Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks and writes frequently for lawyers and is the host of The Lawyer’s Edge podcast.

0:00 Introduction

1:53 How Elise Got Started

5:34 The Lawyer’s Edge vs. Other Coaches

8:20 The Ignite Program

12:50 How to Get Referrals

17:01 Types of Coaching Clients

18:48 Universal Law Firm Issues

24:03 Trusted Relationship Referrals

28:09 Client Experience vs. Client Service

32:21 Legal Marketing Research

34:39 Closing Thoughts

The Lawyer’s Edge is a coaching, training, and consulting agency focused on building better law firms across the globe. It provides various professional growth programs and business development services that cater to the unique needs of its ideal clientele. The Lawyer’s Edge distills its deliverables down to several programs that teach and reinforce the soft skills lawyers need to make the transition from being solely an attorney to being a charismatic and effective business leader.

- Tom Foster of Foster Web Marketing
- Elise Holtzman of The Lawyer’s Edge

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.