Your clients adore you.

It's why they want to come and train with you every week. Which is great... except when you want to go away or you're too busy and you want to offload one of your sessions to a new trainer. Talk about clearing the room (or fitness class).

Today's episode is all about how to find great trainers. A trainer you can mentor, who you can trust and who your clients love. Someone who can help give you some more freedom and flexibility in your business.

I cover:

• What skills and attributes to look for in a trainer
• My best tip for conducting a successful interview
• The 3 phases of mentoring/shadowing a new coach
• What to pay someone who works for you
• How to retain a great coach long-term

Helpful links:

Instagram: @kylewood_bci
Free Toolkit: Bootcamp Trainers Toolkit
Free Workouts: My 5 Favourite Bootcamp Workouts
Newsletter: The Friday Finisher
Related content: 4 More Lessons Learned To Help Save Your Bootcamp Business - the part on having an assistant trainer

Last episode on The Warm Up I shared some proven methods for retaining group fitness and PT clients, but what if no one even knows your classes exist? It's easy to feel like just another fitness business in a giant sea of fitness trainers in today's world of marketing online, so I want to share some low- and no-cost marketing methods for generating some interest in your bootcamp and group fitness classes.

• (00:00) - Welcome to The Warm Up Episode 2
• (00:11) - Introduction to Low-Cost Marketing Strategies
• (01:39) - Finding Ease in Marketing
• (04:02) - The Three-Month Experiment
• (05:27) - 1. Community Notice Boards
• (06:51) - 2. Leveraging Beauty and Health Connections
• (08:22) - 3. The Power of Ugly Flyers
• (09:46) - 4. Online Community Notice Boards (eg. Facebook groups)
• (11:35) - 5. Rewarding Referrals
• (13:09) - 6. How To Use Social Media
• (16:33) - 7. Turning Negative Reviews into Sales
• (17:53) - 8. Reconnecting with Old Clients
• (19:12) - 9. Cross-Promoting with Local Businesses
• (20:21) - 10. Utilizing Facebook Events (or Meetup, Eventbrite, etc.)
• (21:21) - 11. Sponsoring Local Teams and Organizations
• (23:28) - 12. Choosing Yourself: Organize Your Own Events
• (25:12) - 13. Launching New Offerings
• (26:17) - 14. The Importance of Consistency
• (27:20) - Wrapping Up

Instagram: @kylewood_bci
Free Toolkit: Bootcamp Trainers Toolkit
Free Workouts: My 5 Favourite Bootcamp Workouts
Newsletter: The Friday Finisher

A great workout plan is key to a creating a popular fitness class, but it's not all you need. Here are some simple things I started doing in my clients that added up to big results in terms of class attendance and client retention.

Get my free Bootcamp Trainer Toolkit: https://www.bootcampideas.com/

Links:
Article mentioned: The Ultimate Guide to Planning A Great Bootcamp Routine
Instagram: https://www.instagram.com/kylewood_bci/
Free Toolkit: https://www.bootcampideas.com/toolkit-sign-up/
Free Workouts: https://www.bootcampideas.com/5workouts/
Newsletter: https://www.bootcampideas.com/newsletter/

Did you have that moment when you made the switch from doing personal training as a hobby to ‘this is what I want to do full-time’ when you realised… ‘Wow, now I’m running a business.’?

I remember that moment and I it occurred to me around then that there are probably some business “things” I should be doing.

Over the years running bootcamps and training PT clients I learned a lot of those things and today I want to share with you one really simple business thing that will help you stay organised, keep your fitness business growing and help you continue to evolve as a trainer and self-employed person.

It’s the simple process of coming up with a super simple, yet actionable Quarterly Plan.

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Create your own plan for next quarter in one of my free upcoming workshops: Book Here

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• (00:00) - Introduction
• (01:01) - Quarterly Planning for Fitness Professionals
• (01:55) - Warmup Challenge Announcement
• (04:25) - Benefits of Quarterly Planning
• (07:44) - Five-Step Framework for Quarterly Planning
• (15:30) - Invitation to Quarterly Planning Workshop

As fitness trainers we all want to help others while also feeling emotionally and financially supported. But, going by recent emails you’ve sent me, that’s a bit of a struggle right now.

In this episode I share some of my own experiences, recent and in the past, where I didn’t feel financially or emotionally supported in my fitness career. And then, because I’m not an a-hole, I also share some ways that I worked through those moments.

I also dive into how this month’s theme on the podcast and in our community will help you if you feel like you or your classes are in a bit of a slump right now. It’s the perfect way to find your zest again!

• (00:00) - Introduction and Welcome
• (00:33) - Recent Challenges and Personal Updates
• (02:31) - Current Struggles in the Fitness Industry
• (06:49) - Empowering Clients and Business Philosophy
• (10:49) - My First Bootcamp Experience
• (18:44) - Warmup Focus and Upcoming Challenge

I don’t run ads on my podcasts, websites and newsletters. Instead I focus on creating helpful products and services to help you on your journey as a fitness trainer. If you love the podcast, you can support it by buying something from Bootcamp Ideas.

This week I’m recommending the brand-new BCI All-Access Pass which gives you access to all of my courses and tools (including BootCraft) for one low price. Check it out.

Links

• If you’re looking for the Bootcamp Ideas newsletter, then head to my 21 Days of Bootcamp Ideas series and sign up to get free access.
• Also, our free Facebook group, BCI: Ask, is back. Feel free to join us if you’re not already a member.
• If you’re enjoying the podcast, please leave a review so others can find it.
• If you’re not familiar with my website, it’s called Bootcamp Ideas. You can find more ideas for your business and group fitness classes there.

Here's how to be an influencer in your community without being an 'influencer'.

In today's episode I've brought back one of the most popular episodes from the Dale & Kyle Show where we break down the difference between a following, an audience and a community. We share why you need to know the difference and how you can serve all 3 to help you grow your business.

We also talk about some social media best practices to help you stay sane when it comes to creating content.

Enjoy!

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• (00:00) - Introduction to the Group Fitness Experience
• (00:57) - The Concept of a Light Work Week
• (01:44) - Podcast Episode Introduction: Building Your Following
• (02:53) - The Importance of Setting Boundaries
• (06:00) - Building a Following vs. Building a Community
• (15:31) - Consistency is Key
• (17:42) - Finding Your Medium and Authenticity
• (21:35) - Building a Community vs. Gaining Followers
• (22:51) - The Importance of Community Engagement
• (25:01) - Leveraging Social Media Platforms
• (26:53) - Diversifying Your Online Presence
• (30:19) - Consistency and Planning in Social Media
• (33:47) - Creating Effective Social Media Posts with Canva
• (36:56) - Automating Social Media with Social Bee
• (38:50) - Conclusion and Final Thoughts

Non-Sponsor

I don't run ads on my podcasts, websites and newsletters. Instead I focus on creating helpful products and services to help you on your journey as a fitness trainer. If you love the podcast, you can support it by buying something from Bootcamp Ideas.

This week I'm recommending the brand-new BCI All-Access Pass which gives you access to all of my courses and tools (including BootCraft) for one low price. Check it out.

Links to things mentioned:

• If you're enjoying the podcast, please leave a review so others can find it.
• If you’re not familiar with my website, it’s called Bootcamp Ideas. You can find more ideas for your business and group fitness classes there.
• This May I’m running a free challenge to help you find clients called The 5×5 Challenge. Join in anytime.
• Dale and I mention a few resources like Canva and Social Bee.

Today I'm reading from one of my articles a story about one of my early - dreadful - attempts to sign up a new PT client. You'll want to listen in just for the cringe factor (I'm sure you'll be able to relate). I also cover:

• How to become more confident in your skills
• What got me through my early days as a trainer
• What part of my body gets really sweaty when nervous

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• (00:00) - Introduction to the episode
• (00:34) - Finding the Podcast Rhythm: Writing and Recording
• (02:37) - Sharing Timeless Writing: Confidence Takes Time
• (02:55) - The Journey of Gaining Confidence as a Trainer
• (10:55) - Offering Support Through BCI All Access Pass

• I'm very excited to announce that the BCI All-Access Pass is here! If you liked this episode you'll likely enjoy my workshop 'Raving Fans' which is all about getting more referrals which is just one part of the All-Access Pass. Sign up for the price of a cup of coffee a week.
• Also, here is a great video from Humans of New York (HONY) creator, Brandon Stanton, on how he found confidence was the thing that helped him most when approaching strangers on the street and asking to take their photograph.
• You can read the original version of this article here: No One Tells You This: Confidence Takes Time

If you are feeling like you need some inspiration for growing the size of your bootcamp and group fitness classes, then you will love today’s episode.

It’s natural in a fitness business to go through periods where you have lots of new people coming in and periods where you just have a few new faces appearing at your classes. What’s most important though is that you’re always experimenting with new ways to find new clients and that there is at least some new people starting with you to balance out the natural attrition.

In today’s episode of The Group Fitness Experience, I’m going to share with you 24 (actually, there is 27 but 24 for 2024 has a nicer ring to it) different ideas for finding and attracting new clients. Enjoy!

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Would you like a handful of new clients? This May I’m running a free challenge called The 5x5 Challenge where I’ll show you a simple method to get 5 new clients and we’re going to do this like a HIIT workout where we get in, do the work and get out. You can start as soon as you join, so join us for The 5x5 Challenge today.

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• (00:00) - Introduction to the Episode
• (00:31) - Today's Inspiration: 24 Ways to Find More Clients
• (01:00) - The Importance of Consistently Adding New Clients
• (02:03) - Introducing the 5x5 Challenge on Bootcamp Ideas
• (03:57) - Announcing the All-Access Pass for Bootcamp Ideas
• (07:16) - Branding: The Foundation of Client Acquisition (1-4)
• (11:37) - Leveraging the Online World for Growth (5-10)
• (16:54) - Offline Strategies for Expanding Your Client Base (11-15)
• (22:24) - Community Engagement and Client Retention (16-21)
• (30:41) - Attract New Clients By Doing Something New (22-27)
• (34:54) - Conclusion and Defining Your Own Success

Links

• If you’re not familiar with my website, it’s called Bootcamp Ideas. You can find more ideas for your business and group fitness classes there.
• This May I’m running a free challenge to help you find clients called The 5x5 Challenge. Join in anytime.
• When I talked about newsletters I mentioned a helpful newsletter that gives you prompts for your newsletter (very meta, I know). You can find it on Nicole Cloutier’s website.
• Towards the end I mentioned the roller coaster of business, this graphic sums it up so well.