Who doesn’t want to close more sales deals? Without sales, you have no business yet some business owners really struggle with this part. If you only have a small staff most likely you, the business owner, are the chief salesperson. Like many owners, you don’t want to come across as salesy so you actually become less effective at it.

The question is, how do you close more deals without coming across like a used car salesman? No offense to used car salesmen. This week’s guest, Darrell Amy, will help us dispel the misunderstanding of the sales process so we can all go in confidence and authenticity to close more deals. You’re not selling a product or service, you’re solving someone’s problem. Take a listen.

Book: “Revenue Growth Engine: How to align marketing and sales to accelerate growth” https://www.revenuegrowthengine.com/#section-CK7KwRd4q9

Podcast: Selling From the Heart https://www.revenuegrowthpodcast.com/

https://www.revenuegrowthengine.com/

Email: DAmy@revenuegrowthengine.com

Key Takeaways:

• How to set realistic sales goals

• The way you open the sales call, you close it.

• Focus on selling the outcome not the features

• There are three types of buyers. 1) CEO 2) Middle managers 3) The rest of us One is more price conscious than the other

• Start with a clear understanding of what the customer wants as an outcome

Questions:

• We all want to close more sales deals. Why don’t we? What are some common mistakes?

• People commonly think of marketing and sales as the same thing. Can you clarify the difference?

• Had a client that was thinking marketing was going to solve all his sales problems. The first thing we uncovered during our research was most of his clients (he sells insurance) didn’t know about the other insurance options he sold and were open to hearing more. But for some reason, didn’t follow up. Can you speak to identifying low hanging fruit?

Today's guest is passionate about helping great companies grow revenue. He's the author of the best-selling book Revenue Growth Engine, How to Align Sales and Marketing to Drive Accelerate Growth. He is the host of the Revenue Growth Podcast on the C-Suite Radio Network and the co-host of Selling from the Heart podcast. He is a member of the Forbes Business Council and a C-Suite Advisor. As A Revenue Growth Strategist, he gets behind the scenes, rolling up his sleeves to help company owners, sales leaders, and marketing teams build revenue growth strategies. Welcome to the show, Darrell!

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