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Digital After Dark

Digital After Dark

著者： Digital After Dark
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 Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.Copyright Digital After Dark マーケティング マーケティング・セールス 出世 就職活動 経済学
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  • DAD011: Bots, Boudoir, and Business Growth. The Three B’s for a Marketer’s Guide to Automation

    DAD011: Bots, Boudoir, and Business Growth. The Three B’s for a Marketer’s Guide to Automation
    2025/07/16
    In this episode of Digital After Dark, hosts Andrew and Matt welcome their first-ever guest who reached out to join the show: Reed Hansen, Chief Growth Officer at Market Surge. Reed brings a wealth of experience in digital marketing and automation, offering a fresh perspective on how businesses—especially SMEs—can scale using smart, data-driven strategies.

    The conversation dives into the real-world applications of marketing automation, from abandoned cart emails and personalized lead magnets to CRM-driven ad targeting and real-time customer engagement. Reed shares how automation isn’t just about efficiency—it’s about removing human error, enabling timely communication, and creating scalable systems that drive growth.

    The trio also explores the challenges of privacy regulations, the decline of third-party cookies, and the increasing importance of first-party data and user opt-ins. Reed emphasizes the value of behavioral data over demographics and shares creative examples like a boudoir photography quiz that doubled as a lead generation tool.

    The episode wraps with a discussion on the future of automation, including predictive marketing, composable CDPs, and the role of AI in democratizing data analysis for non-technical marketers.


    • What marketing automation really means—and what it doesn’t
    • Real-time engagement: from cart abandonment to cross-device personalization
    • Lead magnets and quizzes as powerful opt-in tools
    • The shift from demographics to behavioral targeting
    • Navigating GDPR, CCPA, and cookie deprecation
    • Using CRMs to build dynamic ad audiences
    • The rise of composable CDPs and automation stacks
    • AI tools like ChatGPT and GitHub Copilot in marketing workflows
    • Turning digital analytics from a cost center into a profit center
    • The importance of retention and referrals in automation strategies
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    56 分
  • DAD010 - The Cookieless Conundrum: Tracking without a Trace

    DAD010 - The Cookieless Conundrum: Tracking without a Trace
    2025/07/08
    Matt, Andrew and special guest Ikshit discuss the concept of Cookieless Tracking. We first go into defining what do we mean by Cookieless, what are the pros and cons of cookieless tracking and how would the new UK legislation could impact the use of cookies on digital properties.

    Overall summary:

    • Cookieless Tracking Discussion: Andrew, Matt, and Ikshit discussed the concept of cookieless tracking, its implications, and the challenges it presents, including the need for persistence in tracking user journeys and the potential impact on analytics and marketing.
    • Benefits and Challenges of Cookieless Tracking: The team explored the benefits of cookieless tracking, such as not needing consent for cookies, but also highlighted the challenges, including the difficulty in tracking user journeys and the potential impact on business insights and marketing.
    • Impact of New Legislation: The team discussed the new Data Use and Access Act of 2025, which allows for tracking without consent for statistical purposes, but still requires providing users with a means to object. They debated the implications of this change on their tracking practices.
    • Future of Cookieless Tracking: The team concluded that while cookieless tracking is possible, it presents significant challenges and may not be practical for all purposes. They emphasized the importance of working closely with legal and compliance teams to navigate the complexities of tracking and data privacy.
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    1 時間 28 分
  • AT008-Custom GA4 E-Commerce Tracking

    AT008-Custom GA4 E-Commerce Tracking
    2025/06/19
    In this episode, I discuss how Google Analytics 4 / Google Tag Manager is significantly more rigid in their implementation and how it is difficult to use custom events with ecommerce tracking. But, just because it is rigid, doesn't mean it is impossible. While I cannot give you step by step instructions on how to do this, I do give enough information to explain HOW it can be done.

    IF you want more tips on GA4, or want me to dive deeper on this, let me know. There are some significant updates coming that I cannot wait to share!
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    4 分

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