Podcast Episode 214 of the Make Each Click Count Podcast features Shreya Banerjee and Paul Counts. Shreya and Paul are experts in integrating Six Sigma principles into digital marketing strategies, and they join us to share their insights on building a robust marketing foundation.

In this episode, we dive into the "EAT" formula – Expertise, Authority, Trust – essential elements for enhancing your content's impact and SEO. We'll explore tactics for creating authoritative author pages, optimizing social media, and leveraging scientific research to build trust with your audience. Our conversation also covers practical steps for working with clients, from customer avatar exercises to engagement strategies, emphasizing the importance of capturing leads and avoiding wasted traffic.

Listen in as they uncover the power of social media as a search platform, especially on TikTok and Instagram, and how to optimize these channels for better engagement. We also discuss crucial SEO strategies like targeting keywords, using rich media, securing high-authority backlinks, and the ramifications of AI-generated content.

Shreya and Paul share practical advice for small to medium businesses and publicly traded brands, including common marketing mistakes and the importance of focusing on foundation, traffic, and engagement over simply spending on ads.

Whether you're a small business owner or part of a larger team, this episode is packed with insights to help you make each click count. Tune in and discover how to build a solid marketing strategy that drives results!

Learn more:

Paul's LinkedIn

Shreya's LinkedIn

Marketing Counts' website

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.