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  • DAD011: Bots, Boudoir, and Business Growth. The Three B’s for a Marketer’s Guide to Automation

    DAD011: Bots, Boudoir, and Business Growth. The Three B’s for a Marketer’s Guide to Automation
    2025/07/16
    In this episode of Digital After Dark, hosts Andrew and Matt welcome their first-ever guest who reached out to join the show: Reed Hansen, Chief Growth Officer at Market Surge. Reed brings a wealth of experience in digital marketing and automation, offering a fresh perspective on how businesses—especially SMEs—can scale using smart, data-driven strategies.

    The conversation dives into the real-world applications of marketing automation, from abandoned cart emails and personalized lead magnets to CRM-driven ad targeting and real-time customer engagement. Reed shares how automation isn’t just about efficiency—it’s about removing human error, enabling timely communication, and creating scalable systems that drive growth.

    The trio also explores the challenges of privacy regulations, the decline of third-party cookies, and the increasing importance of first-party data and user opt-ins. Reed emphasizes the value of behavioral data over demographics and shares creative examples like a boudoir photography quiz that doubled as a lead generation tool.

    The episode wraps with a discussion on the future of automation, including predictive marketing, composable CDPs, and the role of AI in democratizing data analysis for non-technical marketers.


    • What marketing automation really means—and what it doesn’t
    • Real-time engagement: from cart abandonment to cross-device personalization
    • Lead magnets and quizzes as powerful opt-in tools
    • The shift from demographics to behavioral targeting
    • Navigating GDPR, CCPA, and cookie deprecation
    • Using CRMs to build dynamic ad audiences
    • The rise of composable CDPs and automation stacks
    • AI tools like ChatGPT and GitHub Copilot in marketing workflows
    • Turning digital analytics from a cost center into a profit center
    • The importance of retention and referrals in automation strategies
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    56 分
  • DAD010 - The Cookieless Conundrum: Tracking without a Trace

    DAD010 - The Cookieless Conundrum: Tracking without a Trace
    2025/07/08
    Matt, Andrew and special guest Ikshit discuss the concept of Cookieless Tracking. We first go into defining what do we mean by Cookieless, what are the pros and cons of cookieless tracking and how would the new UK legislation could impact the use of cookies on digital properties.

    Overall summary:

    • Cookieless Tracking Discussion: Andrew, Matt, and Ikshit discussed the concept of cookieless tracking, its implications, and the challenges it presents, including the need for persistence in tracking user journeys and the potential impact on analytics and marketing.
    • Benefits and Challenges of Cookieless Tracking: The team explored the benefits of cookieless tracking, such as not needing consent for cookies, but also highlighted the challenges, including the difficulty in tracking user journeys and the potential impact on business insights and marketing.
    • Impact of New Legislation: The team discussed the new Data Use and Access Act of 2025, which allows for tracking without consent for statistical purposes, but still requires providing users with a means to object. They debated the implications of this change on their tracking practices.
    • Future of Cookieless Tracking: The team concluded that while cookieless tracking is possible, it presents significant challenges and may not be practical for all purposes. They emphasized the importance of working closely with legal and compliance teams to navigate the complexities of tracking and data privacy.
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    1 時間 28 分
  • AT008-Custom GA4 E-Commerce Tracking

    AT008-Custom GA4 E-Commerce Tracking
    2025/06/19
    In this episode, I discuss how Google Analytics 4 / Google Tag Manager is significantly more rigid in their implementation and how it is difficult to use custom events with ecommerce tracking. But, just because it is rigid, doesn't mean it is impossible. While I cannot give you step by step instructions on how to do this, I do give enough information to explain HOW it can be done.

    IF you want more tips on GA4, or want me to dive deeper on this, let me know. There are some significant updates coming that I cannot wait to share!
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    4 分
  • AT007-Difference Between Tracking Code and Marketing Channel

    AT007-Difference Between Tracking Code and Marketing Channel
    2025/06/16
    In my career, I have seen many people get confused between Adobe Analytics Tracking Code and Marketing Channel. In this episode, I do a quick summary of the difference between the two different reports and why you should never use Tracking Code to audit Marketing Channel.

    If you find it difficult to understand the difference between the two reports, let me know and I can do a full breakdown of the two reports, including a visual guides to help out.
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    9 分
  • AT006 Interview with Kevin - Senior Solution Success Manager at Adobe

    AT006 Interview with Kevin - Senior Solution Success Manager at Adobe
    2025/06/12
    In this episode, I speak with Kevin, the Senior Solution Success Manager at Adobe about his career progression, including all the different hats he has worn over the years.

    The main talking points are:
    • Kevin's Career Journey and Progression
    • Career Shifts and Lessons Learned
    • Experiences at Adobe & Public Speaking
    • Management and Leadership Insights
    • Advice for Career Pivoting
    If you are looking at where to take your career next; this is a must listen episode!
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    58 分
  • AT005: Adobe Summit 2025- Amplify Your Customer Analytics: From Chess with Pawns to Power Plays

    AT005: Adobe Summit 2025- Amplify Your Customer Analytics: From Chess with Pawns to Power Plays
    2025/06/09
    I continue watching sessions at the Adobe Summit 2025 by watching Amplify Your Customer Analytics: From Chess with Pawns to Power Plays (S112), hosted by Jason Ison. This session is designed for anyone that is looking to migrate onto CJA. But should you watch the session; listen to learn more on my thoughts regarding this session.
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    8 分
  • DAD009-The Power of Automation

    DAD009-The Power of Automation
    2025/06/05
    In this episode, Matt and Andrew have invited a special guest, Rajesh (from our team at Loop Horizon) to discuss Automation. The points covered on this episode are:

    Common Analytical Issues
    How can Automation resolve many of these issues
    Why is Automation Important
    Our aproach for using Automation
    Wrap-up

    This episode is unedited in any shape or form. The software tool I was using could not handle this episode so well; maybe because we were recording in the same room. Maybe it was because the internet was as good. I am not entirely sure, but I found it impossible to do anything with the recording. The next episode release will be using a new software tool; one I have partially used before.
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    1 時間 15 分
  • AT004: Adobe Summit 2025 Review of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks

    AT004: Adobe Summit 2025 Review of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks
    2025/06/01
    Andrew reviews Adobe Summit 2025 session of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks by Trevor Paulsen. I recently tried a new podcast solution, as I was not the happiest with the previous one due to losing my audio and video. Spoiler warning - while this audio was better, the editing was not great. And the next podcast did not come out great at all. Hence, will be on the hunt for a new solution.

    As such, the AI notes is not as good for this episode. You can watch the session here: https://business.adobe.com/summit/2025/sessions/8bit-insights-the-customer-journey-analytics-s103.html

    Summary Notes
    • Gamified Learning Experience: The session used video game-inspired challenges tied to each of the 12 tips, with prizes like gift cards and an Adobe-branded Nintendo Switch to boost audience engagement.
    • Customer Journey Analytics (CJA) Deep Dive: Covered how CJA unifies data across sources in Adobe Experience Platform, removes traditional data limits, and enables advanced querying with SQL.
    • Three Core Tip Sections: Focused on breaking data limits, using derived fields, and leveraging unique CJA capabilities like smarter bot filtering and AI assistants.
    • New Visualization Tools: Introduced Journey Canvas, Guided Analysis templates, and Content Analytics (a paid add-on) for richer, more intuitive data storytelling.
    • Roadmap Highlights: Previewed upcoming features like real-time panels, B2B support, warehouse mirroring, and a next-gen data feed purpose-built for CJA

    Key Themes
    1. Enhanced Data Flexibility & Integration
      • CJA removes traditional Adobe Analytics limitations (eVars, props, low traffic).
      • Supports SQL queries and real-time data manipulation.
    2. User Empowerment Through Insights & Tools
      • Features like user state change tracking, pathing dimensions, and derived metrics empower deeper behavioral analysis.
      • Internal usage tracking (CJA on CJA) helps identify power users and adoption gaps.
    3. Innovation in Visualization & Automation
      • Journey Canvas and Guided Analysis simplify complex flows and impact analysis.
      • AI assistant and smarter bot filtering improve usability and data hygiene.
    4. Community Engagement & Forward-Looking Development
      • Gamification encouraged participation.
      • Roadmap reveals Adobe’s commitment to evolving CJA with real-time, AI, and cross-platform capabilities.
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    17 分