Summary

Ready to make your brand sparkle? In this episode of the Feel Good Sales Podcast, Michelle LaRose chats with the brilliant Brand Strategist Asia Dore about how to turn your expertise into a magnet for clients. Asia shares her wisdom on the art of clearly articulating what you do and the incredible results you bring to the table—because when your message is clear, the right people can’t help but take notice!

They also explore why marketing isn’t just about promoting—it’s about consistently communicating the solutions you offer, so your audience knows you’re the go-to expert. And here’s the cherry on top: Asia is offering a free brand audit to help you make sure your brand is truly showcasing your genius.

If you’re ready to let your expertise shine and make a bigger impact, this episode is for you!

Little Tidbits of our Conversation

"I'm offering a solution. Do you want it or not? If yes, great, let's work together."

"When you realize that you're just offering solutions to problems, it gets a lot easier to talk about because you're doing people a favor, really, by marketing."

"When you view our expertise as solutions to problems, it changes marketing from an unnecessary evil to a service that you're providing."

Links and Subscribe

If this conversation resonated with you, head over to Asia’s website, and schedule a free brand audit with her! Trust me, you don’t want to miss this chance for Asia to help you leverage your expertise!

Have I told you lately, how much I love spending time with you? I would love to do a free strategy session with you too! We can strategize on how to make your sales process feel good!

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Chapters

00:00

Introduction and Going Live

03:37

Favorite Part of the Sales Process: Leveraging Expertise

08:44

Applying Expertise to the Sales Process

10:51

Finding the Common Threads in Your Expertise

14:08

Marketing as a Service: Offering Solutions to Problems

18:33

Free Brand Audits: Evaluating Your Brand's Communication

22:23

Upcoming Guests and Conclusion

Keywords

#sales process #expertise #brand strategy #problem-solving #marketing #solutions #niche # brand audit #feelgoodsales #sales