ASOM Pod: How to Launch a Product: Real-Life Wins, Failures, and Lessons Learned - EP12

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Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com.

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Launching products is no walk in the park.

But after several experiences bringing new products to market (even in highly regulated industries), we’ve picked up some valuable lessons that are paving the way for our next big success.

The entire podcast circles around:

- Navigating the complexities of launching and scaling

- Lessons learned from our own product launch “flops”

- Creative marketing in highly regulated industries

- Complexities of implementing CRO and excise tax solutions

- Black Friday/Cyber Monday preparation and how brands should be getting ready

In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) dive deep into their journeys of launching new products.

From transitioning between vastly different industries and overcoming regulatory challenges to the ups and downs of product launches, they share invaluable lessons learned. The episode also highlights the importance of balancing speed with preparation and how sometimes just getting started can be the best strategy.

If you’re looking for genuine insights on navigating the complexities of launching and scaling a business, this episode is packed with practical advice and real-life stories.

If you enjoyed the episode, please subscribe, share and comment to let us know you loved it!

We release episodes every Thursday!

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00:00 Teaser

00:18 Pizza Talk

01:46 Introduction to the ASOM Pod

02:17 Meet the Hosts

05:35 Launching Products and Services

08:16 BattlBox and Marketing Strategies

13:35 eCommerce Challenges in Pet Food

25:21 Embracing Challenges with Passion

25:39 The Value of Diverse Perspectives

26:38 Launching New Services: Challenges and Strategies

28:21 Optimizing Revenue: A New Approach

33:56 Navigating Regulatory Challenges

38:38 Reflecting on Failures and Lessons Learned

43:27 Creative Ideas for Future Projects

47:08 Final Thoughts and Takeaways

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Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

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