Ever wondered how to bridge the gap between the fast-paced world of technology and the entrepreneurial spirit? Paisley, the visionary behind Tech Translator, joins us to unravel this puzzle. Her mission is to empower entrepreneurs by demystifying complex tech jargon, making it accessible to everyone. With over a decade of experience navigating the startup ecosystem, Paisley sheds light on the traps businesses can fall into during software development and emphasizes the power of clear communication and technical literacy.

The tech landscape is shifting, especially when it comes to creating a Minimum Viable Product (MVP). Gone are the days when a simple MVP would suffice; now, robust integrations and connectivity are non-negotiable. We explore the hurdles entrepreneurs face in fitting into innovation funding programs while optimizing existing tools rather than inventing new ones. With fascinating examples like Team Care Pal struggling to integrate with electronic medical records, this episode dives into the substantial investments required for modern MVPs and the role of AI in expediting these processes.

Navigating the intricate world of software development isn't just about choosing the right tools, like low-code platforms such as Bubble.io. It's about planning, understanding, and effectively communicating project needs. Paisley shares insights on managing developer relationships, avoiding technical debt, and the importance of choosing the right programming languages for future-proofing projects. By fostering technical curiosity, listeners can enhance their collaborations and drive successful tech initiatives. Reach out to Paisley through Tech Translator's LinkedIn or directly to continue this enlightening journey!

Find Paisley at:
https://www.linkedin.com/in/paisley-churchill/
https://www.techtranslator.ca/about

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Unlock the secrets of transitioning from a commodity-based sales approach to a consultative, solution-driven strategy with our special guest, Robbie, co-founder of LaunchCode. Robbie shares his journey from the print industry to software development, highlighting how trust, curiosity, and the right questions can transform your sales game. Discover how his experience selling outcomes rather than products laid the groundwork for his success and learn why saying 'no' today could lead to bigger rewards tomorrow.

Join us as we explore LaunchCode's evolution from tackling bespoke problems to assembling development teams as a service. We dive into how this innovative company caters to both startups and large enterprises, adapting to the cultural shifts driven by younger leaders who aren't afraid to push the envelope. Robbie offers invaluable advice for change-makers on navigating a sea of technology options while emphasizing the importance of identifying core problems and desired outcomes before starting new initiatives.

Communication is key when implementing new ideas, and Robbie shares the benefits of working within trusted relationships and small, actionable steps. We discuss the art of iterating based on real feedback and the pitfalls of assumption-based planning. Learn how communication is a secret weapon in the world of app development, ensuring alignment and success in project collaboration. Whether you're in the early stages of project planning or deep into development, these insights will guide you toward achieving clarity and alignment and unlock new levels of velocity on your digital projects.

Find Robbie at:
https://www.linkedin.com/in/robbiebutchart/
https://lc.dev/


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Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

What do you get when you cross SaaS Platforms and Cashflow Management software? In our latest episode, we promise you'll gain valuable insights into both as we sit down with Blaine Bertsch, co-founder of Dryrun. Blaine shares his remarkable journey from a designer facing the financial challenges of the 2008 crisis to an entrepreneur revolutionizing cash flow management. Discover how Dryrun's intuitive approach helps businesses, from small enterprises to financial professionals, maintain sustainability during downturns like COVID-19, using scenario modelling and effective visualization.

Join us as we shift our focus to the importance of understanding customer pain points when selecting SaaS platforms. Find out how Dryrun, initially aimed at small businesses, found unexpected success with larger enterprises by maintaining open conversations and transparency with clients. We explore the complex challenges executives face, where technology is just part of a broader strategy involving process and people management. This segment emphasizes the necessity of genuine dialogue to identify true needs and craft solutions that fit.

Continuing in that vein, we explore the evolving role of AI and SaaS tools in enhancing, not replacing, human decision-making. Learn how businesses can optimize their SaaS investments through regular audits while selecting the right tools for specific needs. Hear personal anecdotes about software costs spiralling out of control and the transformative power of AI in business efficiency. This episode underscores the value of adaptable tools like Dryrun in financial management and business planning.

Find Blaine at:
https://www.linkedin.com/in/blainebertsch/
https://www.dryrun.com/


_____________________________________________________________________________________________


Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com