Your clients adore you.

It's why they want to come and train with you every week. Which is great... except when you want to go away or you're too busy and you want to offload one of your sessions to a new trainer. Talk about clearing the room (or fitness class).

Today's episode is all about how to find great trainers. A trainer you can mentor, who you can trust and who your clients love. Someone who can help give you some more freedom and flexibility in your business.

I cover:

• What skills and attributes to look for in a trainer
• My best tip for conducting a successful interview
• The 3 phases of mentoring/shadowing a new coach
• What to pay someone who works for you
• How to retain a great coach long-term

Helpful links:

Instagram: @kylewood_bci
Free Toolkit: Bootcamp Trainers Toolkit
Free Workouts: My 5 Favourite Bootcamp Workouts
Newsletter: The Friday Finisher
Related content: 4 More Lessons Learned To Help Save Your Bootcamp Business - the part on having an assistant trainer

Last episode on The Warm Up I shared some proven methods for retaining group fitness and PT clients, but what if no one even knows your classes exist? It's easy to feel like just another fitness business in a giant sea of fitness trainers in today's world of marketing online, so I want to share some low- and no-cost marketing methods for generating some interest in your bootcamp and group fitness classes.

• (00:00) - Welcome to The Warm Up Episode 2
• (00:11) - Introduction to Low-Cost Marketing Strategies
• (01:39) - Finding Ease in Marketing
• (04:02) - The Three-Month Experiment
• (05:27) - 1. Community Notice Boards
• (06:51) - 2. Leveraging Beauty and Health Connections
• (08:22) - 3. The Power of Ugly Flyers
• (09:46) - 4. Online Community Notice Boards (eg. Facebook groups)
• (11:35) - 5. Rewarding Referrals
• (13:09) - 6. How To Use Social Media
• (16:33) - 7. Turning Negative Reviews into Sales
• (17:53) - 8. Reconnecting with Old Clients
• (19:12) - 9. Cross-Promoting with Local Businesses
• (20:21) - 10. Utilizing Facebook Events (or Meetup, Eventbrite, etc.)
• (21:21) - 11. Sponsoring Local Teams and Organizations
• (23:28) - 12. Choosing Yourself: Organize Your Own Events
• (25:12) - 13. Launching New Offerings
• (26:17) - 14. The Importance of Consistency
• (27:20) - Wrapping Up

Instagram: @kylewood_bci
Free Toolkit: Bootcamp Trainers Toolkit
Free Workouts: My 5 Favourite Bootcamp Workouts
Newsletter: The Friday Finisher

A great workout plan is key to a creating a popular fitness class, but it's not all you need. Here are some simple things I started doing in my clients that added up to big results in terms of class attendance and client retention.

Get my free Bootcamp Trainer Toolkit: https://www.bootcampideas.com/

Links:
Article mentioned: The Ultimate Guide to Planning A Great Bootcamp Routine
Instagram: https://www.instagram.com/kylewood_bci/
Free Toolkit: https://www.bootcampideas.com/toolkit-sign-up/
Free Workouts: https://www.bootcampideas.com/5workouts/
Newsletter: https://www.bootcampideas.com/newsletter/