In this episode of Digital.Decoded, Mario Pufahl and André Kiehne take on a provocative question:

Is LinkedIn the new CRM – or just another sales tool?

Expect controversy, debate, laughter – and real reflection:

• Why modern sales might just start in the comment section

• How social selling is deeply rooted in trust

• Why LinkedIn today is both: a relevance engine and a content landfill

• And why the handwritten letter might be making a surprising comeback

An honest and entertaining look at modern sales – where people, tech, and messaging collide.

Is social selling your new reality – or just digital noise?

🎧 Tune in now.

Did you enjoy this episode?

Then we’d love for you to subscribe to Digital.Decoded, share it with others, and leave us your feedback – whether on LinkedIn, YouTube, or your favorite podcast platform.

➡️ Apple Podcast

➡️ Spotify

📩 Have a topic suggestion or want to join us as a guest?

Feel free to reach out – we’re looking forward to hearing from you!

📬 Contact:

Mario Pufahl – mario.pufahl@digitall.com

André Kiehne – andre@decode-forward.com

📲 Follow us on social media:

🔗 LinkedIn:

www.linkedin.com/in/mariopufahl

www.linkedin.com/in/andrekiehne

📚 Check out the book "Digital Leadership – Leading Successful Transformation with Attitude, Culture, and Technology” by André Kiehne: Read the book

And discover Mario Pufahl’s books on sales management and performance: Author page

In this episode of Digital.Decoded, Mario Pufahl and André Kiehne dive into the human side of leadership, modern organizations, and the art of leading in times of change.

How much freedom do employees need – and how much structure does an organization require?

Why do some transformations fail while others thrive?

This conversation explores:

• What separates true leadership from simply being nice

• Why guardrails often work better than rigid rules

• How to truly foster trust and autonomy in a company

• And what jazz bands can teach us about organizations

An insightful discussion on self-organization, the ability to handle conflict, and the courage to lead real change.

🎧 Tune in now – and join the conversation: How much leadership does transformation really need?

🎧 Tune in now.

Did you enjoy this episode?

Then we’d love for you to subscribe to Digital.Decoded, share it with others, and leave us your feedback – whether on LinkedIn, YouTube, or your favorite podcast platform.

➡️ Apple Podcast

➡️ Spotify

📩 Have a topic suggestion or want to join us as a guest?

Feel free to reach out – we’re looking forward to hearing from you!

📬 Contact:

Mario Pufahl – mario.pufahl@digitall.com

André Kiehne – andre@decode-forward.com

📲 Follow us on social media:

🔗 LinkedIn:

www.linkedin.com/in/mariopufahl

www.linkedin.com/in/andrekiehne

📚 Check out the book "Digital Leadership – Leading Successful Transformation with Attitude, Culture, and Technology” by André Kiehne: Read the book

And discover Mario Pufahl’s books on sales management and performance: Author page

In this episode of Digital.Decoded, André Kiehne and Mario Pufahl explore why unlearning old habits is key to successfully leveraging Artificial Intelligence.

They discuss:

• The challenge of breaking outdated thought patterns
• Why curiosity often comes hand in hand with uncertainty
• How AI is already supporting fields like healthcare and sales
• The role of empathy, enablement, and real-world use cases

They also share personal insights – including a subtle Star Wars reference that proves: innovation takes the courage to rethink everything.

📎 Check out Mario’s related LinkedIn posts:

👉 Article: Why Forgetting Helps – Rethinking AI:

https://www.linkedin.com/pulse/digitalisierung-und-k%C3%BCnstliche-intelligenz-warum-das-vergessen-mario-azeme/?trackingId=wcqvsoE5SCOMrez610yfxg%3D%3D

👉 Newsletter: Digitalization & AI – Why Unlearning is Crucial:

https://www.linkedin.com/pulse/newsletter-42025-digitalisierung-und-k%C3%BCnstliche-warum-mario-pufahl-jvmue/

💬 Got a topic in mind or know an exciting guest? Reach out – we’d love to hear from you.

🎧 Tune in now.

Did you enjoy this episode?

Then we’d love for you to subscribe to Digital.Decoded, share it with others, and leave us your feedback – whether on LinkedIn, YouTube, or your favorite podcast platform.

➡️ Apple Podcast

➡️ Spotify

📩 Have a topic suggestion or want to join us as a guest?

Feel free to reach out – we’re looking forward to hearing from you!

📬 Contact:

Mario Pufahl – mario.pufahl@digitall.com

André Kiehne – andre@decode-forward.com

📲 Follow us on social media:

🔗 LinkedIn:

www.linkedin.com/in/mariopufahl

www.linkedin.com/in/andrekiehne

📚 Check out the book "Digital Leadership – Leading Successful Transformation with Attitude, Culture, and Technology” by André Kiehne: Read the book

And discover Mario Pufahl’s books on sales management and performance: Author page