Join us as we dive into the essentials of designing an effective trade show booth. Learn how giving your booth a clear purpose can make all the difference in attracting and engaging visitors. Don't just show up—stand out!

Time Stamps

• 00:41 - Episode Intro
• 01:05 - Understanding the Trade Show Industry Post-Pandemic
• 02:44 - The Concept of Jobs to Be Done
• 04:55 - Defining Your Trade Show Booth's Job
• 06:44 - Strategies for Effective Booth Design
• 10:35 - Preparing and Managing Booth Staff
• 20:18 - Real-Life Examples of Successful Booths
• 30:26 - Final Tips and Resources for Exhibitors

Snippets from the Episode

• " 85% of us, the reason we participate as exhibitors at shows is to generate qualified leads. That's the mission. - Chris Griffin
•   "What's the experience I'm driving people to? What's gonna get 'em in and interacting with me a little bit? What are the six or eight pieces of information I've predetermined that I need, that I can work into the conversation so I can capture that information?" - Chris Griffin
•   "It is critical that your booth has a clear job, and it's part of the strategy that you guys have to put together for your company.” -Chris Griffin

Resources

• ⁠Jobs to be Done by Clayton Christensen
• Trade Show Displays⁠
• Need Help With An Event? Get in touch with⁠ CrewXP ⁠
• Watch On ⁠YouTube⁠
• Follow Us On Social:⁠ LinkedIn⁠, ⁠Facebook⁠
• Have Questions? ⁠Email us⁠

More from Chris

• ⁠CrewXP ⁠
• ⁠Email Chris⁠
• ⁠Chris on LinkedIn⁠

More from Khalil

• ⁠benali.com ⁠
• ⁠Email Khalil⁠
• ⁠Meet With Khalil⁠
• ⁠LinkedIn⁠
• ⁠Facebook⁠
• ⁠Instagram

Dive into the key considerations when choosing to rent or purchase exhibit displays for trade shows. Find out which option could save you time and money while enhancing your trade show presence.

Time Stamps

• 00:38 - Should You Buy or Rent?
• 01:18 - Factors to Consider When Deciding
• 02:17 - Cost of Owning an Exhibit
• 05:16 - Maintenance & Repairs
• 12:43 - Advantages of Renting
• 14:25 - Cost Comparison: Renting vs. Buying
• 16:54 - Customization and Mixed Models
• 21:36 - Disadvantages of Renting
• 30:27 - Choosing the Right Exhibit House
• 32:44 - Conclusion and Final Thoughts

Snippets from the Episode

• "The first thing you have to consider when deciding to purchase or rent is how many times you gonna be participating in an event where you're gonna use this in trade shows? For me, the magic number's always been three." -Chris Griffin
• I really like renting as an option. You're still gonna invest in your own graphic messaging, but when you're paying to rent that structure, it's somebody else's problem to make sure that you don't have to pay a storage fee. There's no upcharge or upkeep for repairing cracks and chips, and scratches. If you're dealing with a professional exhibit house, you just show up and you're booth's ready." -Chris Griffin
• "Most people think about the cost of designing and building an exhibit. They don't necessarily think about the cost of owning it and using it." -Chris Griffin

Resources

• Trade Show Displays
• Need Help With An Event? Get in touch with CrewXP
• Watch On YouTube
• Follow Us On Social: LinkedIn, Facebook
• Have Questions? Email us

More from Chris

• CrewXP
• Email Chris
• Chris on LinkedIn

More from Khalil

• benali.com
• Email Khalil
• Meet With Khalil
• LinkedIn
• Facebook
• Instagram

Ever thought of your trade show booth as more than just a booth? Dive into the idea of treating it as a branch office for strategic success. Discover actionable insights on planning, staff training, and creating engaging experiences to maximize your ROI. Listen now!

Time Stamps

• 00:48 - Episode Intro
• 02:38 - Opening a Branch Office at Trade Shows
• 06:10 - Strategic Planning for Trade Show Success
• 10:11 - Engaging and Training Your Staff
• 22:48 - Engaging Trade Show Visitors
• 22:58 - Choosing the Right Staff for Your Booth
• 24:37 - Creating a Compelling Booth Experience
• 26:40 - Maximizing Client and Prospect Interactions
• 29:01 - Budgeting and Planning for Success

Snippets from the Episode

• "It's not enough to buy a pretty booth or rent something. There's gotta be a strategy and then a tactical plan to drive that traffic there.” -Chris Griffin
• “You've gotta be able to engage, qualify, present, and close.  And close doesn't mean get a deal. Close means close on a commitment. ” -Chris Griffin
• “It gets harder and harder to get in front of our clients and prospects now. But shows are a great place to do that.” -Chris Griffin

Resources

• Experience Builders on LinkedIn
• Experience Builders on Facebook

More from Chris

• CrewXP
• Email Chris
• Chris on LinkedIn

More from Khalil

• Email Khalil
• Meet With Khalil
• Khalil on LinkedIn