Christian Hörnebrant, Customer Experience Manager at Telia, shares his innovative approaches for modernizing contact centers. He details his “contact center nudging strategy,” which leverages incremental changes to improve customer experience and service conversions. He also emphasizes integrating technology with empathy for personal, consistent interactions and highlights the role of active listening and leadership in empowering teams to transform contact centers into value centers.

“Implementing the nudging strategy is a big undertaking, but if you get it right, you’ll see a massive improvement in customer satisfaction and conversions because you’re giving people what they want, when they want it.” - Christian Hörnebrant

Christian Hörnebrant highlights the powerful effect of small, targeted actions to enhance customer service. He emphasizes the importance of empathy and active listening, advocating for a shift away from outdated metrics. By guiding customers through personalized experiences, contact centers can boost satisfaction and loyalty. The key to this transformation lies in training agents in active listening, prioritizing customer needs, and positioning contact centers as vital contributors to business value.

Chris Rojas, Head of U.S. Customer Service at Raisin, shares insights on transforming customer support teams from cost centers into value creators. He discusses building customer-centric operations, aligning stakeholders on service goals, and leveraging qualitative and data-driven approaches. He also highlights AI’s role in empowering agents, not replacing them, and stresses robust agent support to foster trust and reduce turnover.

"A great customer service that supports the success of any business is worthy of the right level of time and investment and can bring significant value to any organization." - Chris Rojas

Chris Rojas shares valuable insights on redefining service operations through strategic alignment. He highlights the importance of treating customer experience as a competitive differentiator, which can unlock significant value for organizations. Additionally, he emphasizes optimizing human-technology collaboration to empower service teams, ultimately driving success and enhancing overall performance in customer service.

Vivian Malandrin, Senior Manager of Customer Experience at Amazon Brazil, explains how customer obsession fuels Amazon's continued success. She emphasizes the company’s strong culture and leadership principles that prioritize customer needs. She also describes how real-time feedback and anecdotes drive innovation and improvements.

“Customer obsession means that leaders, like every Amazonian, start with the customer and work backward from there. We always begin with the customer’s questions, pain points, and feelings.” - Vivian Malandrin

Vivian Malandrin’s insights emphasize that customer obsession is a transformative approach that demands dedication, empathy, and strategy. Her transition from journalism to leading customer experience at Amazon highlights the importance of listening and storytelling in business. By integrating these practices, businesses can transform customer experience into a core identity, driving loyalty and growth.