Effective product marketing can make running successful paid media campaigns a breeze. Unfortunately, in many organizations, these two teams don’t collaborate as they should.

Demand gen teams often take messaging and positioning into their own hands. They test and iterate messaging based on performance, resulting in the original messaging and positioning looking nothing like the initial version.

Furthermore, nobody informs product marketing, so they start from scratch with every new feature release or product launch.

Despite this, demand gen teams seem to lack fundamentals in product marketing. Content creation is often driven by fun or entertainment value, leading to great engagement but poor conversion rates.

Join us this week with our guest Drew Spencer Leahy as we delve into the product marketing fundamentals necessary for successful demand gen programs.

Paid advertising isn’t for every brand. Honestly, some brands are better off spending $50K at a trade show booth over $50K on LinkedIn.

In this week’s episode of Digital Banter, it's only Andy & James. Talking ads. And we are going to answer some of your questions about what it takes to get a pilot campaign off the ground:

Are we even ready to run ads as a business?

How do I find the right channels?

What content do I need?

Join us as we confront some of the most common conflicts when debating whether or not paid advertising should be added to your marketing mix.

Marketing should own a revenue number—that's a mantra we've all heard before. It's an enticing idea, imagining marketing taking charge beyond just funneling leads to sales. Yet, putting this into practice is often a rarity.

We as marketers come up with crazy excuses like “attribution is hard” or “the goal was to drive awareness”.

This week on Digital Banter, we're thrilled to have Kyle Lacy join us. With his wealth of experience leading marketing teams in sales-led environments, Kyle has always advocated for marketing teams to own revenue targets. Join us as we dive deep into turning this bold concept into tangible, actionable steps!

Demos can be the lifeblood to generating pipeline and revenue, regardless of your GTM strategy. Prospects want to see the thing they’re about to buy in action, ensuring it’s the right fit for their needs. But not all demos are created equal.

On this week’s episode of Digital Banter, we’re going to dive deep into the world of interactive demos with special guest Natalie Marcotullio, uncovering what makes interactive demos more effective in moving the revenue needle.

We’ll chat about how interactive demos align to certain GTM motions, as well as discuss why so many brands are still so hesitant to move in this direction with their business strategy.

So whether you’ve already made the shift to interactive, are considering making a move, or have no idea what an interactive demo even means, this episode is going to help you make some pretty significant decisions that can impact your brand’s bottom line.

We're finally starting to see an increase in humorous content in the B2B sphere. There's been a noticeable surge in entertaining content lately, which is like a breath of fresh air for all of us.

However, while this trend is enjoyable, what's its actual impact? Does it drive revenue? Does it enhance brand recall? Does it improve product understanding and desirability? Or could this creative content boom potentially lead to more marketing layoffs?

Join us this week with Todd Clouser (dubbed "The worst marketer in the world") as we delve into the art of creating fun and creative content with a clear purpose that ultimately improves bottom-line results.

In this week's episode of Digital Banter, we're thrilled to have Ross Simmonds as our special guest. We're diving deep into the world of content creation and distribution, exploring a critical issue that often gets overlooked: the disconnect between content creation and effective distribution.

Many brands invest significant resources in crafting top-notch content, meticulously researching their audience, developing personas, and addressing pain points and objections. Yet, despite these efforts, content often falls short because distribution is an afterthought.

In this episode, we're flipping the script. We're putting distribution at the forefront of your content strategy, highlighting the importance of repurposing content to maximize its reach and impact. Additionally, we'll delve into the innovative ways AI can streamline the distribution process, making it more efficient and effective than ever before.

The main source of conflict between sales and marketing often stems from the perception among salespeople that the sole responsibility of marketing is to support sales efforts. Whether you agree or disagree, what if this perspective is accurate?

As marketers, it's essential for us to drop our egos every once and awhile, and look at ourselves in the mirror. Whether it's crafting engaging campaigns, refining branding, or unleashing creativity, we need to ask ourselves: What is the ultimate goal beyond just "selling more"?

This week's episode features Scott Logan, SVP of Marketing and Demand Generation at Connex One.

We will delve into the intricacies of marketing strategy for sales-oriented organizations, covering aspects such as team alignment, marketing operations, and measurement.

It's an episode you don't want to miss!

So many times marketers craft the most amazing and creative campaigns, yet fall short in delivering the performance they seek because of one overlooked item: the landing pages.

That's why on this week's episode of Digital Banter, we're delving into the intricacies of paid media landing pages.

Joining us is special guest Tas Bober, who will walk through essential landing page frameworks and insights that will elevate your ad campaigns to new heights.