Don’t miss out on Black Friday Deal Week Nov. 25 - Dec. 1! www.ksco.ca/blackfriday

Are you chasing numbers or chasing impact with your visibility strategy? In this episode, we’re diving into a critical topic for entrepreneurs who want their visibility efforts to actually pay off. Spoiler alert: it’s not about being everywhere or getting in front of everyone—it’s about connecting with the right people in the right places.

We’ll unpack:

• Why we’re so obsessed with audience size and the myths keeping us stuck.
• The emotional and financial toll of quantity-driven visibility.
• Why quality visibility leads to deeper connections and better results (including a $10K client story!).
• How to evaluate visibility opportunities to ensure they align with your goals and audience.
• My secret formula for mixing visibility approaches so it’s not all about chasing clients.

If you’ve ever felt overwhelmed or frustrated by visibility strategies that don’t deliver, this episode is for you.

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
• Screenshotting and sharing it with us on Instagram

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a

Wow, 100 episodes. Hitting record on this one feels surreal. When I started this podcast, I didn’t fully grasp how much it would impact my business, my confidence, and even my community. Reaching this milestone has me feeling proud of the journey and impressed by the sheer consistency it took to get here (and trust me, there were days when life tried to throw every curveball it could). But mostly, I’m grateful—for the amazing guests, for the lessons learned, and for you, my listeners, who have made every episode worth recording.

In this milestone episode, I’m sharing the biggest ways podcasting has transformed my visibility strategy and why I believe it’s one of the most powerful tools for building your personal brand, growing your audience, and creating connections that drive your business forward.

I’m spilling it all in this episode:

• Why podcasting is one of the best tools for building brand authority and establishing thought leadership.
• How podcasting helps you grow your network and create opportunities for collaboration and visibility.
• The confidence-building benefits of creating long-form content and how it translates to bigger stages and business growth.
• Why hosting a podcast is a key strategy for entrepreneurs looking to grow their audience and create consistent visibility.
• Actionable tips for podcasting success, including optimizing your reach and repurposing content.
• How guesting on podcasts can amplify your visibility and help you connect with new audiences.

Take Action:

If this episode inspires you to explore podcasting—or to maximize it as part of your visibility strategy—be sure to share it with two friends who could use a boost in their business. And hey, slide into my DMs with your best millennial mom moments or TV recommendations—I’m always up for a good laugh or a new series to binge!

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would

This episode was recorded LIVE and in-person during Small Business Week.

This in-depth conversation covers the steps to developing a brand, from messaging to visuals to marketing.

You’ll hear from three experts with different backgrounds as we share our various perspectives on the topic of “what makes a strong brand?”

• How do you decide on your brand’s niche?
• How do you determine your ideal client?
• What needs to be done before you launch your brand?
• What role does your website play in growing your brand?
• Why branding is so much more than a logo, and what personal brands can learn from this
• What visuals are actually the most important for your marketing
• How AI is changing the game when it comes to content creation and building your brand

>>MEET OUR GUESTS<<

Greg Carmichael is the Director of Synergy Design, a branding and design agency operating remotely in both Calgary and Toronto. Greg leads a team of seven in-house creatives, a collective group of graphic designers, web and UX designers as well. Celebrating their 25th year, Synergy Design is your branding and creative team.

Afton Brazzoni is the founder of Scribe National, a content strategy and writing studio that partners with B2B companies, as well as entrepreneurs. Afton's firm has had the pleasure of working with more than 80 clients in the past 5 years — the majority being repeat customers — including billion-dollar tech unicorns and others among Canada’s 50 fastest growing companies. Storytelling isn’t just Afton's day job — it’s a craft she's been honing professionally for 15 years. As a former news reporter, Afton has built her company with a journalistic approach that means her clients' content is original, expert-level and impactful. Afton is also a business and marketing strategy mentor to creative service providers, offering strategy sessions and monthly coaching.

>>CONNECT WITH GREG<<

https://www.linkedin.com/in/gregcarmichaelsynergydesign

www.synergydesign.ca

>>CONNECT WITH AFTON<<

Grab Afton’s free guide : 6 Keys to an In-Demand Brand

https://www.linkedin.com/in/aftonaikens

https://www.instagram.com/aftonbrazzoni/

www.scribenational.ca

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility