Don’t miss out on Black Friday Deal Week Nov. 25 - Dec. 1! www.ksco.ca/blackfriday

Are you chasing numbers or chasing impact with your visibility strategy? In this episode, we’re diving into a critical topic for entrepreneurs who want their visibility efforts to actually pay off. Spoiler alert: it’s not about being everywhere or getting in front of everyone—it’s about connecting with the right people in the right places.

We’ll unpack:

• Why we’re so obsessed with audience size and the myths keeping us stuck.
• The emotional and financial toll of quantity-driven visibility.
• Why quality visibility leads to deeper connections and better results (including a $10K client story!).
• How to evaluate visibility opportunities to ensure they align with your goals and audience.
• My secret formula for mixing visibility approaches so it’s not all about chasing clients.

If you’ve ever felt overwhelmed or frustrated by visibility strategies that don’t deliver, this episode is for you.

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
• Screenshotting and sharing it with us on Instagram

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a

Wow, 100 episodes. Hitting record on this one feels surreal. When I started this podcast, I didn’t fully grasp how much it would impact my business, my confidence, and even my community. Reaching this milestone has me feeling proud of the journey and impressed by the sheer consistency it took to get here (and trust me, there were days when life tried to throw every curveball it could). But mostly, I’m grateful—for the amazing guests, for the lessons learned, and for you, my listeners, who have made every episode worth recording.

In this milestone episode, I’m sharing the biggest ways podcasting has transformed my visibility strategy and why I believe it’s one of the most powerful tools for building your personal brand, growing your audience, and creating connections that drive your business forward.

I’m spilling it all in this episode:

• Why podcasting is one of the best tools for building brand authority and establishing thought leadership.
• How podcasting helps you grow your network and create opportunities for collaboration and visibility.
• The confidence-building benefits of creating long-form content and how it translates to bigger stages and business growth.
• Why hosting a podcast is a key strategy for entrepreneurs looking to grow their audience and create consistent visibility.
• Actionable tips for podcasting success, including optimizing your reach and repurposing content.
• How guesting on podcasts can amplify your visibility and help you connect with new audiences.

Take Action:

If this episode inspires you to explore podcasting—or to maximize it as part of your visibility strategy—be sure to share it with two friends who could use a boost in their business. And hey, slide into my DMs with your best millennial mom moments or TV recommendations—I’m always up for a good laugh or a new series to binge!

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would

This episode was recorded LIVE and in-person during Small Business Week.

This in-depth conversation covers the steps to developing a brand, from messaging to visuals to marketing.

You’ll hear from three experts with different backgrounds as we share our various perspectives on the topic of “what makes a strong brand?”

• How do you decide on your brand’s niche?
• How do you determine your ideal client?
• What needs to be done before you launch your brand?
• What role does your website play in growing your brand?
• Why branding is so much more than a logo, and what personal brands can learn from this
• What visuals are actually the most important for your marketing
• How AI is changing the game when it comes to content creation and building your brand

>>MEET OUR GUESTS<<

Greg Carmichael is the Director of Synergy Design, a branding and design agency operating remotely in both Calgary and Toronto. Greg leads a team of seven in-house creatives, a collective group of graphic designers, web and UX designers as well. Celebrating their 25th year, Synergy Design is your branding and creative team.

Afton Brazzoni is the founder of Scribe National, a content strategy and writing studio that partners with B2B companies, as well as entrepreneurs. Afton's firm has had the pleasure of working with more than 80 clients in the past 5 years — the majority being repeat customers — including billion-dollar tech unicorns and others among Canada’s 50 fastest growing companies. Storytelling isn’t just Afton's day job — it’s a craft she's been honing professionally for 15 years. As a former news reporter, Afton has built her company with a journalistic approach that means her clients' content is original, expert-level and impactful. Afton is also a business and marketing strategy mentor to creative service providers, offering strategy sessions and monthly coaching.

>>CONNECT WITH GREG<<

https://www.linkedin.com/in/gregcarmichaelsynergydesign

www.synergydesign.ca

>>CONNECT WITH AFTON<<

Grab Afton’s free guide : 6 Keys to an In-Demand Brand

https://www.linkedin.com/in/aftonaikens

https://www.instagram.com/aftonbrazzoni/

www.scribenational.ca

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility

Get exclusive access to a conversation from the Let Yourself Be Seen Summit hosted by Mitzi McMahon.You can connect with her here.

We’re unpacking:

• how to get out of your own way so that you can show up and get visible
• the “future you” mindset that helps you do things even when you don’t want to
• what actually counts as visibility
• Visibility strategies you can try in under 10 minutes a day
• how to use your momentum to keep getting more visible

Make sure you check out Brand Visibility Accelerator if you want to set yourself up for consistent visibility in under 10 minutes a day for 2025!

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
• Screenshotting and sharing it with us on Instagram

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a Women in Podcasting Award!

If visibility seems intimidating and you don’t know if you’re “ready” to jump in, this episode is for you!

We unpack how visibility is like layers in a cake, you start with the foundations and slowly build on as you get more clarity and more confidence.

Listen in to discover:

• Where to start when it comes to visibility
• What should you do first for visibility?
• What’s the easiest way to collaborate with others for visibility?
• How long does it take to see results from visibility efforts?
• Do I need a large following to be visible?
• How do I fit visibility efforts into my already busy schedule?
• What can I do right now to improve my visibility without spending money on ads or PR?

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
• Screenshotting and sharing it with us on Instagram

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a Women in Podcasting Award!

Looking to boost your revenue during Black Friday 2024? Meet Gemma Bonham-Carter, online course and digital product pro, who has mastered the strategy to create your most successful Black Friday Campaign EVER!

She calls it “5 Days of Deals” and not only will it help you make more sales this Black Friday, it can help you shape your entire business strategy for 2025!

In this episode, we walked through:

• How to setup your business model so you can make sales on autopilot
• The #1 priority if you want to make more sales
• What size of an email list do you need to make money?
• How to setup your Black Friday Campaign as fast as possible
• How your Black Friday strategy can support your business for 2025

And find out: Is Gemma Bonham-Carter related to Helena Bonham-Carter???

And if you want more ideas on what you can sell this Black Friday, listen to Gemma’s podcast, The Course Creator Show, here: Episode 191 | No Ideas for Black Friday? I’ve Got 12 for You.

>>MEET GEMMA<<

Gemma Bonham-Carter is a trusted voice for ambitious personal brand entrepreneurs who want to build lifestyle-first businesses. Renowned for her expertise in online courses, email marketing, AI and sales funnels, Gemma empowers entrepreneurs to create profitable, streamlined businesses that serve their life goals.

After years in blogging, she founded her online education company in 2017 and scaled it to a sustainable 7-figure operation. Gemma has guided over 14,000 students through her paid programs, and has been featured in Entrepreneur, Inc., The Globe & Mail, and in over 40 podcasts.

>>CONNECT WITH GEMMA<<

Grab Gemma’s free AI BF planning tool here!

>>>Jump into Black Friday in a Box

Gemma’s website

Gemma on IG!

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Ready to get visible without relying on social media? Join The Visibility Revolution!

• https://ksco.ca/visibilityrevolution/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with...

Do you have to be constantly posting on social media to be successful in your business?

I have strong feelings about this! While social media is free to use and can get you connected with people all around the world, it’s dangerous to invest too much of your time creating content and trying to grow your followers.

Listen in on this episode to hear:

• How to determine what visibility strategies are most effective for you and your unique business
• The key to creating consistent visibility opportunities for you
• Why visibility needs to become a habit (and how you can do it in under 10 minutes a day)

----

This episode is extracted from the Empowered You Summit, hosted by Empowered You Coaching - Sherrie Cameron and Nicole Mattice. Connect with these amazing hosts here.

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
• Screenshotting and sharing it with us on Instagram

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

In this fully transparent case study from 90 days in my own business, we walk through 4 key strategies that take the intimidation factor out of getting visible.

You’ll discover:

• The Visibility Elevation Matrix and how to choose the right strategies that will work for your unique business
• How to build a visibility habit in under 10 minutes a day
• The potential results from committing to visibility for the next 90 days

Plus - you’re invited to apply for the Brand Visibility Accelerator if you want a custom visibility plan and support implementing it over the next 90 days!

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
• Screenshotting and sharing it with us on Instagram

--------------------------

Entrepreneur School is proud to be nominated for a Women in Podcasting Award and to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!