Prepare to sharpen your skills with a tool belt of knowledge, as we embark on an insightful journey with Dominic Rubino, a seasoned franchisee, franchisor, and construction expert. Dominic takes us through his incredible journey from building a franchise with the legendary Brian Tracy to starting a Christmas light business, revealing how he mastered the art of franchising and construction along the way. We also peel back the layers of Pure Green's ambition of achieving a target price per square foot of $100, sharing some practical tips on how to collaborate effectively with General Contractors to inch closer to that goal.

As we move deeper into our conversation, we address the heated debate between choosing local or national General Contractors (GCs) for franchise growth. Highlighting the importance of data collection and consistent project managers, we delve into the many factors that can influence this crucial decision. Dominic also highlights the significant role a turnkey approach can play in franchising and how to nurture relationships with millworkers. And as the dust settles, Dominic, the proud owner of 10x Built and host of two popular podcasts, shares his tried-and-true strategies to boost profitability in the construction industry. So strap in and get ready to construct your path to success with Dominic's wealth of knowledge and experience.