In today's episode of Fearless Sellers, Joie Roberts interviews Michelle Askin, co-founder of Bloom Daily Planners. They discuss the journey of Bloom, a female-led company that not only focuses on creating planners but also emphasizes giving back to the community.

Michelle shares insights on how Bloom has evolved its mission to inspire and empower individuals through their products, the importance of community engagement, and the challenges faced in running a small business. The conversation highlights the integration of charitable initiatives into business practices and offers advice for aspiring entrepreneurs.

Takeaways

• Bloom Daily Planners was inspired by a love for organization and creativity.
• The mission of Bloom is to inspire and empower users through their planners.
• Community engagement is crucial; focus groups help shape product development.
• Transparency with customers is key when facing business challenges.
• Giving back is integrated into Bloom's business model, enhancing employee satisfaction.
• The planners include tools for goal setting, habit tracking, and reflection.
• Amazon's FBA has been essential for Bloom's growth and scalability.
• Michelle emphasizes the importance of understanding your 'why' in business.
• The future includes creating products for underserved communities.
• Bloom aims to inspire other businesses to adopt a purpose-driven model.

Chapters

[00:01:39-00:01:49] Planner as a personal growth tool.

[00:06:10] Empowerment planners for incarcerated women.

[00:08:32] Impact of planners for women.

[00:12:28] Proofing challenges in small business.

[00:17:09] Balancing business and charity.

[00:19:15] Inspiring women to start businesses.

[00:21:04] Force for good initiatives.

Learn more about Bloom Panners: https://bloomplanners.com/

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers

Want our PPC help? Email: Joie@AMZInsiders.com

Book a free strategy session with Joie Roberts: www.callamz.com

Carolyn Lowe, founder and CEO of ROI Swift, shares strategies for increasing profitability on Amazon without increasing ad spend. She emphasizes the importance of optimizing traffic and conversion rates, as well as focusing on organic growth. Lowe suggests auditing campaigns to eliminate wasted spend and investing in A/B testing and optimization of organic listings.

She also discusses the benefits of using Amazon affiliates and influencers to drive off-Amazon traffic. Additionally, she highlights the significance of skew-level economics and product cloning as strategies to maximize profitability.

• Optimize traffic and conversion rates to increase profitability on Amazon.
• Audit campaigns to eliminate wasted spend and optimize organic listings.
• Consider using Amazon affiliates and influencers to drive off-Amazon traffic.
• Focus on skew-level economics and product cloning to maximize profitability.

Learn more about ROI Swift: https://roiswift.com/about/

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers

Want our PPC help? Email: Joie@AMZInsiders.com

Book a call with Joie Roberts: www.callamz.com

Eugenia Chen, a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon, a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business.

Eugenia emphasizes the importance of creativity, customer engagement, and the lessons learned from her experiences, including the significance of hooks in social media marketing and the value of testing ideas before going big.

• Eugenia transitioned from a math professor to an entrepreneur.
• She started Pandaloon with $600 of inventory.
• A viral video of her puppy boosted her brand's visibility.
• Eugenia partnered with Damon John from Shark Tank.
• Amazon's tools were crucial for her business growth.
• Customer engagement is key to sustaining a brand.
• Eugenia loves designing and wants to focus on marketing.
• Testing products on a small scale is a smart strategy.
• Daring to be wrong is essential for growth.
• Building trust with customers is vital for success.

Learn more about Pandaloon: https://pandaloon.com/pages/about-us

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers

Want our PPC help? Email: Joie@AMZInsiders.com

Book a call with Joie Roberts: www.callamz.com