Podcast Episode 219 of the Make Each Click Count Podcast features Fernando Oliver, a powerhouse in the e-commerce industry. Fernando has generated over $10 million in revenue and successfully sold two brands, making him a true expert in the field. With extensive experience pouring millions of his own money into ads, Fernando has mastered video sales letters (VSLs), advertorials, e-commerce funnels, and direct response marketing. Now, he's also the latest contributor to Make Each Click Count University, offering an exclusive masterclass titled the "$10 Million eCommerce VSL Playbook."

In this deep-dive conversation, Andy Splichal delves into Fernando's journey, the power of VSLs, and how sophisticated marketing tactics can transform e-commerce businesses. You'll learn about the nuances of creating compelling video content, discover the role of AI in advertising, and get insights into optimizing ad spend. Plus, Fernando shares practical tips and discusses common pitfalls to avoid.

Whether you're new to e-commerce or a seasoned entrepreneur, this episode is packed with invaluable advice to help you make every click count. So, buckle up and get ready to elevate your e-commerce game with Fernando Oliver's expert insights! 🚀

Learn more:

Fernando's YouTube

The $10 Million E-commerce VSL Playbook Course

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 218 of the Make Each Click Count Podcast features the visionary product director and in-house e-commerce guru at Noogata. With over 20 years of experience, Jaron has helped giants like Walmart, Colgate, Duracell, and Taylormate unlock the full potential of their data using cutting-edge AI strategies.

In this episode, Jaron shares how Noogata leverages AI, large language models, and machine learning to help businesses grow and outpace their competition, particularly in the Amazon marketplace. He delves into the concept of digital shelf performance, the importance of optimizing product listings, and how Noogata's platform can give actionable insights and recommendations to drive omni-channel success. Whether you're a data scientist, a marketing director, or leading an e-commerce team, you won't want to miss the valuable insights Jaron has to offer. Stay tuned and learn how to make each click count in your e-commerce journey.

Learn more:

Noogata website

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 217 of the Make Each Click Count Podcast features Chris Martinez, CEO and founder of BloomPartners.io. Chris's journey is as inspiring as it is educational. From overcoming childhood adversities and financial struggles to founding a flourishing marketing agency, Chris's story offers invaluable lessons for any entrepreneur. We'll delve into key insights on agency valuation, the intricacies of purchase agreements, and the strategic steps to enhance agency value.

In this episode, expect to learn about the exciting upcoming event, Agency Freedom Live, happening this December in San Diego. Plus, Andy and Chris touch on transformative trends in AI that are reshaping the marketing industry. Whether you aim to scale your agency, prepare for a successful exit, or navigate the ever-evolving landscape of online marketing, this conversation promises a wealth of actionable advice.

Stay tuned as we explore how Chris has harnessed his experiences and insights to empower other agency owners to thrive, all while maintaining emotional balance and perspective. Don’t miss this opportunity to gain expert advice on optimizing your business strategies and navigating the marketing world like a pro. Let's get started!

Learn more:

BLOOM website

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.