Prepare to sharpen your skills with a tool belt of knowledge, as we embark on an insightful journey with Dominic Rubino, a seasoned franchisee, franchisor, and construction expert. Dominic takes us through his incredible journey from building a franchise with the legendary Brian Tracy to starting a Christmas light business, revealing how he mastered the art of franchising and construction along the way. We also peel back the layers of Pure Green's ambition of achieving a target price per square foot of $100, sharing some practical tips on how to collaborate effectively with General Contractors to inch closer to that goal.

As we move deeper into our conversation, we address the heated debate between choosing local or national General Contractors (GCs) for franchise growth. Highlighting the importance of data collection and consistent project managers, we delve into the many factors that can influence this crucial decision. Dominic also highlights the significant role a turnkey approach can play in franchising and how to nurture relationships with millworkers. And as the dust settles, Dominic, the proud owner of 10x Built and host of two popular podcasts, shares his tried-and-true strategies to boost profitability in the construction industry. So strap in and get ready to construct your path to success with Dominic's wealth of knowledge and experience.

Imagine getting a crash course on franchising from someone who’s been in the trenches? That's exactly what you'll get as founder and CEO of Pure Green Franchise, Ross Franklin, sits down with Tanner Holmes, the top gun at Impact Brands. Filled with golden nuggets of wisdom from his vast experience, Tanner generously shares his insights on the ins and outs of franchising. His eye-opening strategies could reshape your approach, whether you’re a new franchisee or a seasoned player. We explore selecting the ideal franchise location, adhering to franchisor's protocols, and the untapped power of associating with brands larger than yours.

As we continue our deep-dive, Tanner drops the hammer on marketing and customer experience. We discuss how to maximize both, from the critical importance of investing in your team to creating authentic relationships with customers. He shares innovative strategies like starting digital campaigns early and leveraging local influencers for effective marketing. We wrap up the conversation talking about how to tap into resources within the franchising industry. There's no doubt this episode with Tanner is packed with practical, real-world advice that could change your franchising game for the better.

Thinking about doing a Juice Cleanse? Juice cleanses are trending in the world of health and wellness and there are many misconceptions.

In this episode of the Pure Green Podcast, Founder of Pure Green sits down with wellness expert Natalia Rose to talk all about juice cleanses with cold pressed juice.