Summary

In this episode of the FEEL GOOD Sales Podcast, I chat with Laura Chattington, cofounder of Offer Accelerator Live, to talk about the magic that happens when you align your passion with what your audience actually wants. Laura shares why it’s so important to listen to what people really want—and how this simple shift can completely change your sales game. We also discuss the power of partnerships and why you don’t have to do it all alone. Plus, Laura’s got some great tips on how to keep things simple, even when marketing and tech feel overwhelming. If you're ready to make your sales process smoother and more fun, this episode is packed with ideas you can start using right away!

FEEL GOOD Sales Process Takeaways F - Find & Align: Laura emphasizes the need to align what you offer with what your audience actually wants.

"One of the things you really need to learn is to listen to what people actually want... what they're going to invest in is going to be what they want."

E - Establish & Build: Laura talks about establishing your online presence in a way that elevates your brand and how choosing the right platform can make a significant difference.

"It's about showing up where your audience is and giving them the confidence that you are the solution they’ve been looking for."

E - Engage & Excite: Laura discusses how crafting an irresistible experience can lead to genuine enthusiasm and connection.

"How can I create an experience that is so good that clients are excited about investing in my offer?"

L - Leverage & Link: She discusses leveraging connections and partnerships to expand your reach and grow your business more efficiently.

"When you start leveraging your audiences and the people you work with, one-on-one makes ten gazillion."

D - Delight & Deepen: Laura highlights the importance of deepening relationships with clients.

"Ask yourself, ‘How can I delight my clients today?’ It’s about creating an experience that keeps them engaged and coming back for more."

Supporter

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Links and Subscribe If you loved what Laura had to share, be sure to check out her Offer Accelerator Live program, where she helps coaches and entrepreneurs simplify their marketing and tech to reach six and seven figures.

Ready to transform your sales process? Join my free masterclass, "Get Found, Make Money," where we'll go through step-by-step how to attract the people who actually need your service and create a sales process that feels good and actually works. Sign up here!

Looking to elevate your sales process even further? Join our Feel Good Sales Facebook group to continue the conversation and help each other grow. Also, make sure to subscribe to our newsletter on the Feel Good Sales Website so you never miss an episode or update.

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Chapters

00:00 Introduction and Guest Introduction

03:08 Finding and Aligning with Your Audience

06:16 Clarifying Your Offer

09:20 Listening to Client Needs

12:01 Building Rapport Before Selling

15:02 Establishing Your Online Presence

18:12 Choosing the Right Platform

21:08 Engaging and Exciting Your Audience

24:07 Leveraging Partnerships and Collaborations

26:54 Growing and Attracting Your Audience

30:18 Overcoming Blocks and Creating Offers

33:19 Delighting and Deepening Client Relationships

Keywords

Marketing and Tech Simplification, Building Connections, Offer Creation, Sales Process, Audience Alignment, Strategic Partnerships, Engaging Clients, Business Growth, Feel Good Sales, Entrepreneur Success, Clarity in Business, Leveraging Networks, Sales Strategies