Welcome to Episode 38 of the On a Mission Mojo podcast! Today's episode dives deep into a cornerstone of business success—brand messaging. Host Lori Young sits down with Mayra Gomez Sanchez, a renowned launch and sales conversion copywriter and marketing strategist, to explore the intricate world of crafting culturally relevant and authentic copy. Mayra brings her unique perspective on how effective messaging can bridge cultural divides and create an inclusive marketing space where authentic connections flourish.

Key Takeaways:

• Understanding Target Audience: Mayra emphasizes the importance of knowing both the demographics and psychographics of your target audience to create effective and resonant messaging.
• Cultural Relevance: The conversation underscores the broader definition of culture in marketing, including language, music, food, and other lifestyle components.
• Ethical and Authentic Marketing: Mayra discusses the shift towards heart-centered, ethical marketing practices that reject the high-pressure tactics of traditional bro marketing.
• Comprehensive Copy Strategies: Importance of consistent brand messaging across all forms of communication including social media, email sequences, sales pages, and post-purchase follow-ups.
• Overcoming False Beliefs: Addressing the common false belief that a hired copywriter cannot capture the true voice of a brand, and demonstrating how to successfully collaborate with copywriters.

Guest information:

Mayra Gomez Sanchez is a launch and sales conversion copywriter and marketing strategist, specializing in connecting diverse public audiences to diversity-driven leaders. She is the founder and CEO of Cultural Visionaries, her own copywriting and marketing business where she crafts culturally relevant and genuine copy. Her mission is to bridge the cultural divide and create a space of inclusivity in the marketing realm by focusing on authentic and ethical marketing strategies.

Website: https://www.mayragsanchezagency.com/

Instagram: https://www.instagram.com/culturalvisionaries/

LinkedIn: https://www.linkedin.com/in/mayra-gomez-sanchez-copywriter-marketingstrategist/

Spotify: https://open.spotify.com/playlist/0YD9J3hAHBQ7V9n1wTzbTA

L.I.F.T. Framework - A 4 Step Launch Strategy

Connect with Lori (your host):

Lori Young is a certified online business manager, master marketer, and host of the podcast On a Mission Mojo. As the heart-centered founder of On a Mission Brands, Lori is passionate about helping ambitious changemakers scale their business online with strategic business, marketing and operational support.

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