In this enriching episode of the On a Mission Mojo podcast, Lori Young invites Alan Heymann to delve into the intricacies of leadership, particularly for introverts. Known for his expertise in coaching introverted leaders, Alan outlines his journey and the inception of Peaceful Direction, emphasizing the balance between ambition and inner peace in leadership. Addressing the contemporary workspace, Alan discusses the ever-growing challenges leaders face, particularly the complexity of prioritizing amidst constant demands for attention. His unique approach to subtracting unnecessary burdens to enhance leadership impact fosters a transformative insight for listeners.

Expanding on the nuances of introverted leadership, Alan explains how corporate environments can cater better to introverts.

Key Takeaways:

• Introverted Strengths: Introverted leaders can excel by leveraging their ability to listen deeply and process information thoughtfully.
• Leadership Challenges: The modern leader must skillfully prioritize amidst multiple demands, often requiring a subtraction of roles and responsibilities.
• Peaceful Leadership: The integration of ambition with a sense of grounding peace defines effective leadership in Alan's methodology.
• Navigating Environments: Leaders can foster inclusive environments by accommodating diverse processing styles, enhancing team contributions.
• Transformation through Analogies: Alan's book, "Embrace Your Inner Peaches," offers impactful leadership lessons through relatable analogies.

Guest information:

Alan Heymann, JD, PCC (he/him) has a knack for coaching fellow introverts, helping them find their superpowers in an extroverted world. Alan also specializes in coaching through transitions. He brings a warm, open and energetic presence to his coaching clients. To date, Alan has coached leaders who were born in 32 countries and work on 4 continents. His clients have spanned corporations (including the Fortune 50), nonprofit organizations, public utilities, federal, county and municipal governments.

Alan is the author of the book Don’t Just Have the Soup: 52 Analogies for Leadership, Coaching and Life. An expert communicator and engaging speaker, he spent more than two decades in public, government and nonprofit communications -- leading teams from 2 to more than 100 people. Inspired by a career transformation he brought about with the support of an executive coach, Alan founded Peaceful Direction in April 2019.

Website: www.peacefuldirection.com
LinkedIn: https://linkedin.com/in/alanheymann
Book: Don’t Just Have the Soup: 52 Analogies for Leadership, Coaching and Life

Connect with Lori (your host):

Lori Young is a certified online business manager, master marketer, and host of the podcast On a Mission Mojo. As the heart-centered founder of On a Mission Brands, Lori is passionate about helping ambitious changemakers scale their business online with strategic business, marketing and operational support.

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Welcome to Episode 38 of the On a Mission Mojo podcast! Today's episode dives deep into a cornerstone of business success—brand messaging. Host Lori Young sits down with Mayra Gomez Sanchez, a renowned launch and sales conversion copywriter and marketing strategist, to explore the intricate world of crafting culturally relevant and authentic copy. Mayra brings her unique perspective on how effective messaging can bridge cultural divides and create an inclusive marketing space where authentic connections flourish.

Key Takeaways:

• Understanding Target Audience: Mayra emphasizes the importance of knowing both the demographics and psychographics of your target audience to create effective and resonant messaging.
• Cultural Relevance: The conversation underscores the broader definition of culture in marketing, including language, music, food, and other lifestyle components.
• Ethical and Authentic Marketing: Mayra discusses the shift towards heart-centered, ethical marketing practices that reject the high-pressure tactics of traditional bro marketing.
• Comprehensive Copy Strategies: Importance of consistent brand messaging across all forms of communication including social media, email sequences, sales pages, and post-purchase follow-ups.
• Overcoming False Beliefs: Addressing the common false belief that a hired copywriter cannot capture the true voice of a brand, and demonstrating how to successfully collaborate with copywriters.

Guest information:

Mayra Gomez Sanchez is a launch and sales conversion copywriter and marketing strategist, specializing in connecting diverse public audiences to diversity-driven leaders. She is the founder and CEO of Cultural Visionaries, her own copywriting and marketing business where she crafts culturally relevant and genuine copy. Her mission is to bridge the cultural divide and create a space of inclusivity in the marketing realm by focusing on authentic and ethical marketing strategies.

Website: https://www.mayragsanchezagency.com/

Instagram: https://www.instagram.com/culturalvisionaries/

LinkedIn: https://www.linkedin.com/in/mayra-gomez-sanchez-copywriter-marketingstrategist/

Spotify: https://open.spotify.com/playlist/0YD9J3hAHBQ7V9n1wTzbTA

L.I.F.T. Framework - A 4 Step Launch Strategy

Connect with Lori (your host):

Lori Young is a certified online business manager, master marketer, and host of the podcast On a Mission Mojo. As the heart-centered founder of On a Mission Brands, Lori is passionate about helping ambitious changemakers scale their business online with strategic business, marketing and operational support.

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In this episode of the On a Mission Mojo podcast, host Lori Young welcomes the insightful Kate Gilbert for a session of "social media therapy." If you’ve ever felt overwhelmed by managing your social media or disheartened by low engagement, this episode is tailored for you. Kate Gilbert, known for her blend of empathetic support and straightforward advice, shares her journey from founding an online knitting magazine to becoming an esteemed business coach. She discusses the importance of creating a manifesto to guide your content, the nuances of personal branding, and practical tips for making social media endeavors more effective and less stressful.

Throughout the conversation, Kate emphasizes clarity on one's mission and the importance of storytelling on social media. She breaks down the concept of personal branding, urging authenticity, and shares her perspective on evaluating the success of social media efforts beyond vanity metrics. Kate provides practical advice on managing social media efficiently, including batching content creation and engaging in strategic repetition. She also addresses the importance of adaptability in using various content formats, especially video, to reach and engage audiences effectively.

Guest information:

Kate Gilbert’s clients affectionately dub her a “hand-holder/butt-kicker” for her unique blend of compassionate support and a can-do, no-BS attitude. Kate empowers entrepreneurs to bring big ideas to life through one-on-one coaching, community events, and dynamic group programs, helping them post high-quality, engaging social media content and actually enjoy it!

https://kategilbert.com/

https://www.instagram.com/kategi/

Content Creation Roadmap: https://kategilbert.com/roadmap

Connect with Lori (your host):

Lori Young is a certified online business manager, master marketer, and host of the podcast On a Mission Mojo. As the heart-centered founder of On a Mission Brands, Lori is passionate about helping ambitious changemakers scale their business online with strategic business, marketing and operational support. As their strategic biz bestie, her clients enjoy her relationship-focused and business-minded approach to growth. Lori is passionate about her team and leads a collaborative effort that helps everyone have fun while making a big impact. In her spare time, she is spending time with family & friends, watching the latest TV series with her spouse, or trying to master the game of golf - literally impossible.

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