Effective product marketing can make running successful paid media campaigns a breeze. Unfortunately, in many organizations, these two teams don’t collaborate as they should.

Demand gen teams often take messaging and positioning into their own hands. They test and iterate messaging based on performance, resulting in the original messaging and positioning looking nothing like the initial version.

Furthermore, nobody informs product marketing, so they start from scratch with every new feature release or product launch.

Despite this, demand gen teams seem to lack fundamentals in product marketing. Content creation is often driven by fun or entertainment value, leading to great engagement but poor conversion rates.

Join us this week with our guest Drew Spencer Leahy as we delve into the product marketing fundamentals necessary for successful demand gen programs.

Paid advertising isn’t for every brand. Honestly, some brands are better off spending $50K at a trade show booth over $50K on LinkedIn.

In this week’s episode of Digital Banter, it's only Andy & James. Talking ads. And we are going to answer some of your questions about what it takes to get a pilot campaign off the ground:

Are we even ready to run ads as a business?

How do I find the right channels?

What content do I need?

Join us as we confront some of the most common conflicts when debating whether or not paid advertising should be added to your marketing mix.

Marketing should own a revenue number—that's a mantra we've all heard before. It's an enticing idea, imagining marketing taking charge beyond just funneling leads to sales. Yet, putting this into practice is often a rarity.

We as marketers come up with crazy excuses like “attribution is hard” or “the goal was to drive awareness”.

This week on Digital Banter, we're thrilled to have Kyle Lacy join us. With his wealth of experience leading marketing teams in sales-led environments, Kyle has always advocated for marketing teams to own revenue targets. Join us as we dive deep into turning this bold concept into tangible, actionable steps!