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  • 049 - Don’t Just Show Up: Design a Booth That Works

    049 - Don’t Just Show Up: Design a Booth That Works
    2025/05/15

    Join us as we dive into the essentials of designing an effective trade show booth. Learn how giving your booth a clear purpose can make all the difference in attracting and engaging visitors. Don't just show up—stand out!


    Time Stamps

    • 00:41 - Episode Intro
    • 01:05 - Understanding the Trade Show Industry Post-Pandemic
    • 02:44 - The Concept of Jobs to Be Done
    • 04:55 - Defining Your Trade Show Booth's Job
    • 06:44 - Strategies for Effective Booth Design
    • 10:35 - Preparing and Managing Booth Staff
    • 20:18 - Real-Life Examples of Successful Booths
    • 30:26 - Final Tips and Resources for Exhibitors


    Snippets from the Episode

    • " 85% of us, the reason we participate as exhibitors at shows is to generate qualified leads. That's the mission. - Chris Griffin
    •   "What's the experience I'm driving people to? What's gonna get 'em in and interacting with me a little bit? What are the six or eight pieces of information I've predetermined that I need, that I can work into the conversation so I can capture that information?" - Chris Griffin
    •   "It is critical that your booth has a clear job, and it's part of the strategy that you guys have to put together for your company.” -Chris Griffin


    Resources

    • ⁠Jobs to be Done by Clayton Christensen
    • Trade Show Displays⁠
    • Need Help With An Event? Get in touch with⁠ CrewXP ⁠
    • Watch On ⁠YouTube⁠
    • Follow Us On Social:⁠ LinkedIn⁠, ⁠Facebook⁠
    • Have Questions? ⁠Email us⁠


    More from Chris

    • ⁠CrewXP ⁠
    • ⁠Email Chris⁠
    • ⁠Chris on LinkedIn⁠


    More from Khalil

    • ⁠benali.com ⁠
    • ⁠Email Khalil⁠
    • ⁠Meet With Khalil⁠
    • ⁠LinkedIn⁠
    • ⁠Facebook⁠
    • ⁠Instagram
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    35 分
  • 048 - Exhibit Spend: Do I Rent or Purchase?

    048 - Exhibit Spend: Do I Rent or Purchase?
    2025/05/01

    Dive into the key considerations when choosing to rent or purchase exhibit displays for trade shows. Find out which option could save you time and money while enhancing your trade show presence.


    Time Stamps

    • 00:38 - Should You Buy or Rent?
    • 01:18 - Factors to Consider When Deciding
    • 02:17 - Cost of Owning an Exhibit
    • 05:16 - Maintenance & Repairs
    • 12:43 - Advantages of Renting
    • 14:25 - Cost Comparison: Renting vs. Buying
    • 16:54 - Customization and Mixed Models
    • 21:36 - Disadvantages of Renting
    • 30:27 - Choosing the Right Exhibit House
    • 32:44 - Conclusion and Final Thoughts


    Snippets from the Episode

    • "The first thing you have to consider when deciding to purchase or rent is how many times you gonna be participating in an event where you're gonna use this in trade shows? For me, the magic number's always been three." -Chris Griffin
    • I really like renting as an option. You're still gonna invest in your own graphic messaging, but when you're paying to rent that structure, it's somebody else's problem to make sure that you don't have to pay a storage fee. There's no upcharge or upkeep for repairing cracks and chips, and scratches. If you're dealing with a professional exhibit house, you just show up and you're booth's ready." -Chris Griffin
    • "Most people think about the cost of designing and building an exhibit. They don't necessarily think about the cost of owning it and using it." -Chris Griffin


    Resources

    • Trade Show Displays
    • Need Help With An Event? Get in touch with CrewXP
    • Watch On YouTube
    • Follow Us On Social: LinkedIn, Facebook
    • Have Questions? Email us


    More from Chris

    • CrewXP
    • Email Chris
    • Chris on LinkedIn


    More from Khalil

    • benali.com
    • Email Khalil
    • Meet With Khalil
    • LinkedIn
    • Facebook
    • Instagram
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    36 分
  • 047 - More Than a Booth: It's a "Branch Office"

    047 - More Than a Booth: It's a "Branch Office"
    2025/04/17

    Ever thought of your trade show booth as more than just a booth? Dive into the idea of treating it as a branch office for strategic success. Discover actionable insights on planning, staff training, and creating engaging experiences to maximize your ROI. Listen now!


    Time Stamps

    • 00:48 - Episode Intro
    • 02:38 - Opening a Branch Office at Trade Shows
    • 06:10 - Strategic Planning for Trade Show Success
    • 10:11 - Engaging and Training Your Staff
    • 22:48 - Engaging Trade Show Visitors
    • 22:58 - Choosing the Right Staff for Your Booth
    • 24:37 - Creating a Compelling Booth Experience
    • 26:40 - Maximizing Client and Prospect Interactions
    • 29:01 - Budgeting and Planning for Success


    Snippets from the Episode

    • "It's not enough to buy a pretty booth or rent something. There's gotta be a strategy and then a tactical plan to drive that traffic there.” -Chris Griffin
    • “You've gotta be able to engage, qualify, present, and close.  And close doesn't mean get a deal. Close means close on a commitment. ” -Chris Griffin
    • “It gets harder and harder to get in front of our clients and prospects now. But shows are a great place to do that.” -Chris Griffin


    Resources

    • Experience Builders on LinkedIn
    • Experience Builders on Facebook


    More from Chris

    • CrewXP
    • Email Chris
    • Chris on LinkedIn


    More from Khalil

    • Email Khalil
    • Meet With Khalil
    • Khalil on LinkedIn
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    43 分
  • 046 - Setting Intentional Revenue Targets

    046 - Setting Intentional Revenue Targets
    2025/04/03

    Join Chris & Khalil as they explore strategies for hitting new revenue targets through intentional planning and effective team engagement. Discover how profit sharing can align your team towards common goals. Tune in now!


    Time Stamps

    • 01:00 - Episode Intro
    • 02:44 - Revenue Targets and Growth Strategies
    • 07:24 - Reviewing Financial Metrics
    • 11:58 - Managing Overhead and Fixed Costs
    • 17:05 - Profit Sharing and Employee Engagement
    • 24:57 - Planning for Seasonal Workload
    • 26:00 - Forecasting for Growth
    • 26:34 - Analyzing Customer Contributions
    • 29:07 - Project Management and New Opportunities
    • 34:16 - Setting Realistic Growth Targets


    Snippets from the Episode

    • "Once you're in business, you realize it's not what you sell, it's what you keep, right? - Chris Griffin
    • Sometimes you're so busy doing, you don't have the time to do the planning. - Chris Griffin
    • Somebody told me 25 years ago, in the trade show business, you are guaranteed to make money six months a year if you show up with your shoes tied. You are guaranteed you are gonna lose money at least two months. And it's the other four months that determine whether you have a good year or a bad year. What are you doing with those four months? -Chris Griffin


    Resources

    • Need Help With An Event? Get in touch with CrewXP
    • Watch On YouTube
    • Follow Us On Social: LinkedIn, Facebook
    • Have Questions? Email us


    More from Chris

    • CrewXP
    • Email Chris
    • Chris on LinkedIn


    More from Khalil

    • benali.com
    • Email Khalil
    • Meet With Khalil
    • LinkedIn
    • Facebook
    • Instagram
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    49 分
  • 045 - Tariffs and Their Impact on Small Businesses with Rob Cohen

    045 - Tariffs and Their Impact on Small Businesses with Rob Cohen
    2025/03/18
    Curious about how tariffs are affecting our industry? Join our conversation with Rob Cohen, where we unravel how these taxes impact the market and what small business owners should know. It's a must-listen for every business owner!Time Stamps01:11 - Episode & Guest Intro03:48 - Historical Context of Tariffs05:08 - Current Tariff Policies and Their Implications08:09 - Legal and Political Aspects of Tariffs14:53 - Creative Solutions and Alternatives17:37 - Economic and Market Impacts21:07 - Challenges and Legal Actions24:06 - Global Perspectives and Future Trends25:48 - Impact of Moving Shows Internationally27:19 - Cost Implications for American Companies27:47 - Tariffs and Their Broader Implications30:27 - Workforce and Trade Skills Shortage32:45 - Strategizing Around Tariffs34:42 - Long-Term Effects of Tariffs36:33 - Historical Context and Future Projections37:41 - Political and Economic Consequences38:20 - Episode Takeaways46:35 - Call to Action for Legislative Action DaySnippets from the Episode"I'm boggled in Massachusetts, where I live, to read the news reports that there are more kids that want to go to trade schools than there are slots to attend trade schools. - Rob CohenI don't think that tariffs are short-lived. - Rob CohenThe deterioration of our ability to compromise is crippling our country. And until we get back to a point where we can come together and compromise, legislate, and not get everything that you want, get some things, we're in trouble. - Rob Cohen50 percent of the U.S. economy is made up of small businesses and we are now finding ourselves in a situation where tariffs are touching way more that affects all of those. It's not just one or two products that we can sort of ignore. -Chris GriffinRegistration for ECA’s 2025 Legislative Action Day ResourcesNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from Rob CohenRob Cohen on LinkedInDisplay Supply & Lighting, Inc. WebsiteMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram
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    49 分
  • 044 - GTD: Manage Emails Better

    044 - GTD: Manage Emails Better
    2025/02/27

    Are you constantly drowning in emails? Let’s dive into the Getting Things Done framework and discover powerful techniques to unsubscribe from chaos!


    Time Stamps

    • 01:18 - Episode Intro
    • 01:53 - Understanding 'Getting Things Done' (GTD)
    • 04:05 - Chris's Email Management Challenges
    • 09:12 - Implementing GTD in Email
    • 31:05 - Using Gmail Keyboard Shortcuts
    • 41:34 - Achieving Inbox Zero


    Snippets from the Episode

    • "  Getting things done is a framework for stress-free productivity. Productivity is what he said, but there's a basic concept that kind of overarches it - that is your mind is great for having ideas and it's terrible for storing them.” -Khalil
    • “I feel the weight of my unread inbox every day.” -Chris
    • “It feels liberating to unsubscribe.” -Chris
    • “ The idea is your inbox is at zero and you know exactly what emails you need to take action on immediately.” -Khalil


    Resources

    • Getting Things Done website
    • Getting Things Done on Amazon
    • Getting Things Done on Spotify
    • Need Help With An Event? Get in touch with CrewXP
    • Watch On YouTube
    • Follow Us On Social: LinkedIn, Facebook
    • Have Questions? Email us


    More from Chris

    • CrewXP
    • Email Chris
    • Chris on LinkedIn


    More from Khalil

    • benali.com
    • Email Khalil
    • Meet With Khalil
    • LinkedIn
    • Facebook
    • Instagram
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    50 分
  • 043 - Why You Can't DIY a Trade Show Booth (and expect ROI)

    043 - Why You Can't DIY a Trade Show Booth (and expect ROI)
    2025/02/13

    Thinking about building your own trade show booth? It might be more complex than you think. Tune in to our latest episode where we break down the unexpected costs and challenges!

    Time Stamps

    • 00:56 - Episode Intro

    • 02:01 - Understanding Trade Show Booth Requirements

    • 04:26 - Budgeting for Trade Show Booths

    • 06:31 - Space and Layout Considerations

    • 10:38 - Logistics and Hidden Costs

    • 14:16 - The Marshalling Yard

    • 17:31 - Maximizing the Exhibit Space

    • 19:17 - Engaging Attendees Effectively

    • 25:04 - Strategic Planning for Trade Shows

    • 30:07 - Final Thoughts

    Snippets from the Episode

    • " I always tell exhibitors, if you don't have a budget set, look and see what the average is.” -Chris Griffin

    •  ”Everybody needs a lifeline in a strange trade show city because Murphy's law is alive and well at a business event.” -Chris Griffin

    Resources

    • Need Help With An Event? Get in touch withCrewXP

    • Watch OnYouTube

      • Follow Us On Social:LinkedIn,Facebook
      • Have Questions?Email us

      More from Chris

      • CrewXP

      • Email Chris

      • Chris on LinkedIn

      More from Khalil

      • benali.com

      • Email Khalil

      • Meet With Khalil

      • LinkedIn

      • Facebook

      • Instagram
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    32 分
  • 042 - The Profit Problem: They Say I Make Money, So Why Don't I Have Any? with Martin Holland

    042 - The Profit Problem: They Say I Make Money, So Why Don't I Have Any? with Martin Holland
    2025/01/28

    Ever feel like your business earns well but your pockets disagree? Join us for an eye-opening conversation with Martin Holland and learn practical tips on boosting your margins and understanding the true purpose of business.


    Time Stamps

    • 01:05 - Episode Intro
    • 01:47 - The Profit Problem: Analyzing Business Earnings
    • 06:18 - Understanding the Purpose of Business
    • 11:02 - Strategies for Increasing Profit Margins
    • 15:06 - Increasing Your Price
    • 19:18 - Reducing Cost & Doing More Work with the Same Resources
    • 24:50 - Pay for Performance
    • 29:13 - Understanding Profit & Cashflow
    • 30:02 - Four Reasons for Profit Without Cash
    • 31:47 - Managing Receivables and Debt
    • 32:27 - Inventory Management and Turnover
    • 35:06 - Discounting Strategies and Customer Impact
    • 41:01 - Importance of Accurate Bookkeeping
    • 42:08 - Preparing for Business Sale
    • 44:26 - Consistent Accounting Practices
    • 48:00 - Break-Even Analysis
    • 55:47 - Episode Takeways


    Snippets from the Episode

    • "If you do not get your books right, it will kill your business. Not maybe, not might, it will kill your business." - Martin Holland
    • "The only thing that will prevent bad books from killing your business is if something else gets it first, like a disaster or theft or fire." - Martin Holland
    • "I realized, I don't think it's margin I'm really after. It's earnings." -Chris Griffin


    Resources

    • Price Increase Calculator
    • Discount Calculator
    • Break Even Calculator
    • Need Help With An Event? Get in touch with CrewXP
    • Watch On YouTube
    • Follow Us On Social: LinkedIn, Facebook
    • Have Questions? Email us


    More from Martin Holland

    • theprofitproblem.com
    • annealbc.com
    • Email Martin
    • Meet With Martin
    • LinkedIn
    • Facebook
    • Instagram


    More from Chris

    • CrewXP
    • Email Chris
    • Chris on LinkedIn


    More from Khalil

    • benali.com
    • Email Khalil
    • Meet With Khalil
    • LinkedIn
    • Facebook
    • Instagram
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    58 分