In the second episode of this two-part Solo Series, we’re hearing from Hungry for Good Advice. Our letter today deals with  a community creator who's looking for some tips to set up their community platform right the first time.

Over the last five years, Bri has partnered with dozens of clients and community members to select the right community platform for them and to avoid some of the most common pitfalls related to the setup process. She is exploring all possible angles and sharing what you can do to avoid each pitfall.

In this episode:

(03:12) The communitea: Hungry for Good Advice’s letter

(04:39) #1 Beware the freemium model

(12:05) Don't turn your community into both the product and the funnel

(13:35)  The free trial fiasco

(15:59) Debunking the belief that it's morally wrong to charge for community

(17:53) #2 Keep it simple, sweetheart

(19:33) Leverage your channels and spaces with engaging words and the right size

(22:23) Avoid the great mistake of introducing friction

(24:22) #3 Develop a plan for leadership early on

Resources Mentioned:

📩 Community building from scratch? Check out my email drip series with 4 Foundational Strategies for Beginning Building.

🔥 Catch up with Part 1 of this Solo Series

🎧 Continue the discussion about a free community that leads to a paid one with Dear Bri Episode 8 with Alli Ball.

🎙️Fiasco of the two-week trial in Dear Bri Episode 17 with Diana Davis.

📺 Watch Bri's FREE masterclass to learn the 4 Types of Communities

❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

💛 Join Ember. The place for go-getter community creators.

Bri Leever

🖥️ Website

📹 Youtube

📱LinkedIn

Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.

*Dear Bri is produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In the first episode of this two-part Solo Series, we’re hearing from Studio Dreamer. Our letter today deals with a community creator who is ready to build a proper home for their paid community but is unsure which all-in-one platform best suits their community goals.

This is one of the most common questions Bri gets from clients. In fact, over the last five years, she has partnered with dozens of clients and community members to select the right community platform for them and to avoid some of the most common pitfalls related to the process.

So, tune in for the information that will help you make the right choice for you. Bri is providing a broad overview of the five most common community platforms, including her two favorites, which are the ones where she's seen the most successful communities take off.

In this episode:

(00:31) The communitea: Studio Dreamer’s letter

(02:54) What to expect from today's special solo episode

(05:08) The definition of an all-in-one community platform

(06:54) Deep dive into Mighty Networks

(08:49) Deep dive into Skool

(12:06) Deep dive into Honeycommb

(16:43) Deep dive into Circle

(23:56) Deep dive into Heartbeat, where Bri built her Ember community

(27:43) Three main differences between Circle and Heartbeat

Tune into next week's Dear Bri Episode 25 for  the top three mistakes that people make when setting up their community platform.

Resources:

🔥 Build your community right. Book a discovery call with Bri

📺 Watch Bri's  more detailed Community Platform Comparisons on YouTube.

🎧 Catch up with Dear Bri Episode 4 with Noele Flowers, where we talk about  building on Slack versus in an all-in-one community platform.

🎙️ Listen to Dear Bri Episode 12 with Murtaza Bambot, the CEO at Heartbeat.

❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

💛 Join Ember. The place for go-getter community creators building community-powered businesses.

Bri Leever

🖥️ Website

📩 Newsletter

📹 Youtube

Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.

*Dear Bri is produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we’re hearing from Stuck in Community Time Out. Our letter deals with a community builder who presented some negative feedback, along with ideas for improvement in someone else's community, but was shut down by the founder.

To better help Stuck in Community Time Out, I invited Lindsay Rothfeld as my guest expert. From scaling ambassador programs and live events to launching community platforms and lifecycle campaigns, Lindsay has spent the last 10 years building spaces where users feel connected, empowered, and excited to contribute.

So, tune in for valuable tools and tips for approaching challenging feedback in your community with empathy, transparency, curiosity, and kindness.

In this episode:

(03:48) The communitea: Stuck in Community Time Out’s letter

(05:54) One of Lindsay's own experiences handling negative feedback in her community

(10:22) Leading versus moderating and the real enemy of positivity

(12:30) Valuable practices and tools to help you respond and not react to feedback

(20:34) Reframe what challenging feedback means to you

(23:11) To remove or not remove posts, and how to go about it with transparency

(27:05) Having an entrepreneurial mindset can get in the way of your community

(30:36) How to masterfully approach those sharing negative feedback

(33:57) Ways removing posts can backfire

(36:30) The truth about today's letter

(41:00) Giving community members the space and tools to give feedback

Resources Mentioned:

🎧 Get the  next advanced-level mindset work in Dear Bri Episode 20 with Charmaine Jennings.

🎤 Continue down the rabbit hole of tough conversations in your community with Dear Bri Episode 11

🎙️ Learn all about a framework for  thinking about the troublemakers in your community with

Dear Bri Episode 7

❤️ Sign up for Heartbeat all-in-one community platform.

💛 Join Ember.

Lindsay Rothfeld

🖥️ Website

📱 LinkedIn

Bri Leever

🖥️ Website

📹 Youtube

📱LinkedIn

Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.

*Dear Bri is produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we’re hearing from Anonymously Anxious About Anonymity. Our letter today deals with a community builder who has seen firsthand how opening a community to anonymous posts can go downhill fast, and wants to know if it's possible to do so without that outcome.

To better help Anonymously Anxious, Amanda Northcutt, the CEO of Level Up Creators, as my guest expert. She is a six-time executive with over 20 years of experience in building and optimizing recurring revenue businesses. She is brilliant (.25 speed is encouraged for this episode, we won’t judge!) and has seen it all in the community spaces.

So, tune in for how to leverage anonymity as an asset in your community and where challenges might show up, how to effectively gamify your community, and the essential ingredients for creating a high-ticket community.

In this episode:

(03:50) The communitea: Anxiously Anonymous About Anonymity’s letter

(04:33) Amanda's experience with TexAgs, an anonymous discussion forum

(07:00) Cases where allowing anonymous posts can work, and what to consider

(09:55) The value of having members opt into anonymity

(11:50) What you need to have in place to stop your community from spiraling into chaos

(14:09) How to handle negative feedback and prepare your community for doing it right

(18:20) Badging and the power of gamification in community

(20:48) The importance of experimenting before fully implementing

(23:53) The role of gamification in habit formation

(27:52) The different moderation needs of low and high-ticket communities

(32:25) The essential ingredients for building a high-ticket community

(39:12) When in doubt in business, test

Resources Mentioned:

🎧 Go down the moderation rabbit trail next, listen to Dear Bri Episode 7 with Andrea Middleton, Community Empowerment Leader at Reddit.

❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

💛 Join Ember. The place for go-getter community creators building community-powered businesses.

Amanda Northcutt

🖥️ Website

📱 LinkedIn

🎙️Podcast

Bri Leever

🖥️ Website

📩 Newsletter

📹 Youtube

📱LinkedIn

Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.

*Dear Bri is produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we’re hearing from Burnt Out and Bound by Dependency. Our letter today deals with the exhausting dynamic where you're the one person everyone is dependent upon for value in the community, and how to shift away from that.

To better help Burnt Out and Bound by Dependency, I invited Pia Silva as my guest expert. She's the founder of the No BS Agency Mastery community, which has been running since 2021. During that time she managed to leave the place where she was the main source of value and develop community leaders to also provide value.

So, tune in for lessons on how to transition between platforms, reset expectations, gracefully deal with internal drama, and leadership development done the right way.

In this episode:

(03:23) The communitea: Burnt Out and Bound by Dependency’s letter

(04:56) Pia's No BS Agency Mastery community

(06:08) Transitioning from Facebook to Circle and resetting expectations

(12:33) How Pia developed her star students into leaders and support coaches

(16:37) The compensation model for Pia's community leaders

(17:53) Gracefully handling an issue with a misaligned leader

(23:49) The importance of honesty and transparency within your community

(25:52) Find your ideal vision for your community and work backwards

(27:32) How Pia is scaling her community while maintaining the feeling of intimacy

Resources Mentioned:

🎧 Get the Badass Your Brand audiobook.

❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

💛 Join Ember. The place for go-getter community creators building community-powered businesses.

Pia Silva

🖥️ Website

📱 LinkedIn

🎙️ Podcast

Bri Leever

🖥️ Website

📩 Newsletter

📹 Youtube

📱LinkedIn

And before you go…

💜 Leave a review on Apple Podcasts

💚 Leave a review on Spotify

That helps the podcast more than you know and I deeply appreciate it. 🙏

Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.

*Dear Bri is produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we’re hearing from The Jealous Host. Our letter today deals with a community builder stuck in a comparison spiral, whose insecurities are taking the wheel and making them feel like they're competing with community members and other communities, and falling short.

To better help The Jealous Host, I invited Charmaine Jennings as my guest. Like me, she's no stranger to this conundrum. She founded Hustle + Charm, a supportive in-person community for women and nonbinary entrepreneurs focused on life, business, and career growth.

Since Charmaine was going down a community comparison spiral of her own, and she was brave enough to open up and share her experience with us, we were able to turn this episode into a live coaching session using The Work of Byron Katie.

Tune in for several tools EVERY community builder needs in their toolkit for this good, hard work of community building.

In this episode:

(03:43) The communitea: The Jealous Host’s letter

(06:13) Reframe the feeling of being behind your community members' growth

(10:29) Charmaine's in-person community: Hustle + Charm

(13:12) How Bri and Charmaine experience their community comparison spirals

(17:18) Distill the belief created by comparison

(19:21) The Work: four questions to challenge your belief

(27:04) The Work: turn around your belief

(34:28) The value of this inquiry process for navigating your stubborn thoughts

(38:04) The comparison syndrome from Charmaine's standpoint

(39:57) Understand what to focus your energy on with the three types of judgments

(44:56) The impact of inherited bias judgment

Resources Mentioned:

📝 Learn more about Byron Katie's process of self-inquiry.

🎧 Catch up with Eric Plantenberg's Dear Bri episode.

❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

💛 Join Ember. The place for go-getter community creators building community-powered businesses.

Charmaine Jennings

🖥️ Website

📱 LinkedIn

Bri Leever

🖥️ Website

📩 Newsletter

📹 Youtube

📱LinkedIn

Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.

*Dear Bri is produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we’re hearing from Community Creator at the Crossroads. Our letter today deals with someone who's proven the concept for their community but is overwhelmed with what comes next and how to build something truly sustainable and scalable.

To better help Community Creator at the Crossroads, I invited Jac White as my guest because she's in the same crossroads. She helps women sell with confidence and build a scalable sales system. She is the founder of Honeybees Group, which she recently launched as a membership community with a beta group that was a big success.

This episode is different as it is like a live coaching call. We focus on how to architect the programs in your community in a way that serves you and your business. We take a hard look at the different types of formats and structures that might require a lot of you and might not always bring the reward that you're looking for.

In this episode:

(02:40) How this episode's unique format came about

(04:20) The communitea: Community Creator at the Crossroads’s letter

(06:11) Jac's very own community-building conundrum

(07:58) The pros and cons of leveraging cohorts and memberships

(10:58) The different education-connection community models

(16:22) The strengths and challenges of a  transformative community

(19:41) Lessons from Bri's journey to a membership with cohorts baked into it

(24:27) The solution to a common pain point around cohorts

(28:40) How to scale without losing the small community magic

(34:11) Figure out how to make your community valuable and sustainable long-term

(41:49) Just get started

Resources Mentioned:

🐝 Apply for the Honeybees Sales Circle.

📗 Learn more about The Mom Test.

❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

💛Join Ember. The place for go-getter community creators building community-powered businesses.

Jac White

🖥️ Website

📱 LinkedIn

🎙️Podcast

Bri Leever

🖥️ Website

📩 Newsletter

📹 Youtube

📱LinkedIn

Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.

*Dear Bri is produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we’re hearing from Overwhelmed on the Delegation Struggle Bus. Our letter today deals with figuring out how to get the right type of help to make sure your community will thrive even when you're not there.

To better help Overwhelmed on the Delegation Struggle Bus, I invited Kristen Pavle as my guest expert. She is a relational designer transforming community-driven businesses into creative, self-sustaining ecosystems. As a community strategist, she has experience founding and creating her own communities, as well as supporting  fresh new communities into a life of growth and thriving.

So, tune in to better understand the different types of community management help available and which one makes the most sense for you and your community. You'll also be the first to know the details on the Ember community's newest program, Ember Fractionals.

In this episode:

(05:21) The communitea: Overwhelmed on the Delegation Struggle Bus’s letter

(07:20) The 3 buckets people who run communities fall into

(08:59) Kristen's experience of taking a step back as a DIY founder/community creator

(12:53) The value of leadership development within your community and asking for help

(17:19) Bri's experience and insights on getting help from virtual assistants for your community

(20:10) The identity and mindset shift behind allowing yourself to ask for help

(24:02) Hiring for your internal community versus your external community

(25:04) Bringing in the strategy piece with a fractional  community manager

(32:00) How you can break into the next level of your community skills

(33:22) A sneak peek into the game-changing Ember Fractionals Program

(38:33) It's never too late to turn your community around

Resources Mentioned:

• Join the Ember Fractionals: https://www.emberconsulting.co/fractional-community-managers

• Hire an Ember Fractional: https://www.emberconsulting.co/hire-a-community-manager

Kristen Pavle

🖥️ Website

📱 LinkedIn

Bri Leever

🖥️ Website

📩 Newsletter

📹 Youtube

📱LinkedIn

And before you go…

💜 Leave a review on Apple Podcasts

💚 Leave a review on Spotify

That helps the podcast more than you know and I deeply appreciate it. 🙏

Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.

*Dear Bri is produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.