At the Tokyo Grand Prix, we had a few sub-par performances by Sha’Carri Richardson and Christian Coleman but it’s still too early to hit the panic button on them.

At the Great Manchester Run, Olympic 10,000m champ Selemon Barega won the men’s 10K in 27:49. Medina Eisa crushed the final 5K to win the women’s race in 30:42, but we saw an impressive run by Emily Sisson surging late to claim second.

Plus – Farewell to @TrackSpice on Twitter. You won’t be missed!

Hosts: Chris Chavez | ⁠⁠⁠@chris_j_chavez on Instagram⁠⁠ + Preet Majithia |⁠ ⁠@preetmajithia on Instagram

SUPPORT OUR SPONSORS

OLIPOP: Olipop is a prebiotic soda that tastes like a throwback to your favorite childhood drinks, but it's loaded with benefits that your body will thank you for. Each can has 2-5g of sugar, 6-9g of fiber, and a science-backed formula designed to help you support your digestive health. They've got plenty of flavor options like Classic Root Beer, Crisp Apple, Grape, Cream Soda and wild hits like Peaches and Cream. You can grab Olipop at Target, Whole Foods, and Walmart or you can go to ⁠DrinkOlipop.com and use promo code CITIUS25 at checkout for 25% off all of your orders⁠.

PILLAR PERFORMANCE: We all know that sleep is where the magic happens. That's when your body is rebuilding – but getting into those deeper stages of sleep is what makes the difference between just going to bed and actually recovering. Just mix in a scoop of water about 30 to 60 minutes before bedtime. It's simple, it's clean, it's vegan, and NSF certified. If you're someone who takes their training and recovery seriously, this is something worth trying. Head to ⁠pillarperformance.shop⁠, or if you're in North America, go to ⁠thefeed.com⁠ and use code CITIUS for 15% off your first purchase.

GRAND SLAM TRACK: This isn't your average track meet. This is Grand Slam Track, where legends are made, records fall, and the stakes are high. After a sellout crowd in Miami and $100,000 awarded to each Slam champion, the league now heads to one of the most iconic stages in American track: Franklin Field in Philadelphia, May 30th-June 1st. Grab your tickets now at ⁠GrandSlamTrack.com⁠ and witness it all packed into one unforgettable weekend.

VELOUS: Recover smarter with VELOUS’ new active adjustable slide! Tired feet? VELOUS has you covered. VELOUS just launched the NEW Active Adjustable Slide, designed to take your recovery to the next level. With a perfectly contoured midsole, these slides maximize cushioning and support to help ease tired feet and legs. Run. Recover. Repeat with VELOUS. ⁠Check out the entire collection and enjoy 20% off your purchase by entering code CITIUSMAG20 at checkout!