What do you get when you cross SaaS Platforms and Cashflow Management software? In our latest episode, we promise you'll gain valuable insights into both as we sit down with Blaine Bertsch, co-founder of Dryrun. Blaine shares his remarkable journey from a designer facing the financial challenges of the 2008 crisis to an entrepreneur revolutionizing cash flow management. Discover how Dryrun's intuitive approach helps businesses, from small enterprises to financial professionals, maintain sustainability during downturns like COVID-19, using scenario modelling and effective visualization.

Join us as we shift our focus to the importance of understanding customer pain points when selecting SaaS platforms. Find out how Dryrun, initially aimed at small businesses, found unexpected success with larger enterprises by maintaining open conversations and transparency with clients. We explore the complex challenges executives face, where technology is just part of a broader strategy involving process and people management. This segment emphasizes the necessity of genuine dialogue to identify true needs and craft solutions that fit.

Continuing in that vein, we explore the evolving role of AI and SaaS tools in enhancing, not replacing, human decision-making. Learn how businesses can optimize their SaaS investments through regular audits while selecting the right tools for specific needs. Hear personal anecdotes about software costs spiralling out of control and the transformative power of AI in business efficiency. This episode underscores the value of adaptable tools like Dryrun in financial management and business planning.

Find Blaine at:
https://www.linkedin.com/in/blainebertsch/
https://www.dryrun.com/


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Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com