Unlock the secrets of transitioning from a commodity-based sales approach to a consultative, solution-driven strategy with our special guest, Robbie, co-founder of LaunchCode. Robbie shares his journey from the print industry to software development, highlighting how trust, curiosity, and the right questions can transform your sales game. Discover how his experience selling outcomes rather than products laid the groundwork for his success and learn why saying 'no' today could lead to bigger rewards tomorrow.

Join us as we explore LaunchCode's evolution from tackling bespoke problems to assembling development teams as a service. We dive into how this innovative company caters to both startups and large enterprises, adapting to the cultural shifts driven by younger leaders who aren't afraid to push the envelope. Robbie offers invaluable advice for change-makers on navigating a sea of technology options while emphasizing the importance of identifying core problems and desired outcomes before starting new initiatives.

Communication is key when implementing new ideas, and Robbie shares the benefits of working within trusted relationships and small, actionable steps. We discuss the art of iterating based on real feedback and the pitfalls of assumption-based planning. Learn how communication is a secret weapon in the world of app development, ensuring alignment and success in project collaboration. Whether you're in the early stages of project planning or deep into development, these insights will guide you toward achieving clarity and alignment and unlock new levels of velocity on your digital projects.

Find Robbie at:
https://www.linkedin.com/in/robbiebutchart/
https://lc.dev/


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Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com